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TOURISM

How American tourists have rediscovered their love for France

It's the first summer without travel and health restrictions since the start of the pandemic and the Americans are heading back to France in droves.

How American tourists have rediscovered their love for France
Tourists pose in front of the Eiffel Tower, in Paris in 2021. (Photo by Sameer Al-DOUMY / AFP)

If you’ve been walking down the streets of Paris or perhaps even some quaint villages in Provence then you might have heard a notable uptick in the number of American accents you hear..

It’s the first summer since the start of the Covid-19 pandemic without strict health or travel restrictions and American travellers are heading across the pond to take advantage of their ability to eat croissants and enjoy the Eiffel Tower once again. 

While tourism in general has been exploding across Europe, in France specifically, the industry is hitting and even exceeding pre-pandemic levels. Revenue per room for French hotels is higher than it was in 2019, and the Eiffel Tower is once again seeing 24,000 people per day, which is the same level of visitor numbers the Iron Lady saw before the Covid-19 epidemic.

And American visitors in particular are returning to France in their thousands.

As of late May, travel from the US to Europe saw a 1003 percent increase compared to April 2021, which has certainly been reflected in France, which is second favourite destination in Europe for Americans after Italy.

In fact, American tourists represent the largest group of tourists to make their way back to France, making up around 12.7 percent of foreign tourists in 2022 – over double that of British tourists who make up just 5.8 percent.

In preparation of a summer filled with Americans, Air France even increased its capacity for flights to and from the United States. This summer, it the airline is operating close to 200 weekly flights to 14 destinations across the U.S. which represents 20 percent more than it did in 2019 before the start of the pandemic.

And Americans are not visiting France’s capital city Paris. A new survey shows they are heading much further afield in France.

Coastal destinations such as Nice, Marseille, and Bordeaux have risen in popularity among American visitors. In comparison to 2019, Nice has seen a 182 percent increase in ticket reservations, with Marseille also seeing a strong increase of 128 percent.  

Besides Paris and the coasts, Americans are also reportedly making their way to the cities of Avignon, Lyon, Aix-en-Provence and Reims, as well as Giverny near Paris.

Train-setting across France

For the American visitors in France this year, they have chosen trains as their preferred method of transport. Across Europe, train lines have seen an average of 50 percent more American tourists than in previous years. 

READ MORE: Everything you need to know about taking the train in France

According to Trainline, France’s national rail service SNCF, has seen ticket purchases by American tourists shoot up by 93 percent from pre-pandemic levels, and the rail industry is welcoming the rise in ticket purchases: “these numbers are great news for the rail industry in France and Europe,” said Christopher Michau, the Director of European Partner Relations at Trainline to BFMTV.

“All tourist destinations across the country should prepare for an influx of American visitors this summer, as bookings are 14 times higher in France than they were a year ago at the same time,” warned Michau.

Why take the train? Michau judges it is likely to due a better understanding of Covid-19-related travel restrictions, but more importantly, a “desire to travel more sustainably.”

While Americans are not known for taking long vacations, this summer American tourist is spending around 10 days in France on average. And while they are here, they are big spenders.

In a survey of tourists visiting France from abroad, Americans came in first place for their daily spending budget while on holiday. The average American allocates about €400 per day in France, racking up an average total bill of €7,650 (which includes the cost of flying to and from the United States).

It is safe to say that this spending is important to France’s tourism sector, which prior to the pandemic (in 2019) made up 7.4 percent of the country’s GDP and represented 9.5 percent of total jobs.

American tourists are of particular importance, as they represent France’s leading “long-haul” outbound market, and Air France considers the U.S. to be its leading long-flight destination.

However, though France in pre-pandemic times received large flows of foreign tourists, the country has always had a steady supply of domestic tourists.

In the first half of 2022, foreign tourists, represented 79.9 percent of the flow of travellers but 21.1 percent were French tourists.

READ MORE: IN NUMBERS: How important are American tourists to France?

Not all sunshine and rainbows

Even though Americans are flocking back to France, the journeys are not without hiccups and headaches for some.

Prior to the start of the summer holiday season, airlines and airports were already reporting serious staff shortages after nearly two years of pandemic cutbacks. On top of staff shortages, both air and rail travel have been impacted by strikes, as workers seek wage increases.

Waiting time in airports has significantly increased, and flight cancellations are more frequent, making this summer complicated for travel. Air France cancelled over 10 percent of its short and medium haul flights at Charles de Gaulle the first weekend of July just in preparation for strike action, and the Paris airport group has been urging passports to arrive “three hours (before scheduled take-off) for an international flight, two hours for a domestic or European flight.” Meanwhile, the high season for travel has not started yet, it typically begins once schools in France break-up for the summer holidays, which is July 7th this year.

READ MORE: Covid-19: European summer holidays threatened by rise of subvariants

In addition to travel complications, the Covid-19 pandemic has unfortunately not ended yet. Cases are on the rise again across Europe, and in France, new variants already make up over 75 percent of cases. The country is seeing an average of 100,000 new Covid-19 cases per day, with the peak of the seventh wave not expected until late July. 

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TRAVEL NEWS

Travel, events, closures: What to expect over France’s double public holiday this week

Workers in France will benefit from two back-to-back bank holidays this week, with many planning to take the day off on Friday too. From traffic to weather and closures plus strikes, here's what to expect during the public holidays.

Travel, events, closures: What to expect over France's double public holiday this week

May 2024 is a special one for workers in France, with four public holidays scattered throughout the month, including two (VE Day and Ascension) being back-to-back.

