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LEGO

How to get your family downsized and displayed at Denmark’s Legoland

Legoland is offering a family in Denmark the chance to have themselves and their home replicated in Lego bricks and put on display in the popular theme park.

Published: 17 February 2023 17:35 CET
How to get your family downsized and displayed at Denmark’s Legoland
A tiny 'For Sale' sign in place at Legoland. Families can enter a competition to have their home built in bricks and displayed alongside world landmarks at the amusement park. Photo: LEGOLAND and Home

The competition will see a winner picked out and their Lego duplicates placed on display at Legoland Billund within a brick’s throw of the Lego Eiffel Tower and Amalienborg Palace.

“We dare say that we are putting one of Denmark’s most unique plots of land ‘for sale’. This is the first time ever that a family’s house will be built here at Legoland and we will also build the family with Lego bricks so they can stand next to their house and play in the garden,” Legoland director Christian Woller said in a press release.

The winning family and their house will be downsized at a scale of 1:20 and placed on the specially selected ‘plot’ at Legoland.

A house of, for example, 7×20 metres will therefore be reproduced at 35×100 centimetres for the Legoland display.

The competition can be entered via the website of estate agent Home, whose local branch in Billund is acting as the “seller” of the diminutive plot. You can also read more about it on the Legoland website.

“We’re hugely proud that we’ve been given that chance to fulfil not just ‘normal’ housing dreams but also childhood dreams. The Lego corporation and Legoland are a big part of our DNA here in Billund. Now we can share that feeling with a lucky family somewhere in Denmark,” Home Billund co-owner Camilla Lund Hansen said in the press release.

Entrants from anywhere in Denmark could win the prime piece of Lego real estate.

“This is a very unique plot which has a view of the Eiffel Tower and Amalienborg Palace and there is also a view of the sea, so we are in no doubt there will be interest in the plot,” Woller said.

Construction of the house must be completed by April 1st, when Legoland opens for the summer season. It will remain in situ for the remainder of 2023. The winning family will be required to attend the opening where their ‘house’ will be presented – and will also be given free passes to the park for the rest of the year.

Following the end of the 2023 season, the winning family will be able to take their Lego selves and house with them to their real house.

To enter the competition, you must provide your name and address and write a short description of your family, and register for marketing letters from Lego and Home.

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FAMILY

Birth rate among immigrants in Denmark falls below Danes, new data reveals

Women who have moved to Denmark from countries considered ‘non-Western’ are now having fewer children than Danes, according to new data.

Published: 12 April 2024 10:50 CEST
Birth rate among immigrants in Denmark falls below Danes, new data reveals

Figures from national agency Statistics Denmark, first reported by science journal Videnskab.dk, show that women in the statistical group “non-Western immigrants” have 1.4 children on average, while women with Danish heritage have 1.6 children on average.

The numbers are from 2023 and apply to the total number of children women have throughout their life.

The new data represents a reversal of a trend in recent years in which birth rates were lower for Danes, and were described as “surprising” by Professor Christian Albrekt Larsen of Aalborg University’s Sociology department.

“Traditionally, non-Western immigrants have pulled the birth rate in Denmark upwards. Now they have around the same fertility rate as Danish women,” Larsen told Videnskab.

Statistics from 1993 show that, 30 years ago, non-Western women in Denmark had an average of 3.4 children. Their birth rate has therefore halved over the course of three decades.

For statistical purposes, Statistics Denmark considers a person to be Danish if she or he has at least one parent who is a Danish citizen and was born in Denmark.

The trend is a sign that women of immigrant background have adapted culturally to Denmark’s welfare state according to Peter Fallesen, a research professor with the Rockwool Foundation who specialises in children and fertility.

“When you move to another country there is a cultural adaptation to the new country. In Denmark this is often about becoming less dependent on children, both in regard to labour and when you get older and need help,” Fallesen told Videnskab.

The research professor also noted that harder financial circumstances related to inflation and certain political decisions can affect the desire and options available to immigrant women who have children.

Falling birth rates have caused concern in a number of countries, including Denmark, where the average fertility rate in 2022 and 2023 was 1.5. A birth rate of 2.1 children per woman is considered to be necessary for a society to sustain itself.

Meanwhile, all EU countries along with Andorra, Australia, Canada, Iceland, Liechtenstein, Monaco, New Zealand, Norway, San Marino, Switzerland, the United Kingdom, the United States and the Vatican are considered ‘Western’.

Everywhere else – all of Latin America, Africa and Asia, and some eastern European countries including Ukraine – is ‘non-Western’.

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