Earlier this week Emil Andersson decided to wear a pair of high heels to his job for the day while laying floors in a fourth floor apartment, in a protest against the stereotypical image of the ideal woman.
The response to The Local’s English language version of the video has been huge, with hundreds of thousands of views on Facebook as well as thousands of likes within only two days of it being uploaded.
“It’s been crazy how much attention it has got. It’s been really fun,” Andersson told The Local.
Is a high heels dress code sexist? https://t.co/WuvY6kgur0
— The Local Sweden (@TheLocalSweden) May 27, 2016
And with so much international attention, the mastermind said he has more than achieved what he set out to do when he made the clip.
“Obviously I hoped it could maybe spread, but I never could have dreamed that it would end up like this,” he said. “It’s fantastic. I did it as a sort of fun, interesting clip, but also as quite an important statement.”
The success of the video has given Andersson food for thought over what kind of challenge he could come up with next.
“I’ve not planned my next thing yet because everything has gone so quickly,” he laughed. “I was going to go down the same road as I had before – I’ll release one of my normal videos on my Youtube channel today – but clearly it’s interesting to do more clips like the high heel challenge considering the attention it got. Definitely.”
As for what The Local’s readers thought about the English version of the video, you can check out a selection of their Facebook comments in response to the clip below.
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