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STOCKHOLM

Stockholm Pride is a little different this year: here’s what you need to know 

This week marks the beginning of Pride festivities in the Swedish capital. The tickets sold out immediately, for the partly in-person, partly digital events. 

Pride parade 2019
There won't be a Pride parade like the one in 2019 on the streets of Stockholm this year. Photo: Stina Stjernkvist/TT

You might have noticed rainbow flags popping up on major buildings in Stockholm, and on buses and trams. Sweden has more Pride festivals per capita than any other country and is the largest Pride celebration in the Nordic region, but the Stockholm event is by far the biggest.  

The Pride Parade, which usually attracts around 50,000 participants in a normal year, will be broadcast digitally from Södra Teatern on August 7th on Stockholm Pride’s website and social media. The two-hour broadcast will be led by tenor and debater Rickard Söderberg.

The two major venues of the festival are Pride House, located this year at the Clarion Hotel Stockholm at Skanstull in Södermalm, and Pride Stage, which is at Södra Teatern near Slussen.

“We are super happy with the layout and think it feels good for us as an organisation to slowly return to normal. There are so many who have longed for it,” chairperson of Stockholm Pride, Vix Herjeryd, told the Dagens Nyheter newspaper.

Tickets are required for all indoor events at Södra Teatern to limit the number of people indoors according to pandemic restrictions. But the entire stage programme will also be streamed on a big screen open air on Mosebacketerassen, which doesn’t require a ticket.  

You can read more about this year’s Pride programme on the Stockholm Pride website (in Swedish). 

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CHRISTMAS

WATCH: Viral Norwegian Christmas ad where Santa has a boyfriend

A Christmas advert by Posten, the Norwegian postal service, which depicts Santa in a same-sex relationship, has been branded "fantastic" and "perfect" after going viral. 

Pictured is a screenshot from Posten's Christmas advert.
The advert where Santa Claus falls in love with Harry, both pictured above, has caused a stir on social media. Picture from screenshot Youtube/ Posten.

Posten’s Christmas advert titled “When Harry met Santa” — a nod to the 1989 rom-com “When Harry met Sally…” — has caused a splash since it premiered on social media before airing on Norwegian screens this week. 

The new ad follows up on last year’s offering where Santa was angry at the postal service for taking away his “business”. 

The nearly four-minute film sees Santa and Harry build up a bond over several years. However, the pair are restricted to fleeting encounters due to Santa’s packed schedule- until he enlists Posten to ease his workload so the two can spend more time together before sharing a kiss in the final scene. 

The advert was made to mark next year’s 50th anniversary of same-sex relationships being decriminalised in the Scandinavian country.

“This year, it’s all about love – highlighting the fact that 2022 marks the 50th anniversary of the decriminalisation of homosexuality in Norway,” Posten said in a statement to newswire Reuters.

“In addition to showing the flexibility of our services, we want to put it in a socially relevant setting,” it said.

Mats Strandberg, who is married to Johan Ehn, the actor who plays Harry, tweeted, “That’s my husband kissing Santa!”. 

Below you can watch the ad with English subtitles. 

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