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AUSTRIA EXPLAINED

Five Austrian cultural quirks that are surprising to Germans

From communication styles to working hours, these distinct Austrian cultural traits can leave their German neighbours scratching their heads.

Salami from a butcher in Graz.
Salami from a butcher in Graz. Photo: Wesual Click/Unsplash

Though the two neighbouring countries of Austria and Germany have a lot in common (think language, history, cuisine), there are some particular aspects of Austrian culture that still manage to surprise their German cousins. We explore a few of them. 

Diplomatic communication

While Germans tend to favour concise, direct communication, Austrians are much more likely to convey messages indirectly.

Generally, if an Austrian has something negative to say, they will package it up in a long sentence to soften the blow. 

As Mathias Haas from Easy German Austria explains: “Austrians are definitely not as direct (as the Germans)…often this means including a kind of apology or a justification in a statement.”

Sometimes this kind of communication requires a more discerning ear to decipher the real message and can leave Germans puzzled. 

A dawn to dusk lifestyle

Both Austria and Germany share Ruhezeiten (“quiet times”) regulations, enforced between the hours of 10 pm and 6 am on weekdays and all day on Sundays.

However, when it comes to working hours, Austrians tend to shut up shop a lot earlier than the Germans.

Austrian companies and local authorities often have limited Sprechstunden (“opening hours”) that extend only until 12 pm on weekdays, while in some big cities – such as Vienna – supermarkets generally close at 6 pm.

READ ALSO: Six things foreign residents should never do in Austria

This tendency to finish early reflects the general Austrian preference for being early to bed and early to rise, which contrasts strongly with the more flexible working hours of their German neighbours.

Next-level nudity

While many Germans don’t have a problem with being naked in certain places (e.g. saunas and certain FKK beaches) naturism is much more widely embraced in Austria. 

So much so, that the country’s capital Vienna is home to a 5-kilometre stretch of nudist beach right in the middle of the Danube River. Austria also maintains gender-mixed saunas in which nudity is obligatory, diverging from the more segregated sauna culture in Germany.

READ ALSO: Reader question: Do I have to be naked in Austrian saunas?

“Nudism is something important in Austria and it’s something you get used to already at school,”  Mathias from Easy German Austria explains.

“It’s normal in schools, gyms, and football clubs to have shared showers in the changing areas, so people are used to seeing each other naked.”

Cleanliness

Austria’s commitment to cleanliness often stands out to the Germans.

While, in cities like Berlin, for example, finding a street without trash or cigarette butts is as about as likely as striking oil in your Kleingarten, Austria prides itself on its well-maintained public spaces. 

In Vienna, the successful maintenance of a spick and span city has been thanks to the city’s pro street cleaning team – the MA48 – as well as public cleanliness campaigns, including a very catchy one about collecting dog poo. 

The phrase Nimm ein Sackerl für mein Gackerl translates to “Take a bag for my little pile” was part of a city-wide campaign to remind dog owners to clean up after their pets. 

The love of meat

As the undisputed home of the sausage, you certainly can’t say that Germans don’t like meat. But while traditional meat dishes are still widely eaten throughout Germany, Germans are also accustomed to having an array of vegan and vegetarian choices, too. 

Austria’s culinary landscape, on the other hand, is much less accommodating to non-meat eaters.

While Germany has embraced the shift towards plant-based diets, Austrian menus often lean more towards traditional meat-heavy dishes and finding vegan or vegetarian alternatives can be a bit of a challenge.

READ ALSO: Debate sizzles as meat eating hits new low in Germany

In fact, Austria’s meat consumption has reached a concerning level. By May of this year, the recommended annual meat consumption per person had already been exceeded in Austria, more than six months ahead of schedule. In contrast, Germany has experienced a downward trend in meat consumption, with 2022 marking the lowest meat consumption in over three decades.

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FOOD AND DRINK

‘People are eating less meat’: How Germany is embracing vegan food

Germany's second-largest supermarket chain has just opened its first vegan store in Berlin. Could the country see more vegan stores in future as more consumers buy in to plant-based foods?

'People are eating less meat': How Germany is embracing vegan food

German grocer REWE opened its first vegan store on Warshauer Bridge in Berlin’s Friedrichshain neighbourhood last week.

