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France: Renault ‘fighting for survival’ due to coronavirus crisis

For automakers Renault and Nissan, the world is currently a very different place to what it had been just a few short months ago.

France: Renault 'fighting for survival' due to coronavirus crisis
France's Renault is fighting for survival. Photo: CHARLY TRIBALLEAU / AFP

In 2017 and 2018, the Franco-Japanese industrial alliance had ranked the world's biggest automaker with sales of 10.6 million passenger cars and light commercial vehicles.

But by the end of 2019, if the wheels have not quite come off, the two have nevertheless had a bumpy ride, after the man who oversaw that achievement, Carlos Ghosn, fled a trial in Japan over allegations of financial misconduct, and surfaced in Lebanon.

Digesting that scandal was one thing.

Coping with the economic mayhem wrought by the coronavirus pandemic was a task of a completely different dimension. Ghosn's expansion strategy of the past now appears to hail from a galaxy millions of light years away.

Today, the alliance is looking to cut back production capacity in view of the economic fallout from the COVID-19 pandemic as the two carmakers — which had previously accounted for some 10 percent of the global auto market — realign themselves to the new reality.

The outlook already looked bleak enough last year, after Renault recorded its first loss in a decade on sagging sales.

Then along came the novel coronavirus that all but paralysed the production line and sales points, particularly in Europe.

In the words of the French finance ministry, Renault is now “fighting for survival”. 

Cutting costs

Nissan too, in which Renault holds a 43-percent stake, is set to reveal heavy losses when it publishes its 2019/2020 results on Thursday.

Ghosn had been targeting sales of 14 million by 2022, including five million for Renault.

But that now looks ambitious. During the course of this week, the alliance will lift the veil on its strategic plans for the future.

Another member of the alliance, Mitsubishi Motors, one-third owned by Nissan, has similarly hit hard times and is is preparing to reveal its own plans in late July or early August.

Nissan sees its priorities as centred firmly on its core markets — Japan, China and North America, an informed source told AFP.

It is losing “a lot of money” in Europe.

That could spell danger for the Nissan factory at Barcelona, judged as being over-capacity, although the source indicated the future of the Sunderland plant in northeast England looks assured despite Brexit.

The name of the game is “cut fixed costs everywhere,” which means trimming production capacity from seven million units a year — two million more than current annual sales.

Japanese media reports say the group could slash its worldwide workforce by 15 percent by early 2023. 

Defending French jobs

At least the coronavirus shockwaves have pushed the Ghosn controversy off centre stage.

For Nissan, any negative feelings towards Renault and the French state in the wake of the Ghosn saga have been put aside “because the coronavirus is a much more important problem”, notes Tatsuo Yoshida, auto sector analyst for Bloomberg Intelligence.

“Nissan, Mitsubishi and Renault don't have any time to lose if they want to survive this crisis,” he told AFP.

Renault needs to plot a route back into the black if it is to keep the French government onside amid concern over the potential direct or indirect fallout from the virus on jobs.

With Paris voicing fears that Renault could disappear without state support — France retains a 15-percent stake in the carmaker — the government is set to approve a five-billion-euro ($5.4 billion) loan package, although environmental strings will be attached.

Paris will also want guarantees on keeping maximum production within France — several models are currently produced in lower-cost countries abroad, such as the Clio in Turkey.

Responding to media reports of possible closures in France, Prime Minister Edouard Philippe warned last week that the government would be “intransigent” on the issue of keeping production on home soil.

But the challenge is a sizeable one. Renault said in February, before the pandemic really took hold, that it was targeting two billion euros in savings over three years and would not rule out site closures.

Or, as interim CEO and former financial officer Clotilde Delbos put it: “No taboos.”

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JOHN LICHFIELD

OPINION: France’s economy is far from doomed, but not quite booming either

Depending on who you ask, France's economy is either booming or doomed - John Lichfield takes a look at who is right and where French finances are heading.

OPINION: France's economy is far from doomed, but not quite booming either

France is booming. France is also doomed. Take your pick.

On a much-visited French news site Le Figaro this week, consecutive stories collided head on.

The first story reported that the annual ‘Choose France’ conference will bring a record number of foreign investments to French soil in 2024 (56 projects worth €15 billion). France is the most attractive country in Europe for foreign investment for the fifth year in succession.

