Metroxpress reports that due to too little exercise, too much smoking and unhealthy eating habits, potency pills are selling at a record pace in 2014. Some 4.3 million dosages of potency drugs were sold through the first three quarters of this year, more than were sold in all of 2013. 

 

And the problem is particularly affecting younger men. According to numbers from the Danish State Serum Institute, in 1999 just 1,838 men aged 20-39 took pills like Viagra, but by 2013 that number had risen to 4,908. 

 

Astrid Højgaard of Aalborg University’s sexology department said that difficulty rising to the occasion is often a sign of more serious health issues, especially among middle-aged men. 

 

“We have more men in the 30-50 age group coming in with potency issues and with them it is usually a warning sign that they may later develop cardiovascular problems,” Højgaard told Metroxpress. 

 

Højgaard said that diabetics are particularly susceptible to impotency, and with the national diabetes registry showing that the number of diabetics in Denmark has doubled over the past ten years, it stands to reason that the impotency problems would follow. 

 

Signe Hasseriis, a counsellor at The Danish Diabetes Association (Diabetesforeningen), said that the real number of men who have a hard time getting erections could be even higher because it is such a taboo subject.

 

“The most important thing is that they begin to talk about it. There is no reason to be ashamed, because they are not alone,” Hasseris told Metroxpress.