‘REWE voll pflanzlich’ (wholly plant-based) is a relatively small store, but it offers more than 2,700 vegan products, according to information provided by the company. Unlike the REWE’s roughly 3,800 other locations, no meat, dairy or other animal products will be sold there.

In comparison, a regular REWE location often carries up to 1,400 vegan items – a selection that has grown in recent years. Milk alternatives and fresh convenience products in particular have proven to be popular items. 

REWE Group has previously seen success with plant-based franchises. Its Austrian subsidiary Billa, launched Billa ‘Pflanzilla‘ in September 2022.

At Warschauer Straße 33, the first ‘REWE voll pflanzlich’ is planted in established vegan territory. The location was previously home to a Veganz store, which had been Europe’s first vegan supermarket chain. Veganz sold its retail business in 2023, saying it planned to focus on product development.

How is the neighbourhood reacting?

Berlin resident, Leona, stopped by the store with her friend on their way to the East Side Gallery.

“I think it’s great,” she told The Local. “Here I can find things that they don’t carry at a normal REWE store.”

She added that the location in Friedrichshain makes sense, because the neighbourhood is home to a lot of vegan restaurants and veggie-friendly residents.

Lilla Fufavi, founder of Berlin Fashion Tours, stopped by the store while leading a street tour focused on sustainable commerce.

Bringing a tour group to REWE was perhaps a bold move, as it was Fufavi’s first time visiting the store herself, but she told The Local that her guests enjoyed the quick stop. 

“They loved the idea that you just go in, and without any effort you can be vegan. There is no other option,” Fufavi said.

She added that, as one of the biggest players in the industry, the fact that REWE is promoting more plant-based options shows how the industry is taking steps toward sustainability. 

READ ALSO: EXPLAINED – Why and how to start a zero-waste lifestyle in Germany

interior REWE voll pflazlich

The new REWE location is relatively small but offers 2,700 vegan foods and products. Photo provided by REWE / pivopix Christoph Grosse

Is Germany ready to leave Die Wurst behind?

Traditional German faire is known for its focus on Fleisch, like sausages,  meaty stews or pork shoulder. While local favourites like Thüringer Bratwurst certainly wont be going anywhere anytime soon, meat consumption per capita in the Bundesrepublik has been falling in recent years. 

According to preliminary data from Germany’s Information Centre for Agriculture (BZL), the per capita consumption of meat fell by 430 grams in 2023, to 51.6 kilograms – the lowest value recorded since the beginning of the survey. 

The same cannot be said of the US, where meat consumption continues to grow. In the UK, meat consumption is falling, but not nearly as dramatically as in Germany.

Interestingly, Germany’s previous fixation on meat has arguably positioned the country to be more willing to embrace plant-based options going forward. 

Many younger Germans have seen their elder relatives suffer diet-related illnesses, such as heart disease or cancer. Meanwhile research confirming the positive effects of more plant-based diets has gotten more attention.

The German society for nutrition (DGE) recommends a diet that consists of three-quarters plant-based foods. 

“Roughly speaking, people eat too much meat and drink too much alcohol, too few whole grains, too few fruits and vegetables, and too few legumes and nuts,” Astrid Donalie, press speaker for the DGE told The Local.

READ ALSO: Deutsche Bahn ‘goes green’ with vegan menu and porcelain coffee cups

Vegan or vegetarian diets tend to be more common among Germany’s younger generations, which suggests that the country’s meat consumption per capita may continue to fall for some time.

Considering the trend, REWE’s first fully vegan store may prove to be an early sign of a looming market shift as Germany’s food manufacturers and retailers ramp up efforts to capitalise on growing demand for plant-based foods.

“When it comes to their diet, Germans pay more attention to their health, the impact on the environment or the welfare of animals,” said Minister of Food and Agriculture, Cem Özdemir, of the Greens. “Today, many people are eating less meat, but more consciously – and all the figures suggest that the trend will continue.”

He added that this presents opportunities to make Germany’s food supply chains more sustainable, humane and equitable: “We should take advantage of the new market opportunities. Keeping fewer animals better…At the same time, we are counting on farmers being able to make good money with plant-based alternatives in addition to animal products.”

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