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What’s going wrong with Swiss chocolate?

Switzerland is synonymous with chocolate (and cheese too, of course), but this doesn’t mean all is well with one of the country’s most beloved products.

What's going wrong with Swiss chocolate?
Lower consumption, higher prices, and a 'war' plague Swiss chocolate industry. Photo: Pixabay

Yes, there is still plenty of chocolate in Switzerland, so you can breathe a sigh of relief on that score.

But a headline on a press release published on Tuesday by the producers’ umbrella group, Chocosuisse, is worrisome: “Raw material prices and political challenges weigh on Swiss chocolate manufacturers,” it says.

What is this about?

“Last year, total sales of Swiss chocolate did not increase,” the association said. “The outlook is clouded by high raw material costs and regulatory burdens. It is therefore crucial that policymakers avoid imposing unnecessary and overly restrictive regulations” on the chocolate industry.

One problem is that per-person consumption of chocolate in Switzerland is in decline — even if it is a very slight one: each person duly consumed 10.9 kilos in 2023, which is 1 percent less than the previous year.

Another challenge are rising cocoa prices, which  pose “significant challenges” for Swiss chocolate manufacturers.

In February, cocoa prices have increased to all-time highs, due to bad weather conditions which have damaged crop yields in West Africa, where three-quarters of the world’s cocoa production takes place.

This, in turn, has repercussions on Swiss chocolate industry.

Lindt, one of the country’s largest manufacturers and exporters of chocolate, had a good 2023 as sales rose but that was because it passed rising cocoa costs onto consumers.

The company, known for its Lindor pralines and golden chocolate Easter bunnies, said sales rose 4.6 percent to a record 5.2 billion Swiss francs ($6.0 billion). Sales would have risen even more without the strong Swiss franc. 

But there was bad news last month for Swiss chocolate maker Barry Callebaut, when the company announced that it may cut almost one in five jobs over the next 18 months as part of efforts to cut costs.

On a political level, there are concerns as well, Chocosuisse says.

What are they?

Nearly half of Swiss chocolate exports go to the European Union.

However, the EU’s new ‘Farm to Fork Strategy’, which imposes strict criteria on food exports, will also “open the door to a vast scope of future regulations,” according to the association.

But those are not the only problems that leave a bitter taste in chocolate producers’ mouths.

That’s because when it comes to chocolate, the Swiss are not exactly neutral.

They are now involved in an international conflict of sorts, which pities Lindt against chocolate manufacturers in Turin over gianduiotti chocolates — which Italians claim is their creation, but Lindt claims as its own.

READ ALSO: Italian artisans take on Swiss giant Lindt
 
 
 
 

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FOOD AND DRINK

McDonalds to open seven new restaurants in Switzerland this year

The American fast food giant McDonald's plans to open seven new locations in Switzerland before the end of 2024.

McDonalds to open seven new restaurants in Switzerland this year

With the first McDonalds in the country opening in Geneva in 1976, the company currently has 180 franchises nationwide. 

While the company has not revealed the exact locations of all the new restaurants, local reporting suggests that there will be a new branch in Küssnacht in Schwyz and in Zug.

The company is also currently actively seeking locations and taking franchise inquiries in regards to the expansion plans. 

In 2023, the company opened five new restaurants at Altenrhein in the canton of St Gallen, Gland in Vaud, Sihlcity in Zurich, and Riddes and Visp in Valais.

One restaurant has already opened in 2024, at Aarberg in the canton of Bern. 

The current expansion is part of the brand’s plan to have 200 locations throughout the country over the medium term.

Each of the country’s outlets now can allow ordering through the restaurant’s app and payment. A further 117 offer delivery through services such as Uber Eats.

McDonald’s announced in the press release that 88 percent of their total food spend now comes from local suppliers within Switzerland

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