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GERMANY EXPLAINED

Why are people in Germany getting ‘unhappier’?

Germany has fallen to 24th place in the UN's World Happiness Report, with the under 30s ranking significantly lower. It's still a stable and economically prosperous compared to many countries, so why is happiness on the decline?

Two people hug in Hanover.
Two people hug in Hanover. Photo: picture alliance/dpa | Julian Stratenschulte

The UN’s World Happiness Report, published this week, puts Germany in 24th position on its national happiness ranking, down from 16th compared to last time the index was updated.

This puts Germany just behind the US (23rd), which has also fallen from a top 20 ranking for the first time this year. Just ahead of the US and Germany is the United Arab Emirates (22nd) and Slovenia (21st).

Immediately following Germany are Mexico (24th), Uruguay (25th) and France (26th).

Finland and Denmark continue to rank as the world’s happiness leaders.

What’s causing German unhappiness?

Germans are not known to be the most smiley bunch. But the country’s economic prosperity and reliable health and welfare systems have been credited with promoting a generally positive outlook on life for the majority of Germans.

But this year’s World Happiness Report joins a growing list of indicators that suggest that satisfaction in the Bundesrepublik is on the decline.

In the 2023 EU happiness index, Germany was ranked second to last among the 27 member states.

Nordic countries, such as Denmark, Norway, Sweden, and Finland have consistently come at the top of the UN World Happiness Report since the report began in 2012. 

READ ALSO: German project spotlights happiness through the eyes of a child

“The fact that Germany lost so many places surprises me – I would have expected a less severe decline,” Catarina Lachmund, Senior Analyst at the Happiness Research Institute, told The Local. She added that there is not yet an established explanation for the decline in happiness across the country, although there are some possible ones.

As opposed to the Nordic states, Germany has gotten some criticism recently for leaning towards austerity during a time the economy has stopped growing and the cost of living is rising.

Speaking to our sister site, The Local Denmark, Lachmund said, “The Nordic model turns out to be doing a lot of good for its citizens. There’s a lot they are doing correctly, mainly funnelling wealth into wellbeing.” 

Russia’s war in Ukraine and severe inflation likely also contributed to Germany’s falling happiness score, researchers found. The 2024 report is based on data collected between 2021 and 2023, during which time the conflict and related effects, such as soaring energy prices, made headlines on a daily basis.

Unfortunately for fresh arrivals, the slipping happiness of German natives is compounded by the perpetually low satisfaction scores of foreign nationals in the country.

woman in the rain

The 2024 World Happiness Report suggests satisfaction in the Bundesrepublik is on the decline. In the EU happiness index, Germany is ranked second to last. Photo: picture alliance/dpa | Sina Schuldt

According to surveys published by InterNations, the world’s largest community of foreign nationals, Germany has continuously ranked among the bottom of list with some of the unhappiest and loneliest foreign residents worldwide.

The categories that new arrivals tend to rank Germany most harshly on include making friends and the friendliness of locals.

Racism and the growing popularity of far-right politics that include anti-immigration policies are also among many foreigners’ concerns.

The kids aren’t alright

Young Germans are significantly less happy than their more elderly counterparts – the country’s under 30 population ranks 47th for happiness.

As noted by the World Happiness report, traditionally in the West “the received wisdom was that the young are the happiest and that happiness thereafter declines until middle age”, but lately youth happiness has fallen sharply in North America and Western Europe. “By contrast, happiness at every age has risen sharply in Central and Eastern Europe,” the report added.

“Objectively it’s not a great situation,” Leonard Frick, a 28-year-old German and trainee at Holtzbrinck journalism school, told The Local. “There are many things to be unhappy about. Living expenses are rising, affordable housing is scarce in big cities, good jobs are hard to come by…there’s war in Europe, and all the while our planet is slowly becoming inhospitable.”

READ ALSO: ‘Tense housing situation’ – Why a Berlin renter can’t be evicted for two years

He added that social inequality and the rise of populism are serious concerns.

All of that said, Frick suggests it’s important to keep things in perspective: “Germany is still a wonderful country to live in and compared to other regions, we’re incredibly privileged and should be thankful.”

Lachmund agrees that growing unhappiness among the younger generations in Germany is a real issue: “Germany should definitely focus on the well-being of younger people and take their concerns and needs seriously.”

How is the ranking determined?

The UN’s World Happiness report is based on Gallup World Poll data, and is analysed by wellbeing scientists. Around 100,000 people from 130 countries participate in the Gallup World Poll each year.

Those polled are asked to fill out a ‘Cantril ladder survey,’ in which they score their lives on a scale of zero to ten, zero being the worst possible life and 10 being best. 

A country’s individual score is then based on an average of those scores, called the Average Life Evaluation. The Happiness Report takes an average of the numbers given by those surveyed in each nation across the last three years. This year’s rankings are from polls carried out between 2021 and 2023. 