The second story – an essay by the political commentator and pollster Jérôme Fourquet – said that the French economic model of the last 40 years, had “reached the end of the road and left the country in a cul-de-sac”.

France no longer “made anything”, the essay said. The economy was being kept alive by state and consumer spending, funded unsustainably by twin deficits of trade and public finance.

Which is true? Both, up to a point.

The Choose France foreign investment conference in Versailles this week will be the most successful since President Emmanuel Macron launched the project six years ago. France opened 200 more factories than it closed last year, returning to a modest trend of “re-industrialisation” interrupted by the Covid and Ukraine crises.

Jérôme Fourquet’s essay was brilliant but also over the top. It ignored some of the positive developments in France of recent years.

It suggested that France “made nothing” but also admitted that the country was a world leader in arms, cosmetics, perfume, luxury goods and wine.

France, Fourquet might have added, is also one of the world’s largest exporters of cereals. It holds a major part of Airbus, the world’s most successful plane-maker. Unlike the UK, it is still a train-maker and a car-maker, although both industries have declined.

All the same, the essay made good points about the “French model” created unconsciously over four decades by governments of Right and Left and only timidly changed by Emmanuel Macron’s Centre in the last seven years.

Fourquet defines the French model as “state-consumerist”, a mixture of excessive public spending and taxation and generous pensions and welfare payments which allow most French people to live reasonably well. Unfortunately, the high taxation is never enough to cover the public spending and the consumers consume more from abroad than the country exports.

The result is twin, expanding deficits in public spending and the balance of payments which cannot be sustained indefinitely.

In 2003, France’s accumulated state debt was the equivalent of 63 percent of annual GDP. It is now 110 percent of GDP. The annual service charge is about to overtake education as the single biggest item in the state budget.

In 2006, France’s trade deficit was €4.3 billion. In 2023, it was €99.6 billion (admittedly inflated by the high cost of oil and gas).

Fourquet says the cost and bureaucratic weight of the French state make creating businesses – and wealth and jobs – more difficult than in other EU countries. This is covered up by more state spending which, in turn, sustains consumer spending which, in turn, boosts the twin deficits. A vicious spiral.

He concedes that Macron has tried to chip away at the state in the last seven years. The President has also splashed the cash on pet projects and has done little to reduce the regulatory burden.

Rather than lighten the entire system, Macron suspends rules and norms when he wants to get stuff done (such as the rebuilding of Notre Dame cathedral). The success of his foreign investment drive is also partly based on “keys in hand” offers of low or no-regulation factory sites which are not always easily accessible to domestic investors.

Some of those criticisms are justified. Macron has not been the revolutionary that he promised to be in 2017. He has been a plodding state reformer, extending with some success the job-friendly policies introduced by President François Hollande. France being France, neither man gets any credit.

There are signs that the economic downturn late last year (and the explosion in the budget deficit) may have been a temporary set-back as Macron insisted. Growth in the first three months of this year exceeded expectations at 0.2 percent of GDP. Jobs are being created again. (More than 1 million extra jobs since pre-Covid days).

High energy costs are crippling business across Europe but they are lower in France than elsewhere. The boom in foreign investment in France has tended to be high in value but low in jobs. The industrious and energetic minister for industry and energy, Roland Lescure, says that is now changing.

One of the projects under discussion at Choose France is a home-grown plan for a €1.6 billion solar panel factory in the Rhône delta which would create 12,000 jobs.

So is it boom or is it doom?

Neither. There has been a gradual, positive shift in the French social-economic model in the last seven to ten years which Jérôme Fourquet plays down or ignores.

Macron promised to do far more but he has had to surmount to two international crises (Covid and Ukraine) and to adjust to two domestic revolts (Yellow Vests and pensions reform). His unpopularity is partly explained by his failure to sell a convincing narrative of reform; it is also explained by France’s obsession with “reform” (in the abstract) but hatred of all “reforms” (in detail).

But what are the alternatives? All the opposition forces, from far-left to far-right, offer policies which would preserve or worsen an unsustainable status quo.

Macron’s final three years are unlikely to achieve much in the way of new reforms. A recovery of the economy might warm attitudes to Macronism (a big ask) and allow his would-be successors in the Centre to block Marine Le Pen in 2027.

Otherwise, Le Pen’s zombie economics – extra spending, no new taxes, breaking the European single market – could tip a heavily indebted France into the abyss.

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