The double bank holiday will lead to offices being closed across the country on Wednesday and Thursday. As such, many people will try to ‘faire le pont’ by taking Friday off as well, giving themselves five consecutive days off work.

In terms of planes and trains, there will likely be larger crowds and longer queues than normal. France’s national rail service SNCF say their trains will be at 95 percent capacity during the holiday period.

As for strikes, previously, French air traffic controllers had threatened to walk out over the jours fériés (bank holidays), but after reaching an agreement with management this was cancelled. 

French cabin crew of the Spanish low-cost airline Vueling did file a strike notice from Wednesday, May 8th to Sunday, May 12th, and this appears to be going forward. If you have a flight booked with Vueling, be sure to check its status before heading to the airport.

READ MORE: French airline staff file strike notice for May holiday weekend

Here is what you can expect in terms of traffic, weather, closures and other events during the first week of May.

Tuesday

Events and closures – Tuesday will be a normal working day, so you can expect shops and grocery stores to operate with normal hours.

Traffic – While Tuesday is not a jour férié, it is expected to be the big day for departures.

According to French traffic watchdog Bison Futé, traffic on French roads will be ‘very heavy’, as people head off on their short holidays.

Try to give yourself extra time to reach your destination.

Credit: Bison Futé

Weather – Forecasters expect rain across much of the country, with the exception of the far west which will start to see sunny skies. In southern France, storms are predicted from mid-afternoon and into the evening. 

Maximum temperatures are expected to range from 14C to 19C in the north of France, and from 11C to 20C in the southern half.

Wednesday (VE Day)

Events and closures – Most workers will have Wednesday off for VE (Victory in Europe) Day. This year will mark the 79th anniversary of the end of the war.

There will be parades and events commemorating the event across the country, but the main one will take place in Paris under the Arc de Triomphe, as a wreath is laid at the tomb of the unknown solider.

The ceremony will be broadcast live on French public television starting at 9.25am. This year President Emmanuel Macron will be in Marseille for the event, in part because it will also fall on the same day that the Olympic Torch will arrive in France. 

You may also see people wearing a bleuet (cornflower) in their lapel – this is the official flower of remembrance in France. Although the wearing of it is more widespread on November 11th – Armistice Day – some people also wear them on May 8th.

In smaller towns and villages, people might gather for drinks or lunch at local war memorials.

Because it is a public holiday, expect administrative offices in France to remain closed, and the same will go for banks and some shops.

Supermarkets usually remain open – often with reduced hours – while shops in the bigger cities are also likely to be open. In most places, cafés and restaurants open as normal so you can enjoy lunch or drinks with friends and family to celebrate the day off work.

Traffic – In terms of traffic, Bison Futé predicts that the situation will be moderately difficult for departures.

Credit: Bison Futé

Weather – People in France can rejoice as the sun makes its return. Other than in the far north early on in the day, expect sunshine and mostly blue skies – though occasionally stormy showers may develop in the southeast later on. 

Temperatures of between 17C and 20C are forecast in the northern half of the country, and between 18C and 21C further south.

Thursday (Ascension)

Events and closures – Expect banks and public services to be closed on Ascension Day (Thursday). Shops may operate reduced hours or services – supermarkets may close their Drive operations for the day, for example – but many open as normal.

As Ascension is a Christian festival, there will be special mass services at local churches. 

Traffic – Roads in France will be clear, with ‘normal’ traffic conditions according to Bison Futé.

Weather – Temperatures are expected to be mild, with sunny skies. There may be a few clouds in northern France, but the south is forecast to have wall-to-wall sunshine for most of the day. Isolated storms may develop in the southern Alps late in the day.

Temperatures of between 18C and 20C are forecast in the northern half of the country, and between 19C and 24C further south.

Friday

Events and closures – Even though Friday is not a public holiday, the fact that it straddles two days off and a weekend means that some public services and businesses may shut completely. Meanwhile, most schools give their pupils (and teachers) and extra day off on Friday to allow for a long weekend away.

Otherwise, you can expect the majority of stores, restaurants, supermarkets and cafés to open with normal operating hours.

Traffic – Another clear day. Bison Futé predicts normal traffic on French roads.

Weather – Forecasters predict that overcast conditions will return in the northern half of the country on Friday – perhaps to remind everyone that it’s not quite summer yet – but the skies are expected to remain clear in the south, with temperatures forecast to climb past 25C in the southwest of the country.

Saturday

Events and closures – Aside from extra crowds at popular holiday locations, there not are expected to be  any closures or changes to hours that are out of the ordinary for a Saturday.

Traffic – As people start heading home, slowdowns will increase on French motorways. Across the country, expect return trips to experience moderate to difficult traffic conditions.

Credit: Bison Futé

Weather – Other than a few thunderstorms in the south of the country, expect dry, warm, sunny weather across the whole of France over the weekend, with early summer temperatures reaching into the upper 20s celsius to match.

Sunday

Events and closures -There not are expected to be any closures or changes to hours that are out of the ordinary for a Sunday. However, if you are spending time in the French countryside and you hail from a city, remember that supermarkets and shops tend to close earlier than normal on Sundays.

Traffic – Bison Futé predicts that return travel will be congested on Sunday, as holidaymakers head home after enjoying the May public holidays. Traffic is expected to be ‘black’ (extremely slow) in the north-west, while the rest of the country has been marked in red for (very slow). You can consult their predictions here.

Credit: Bison Futé

Weather – Same forecast as Saturday.

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