“You can’t name a whole country as happy but you can ask the people in the country if they’re happy or not and then say if an average population is happier than other average populations. That is what the UN Happiness report does well,” Lachmund told The Local Denmark.

In the 2024 report, Germany’s overall happiness score was 6.72. In comparison, the highest ranked country was Finland with a score of 7.74.

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FOOD AND DRINK

‘People are eating less meat’: How Germany is embracing vegan food

Germany's second-largest supermarket chain has just opened its first vegan store in Berlin. Could the country see more vegan stores in future as more consumers buy in to plant-based foods?

'People are eating less meat': How Germany is embracing vegan food

German grocer REWE opened its first vegan store on Warshauer Bridge in Berlin’s Friedrichshain neighbourhood last week.

‘REWE voll pflanzlich’ (wholly plant-based) is a relatively small store, but it offers more than 2,700 vegan products, according to information provided by the company. Unlike the REWE’s roughly 3,800 other locations, no meat, dairy or other animal products will be sold there.

In comparison, a regular REWE location often carries up to 1,400 vegan items – a selection that has grown in recent years. Milk alternatives and fresh convenience products in particular have proven to be popular items. 

REWE Group has previously seen success with plant-based franchises. Its Austrian subsidiary Billa, launched Billa ‘Pflanzilla‘ in September 2022.

At Warschauer Straße 33, the first ‘REWE voll pflanzlich’ is planted in established vegan territory. The location was previously home to a Veganz store, which had been Europe’s first vegan supermarket chain. Veganz sold its retail business in 2023, saying it planned to focus on product development.

How is the neighbourhood reacting?

Berlin resident, Leona, stopped by the store with her friend on their way to the East Side Gallery.

“I think it’s great,” she told The Local. “Here I can find things that they don’t carry at a normal REWE store.”

She added that the location in Friedrichshain makes sense, because the neighbourhood is home to a lot of vegan restaurants and veggie-friendly residents.

Lilla Fufavi, founder of Berlin Fashion Tours, stopped by the store while leading a street tour focused on sustainable commerce.

Bringing a tour group to REWE was perhaps a bold move, as it was Fufavi’s first time visiting the store herself, but she told The Local that her guests enjoyed the quick stop. 

“They loved the idea that you just go in, and without any effort you can be vegan. There is no other option,” Fufavi said.

She added that, as one of the biggest players in the industry, the fact that REWE is promoting more plant-based options shows how the industry is taking steps toward sustainability. 

READ ALSO: EXPLAINED – Why and how to start a zero-waste lifestyle in Germany

interior REWE voll pflazlich

The new REWE location is relatively small but offers 2,700 vegan foods and products. Photo provided by REWE / pivopix Christoph Grosse

Is Germany ready to leave Die Wurst behind?

Traditional German faire is known for its focus on Fleisch, like sausages,  meaty stews or pork shoulder. While local favourites like Thüringer Bratwurst certainly wont be going anywhere anytime soon, meat consumption per capita in the Bundesrepublik has been falling in recent years. 

According to preliminary data from Germany’s Information Centre for Agriculture (BZL), the per capita consumption of meat fell by 430 grams in 2023, to 51.6 kilograms – the lowest value recorded since the beginning of the survey. 

The same cannot be said of the US, where meat consumption continues to grow. In the UK, meat consumption is falling, but not nearly as dramatically as in Germany.

Interestingly, Germany’s previous fixation on meat has arguably positioned the country to be more willing to embrace plant-based options going forward. 

Many younger Germans have seen their elder relatives suffer diet-related illnesses, such as heart disease or cancer. Meanwhile research confirming the positive effects of more plant-based diets has gotten more attention.

The German society for nutrition (DGE) recommends a diet that consists of three-quarters plant-based foods. 

“Roughly speaking, people eat too much meat and drink too much alcohol, too few whole grains, too few fruits and vegetables, and too few legumes and nuts,” Astrid Donalie, press speaker for the DGE told The Local.

READ ALSO: Deutsche Bahn ‘goes green’ with vegan menu and porcelain coffee cups

Vegan or vegetarian diets tend to be more common among Germany’s younger generations, which suggests that the country’s meat consumption per capita may continue to fall for some time.

Considering the trend, REWE’s first fully vegan store may prove to be an early sign of a looming market shift as Germany’s food manufacturers and retailers ramp up efforts to capitalise on growing demand for plant-based foods.

“When it comes to their diet, Germans pay more attention to their health, the impact on the environment or the welfare of animals,” said Minister of Food and Agriculture, Cem Özdemir, of the Greens. “Today, many people are eating less meat, but more consciously – and all the figures suggest that the trend will continue.”

He added that this presents opportunities to make Germany’s food supply chains more sustainable, humane and equitable: “We should take advantage of the new market opportunities. Keeping fewer animals better…At the same time, we are counting on farmers being able to make good money with plant-based alternatives in addition to animal products.”

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