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MY SWEDISH CAREER

NORTHERN LIGHTS

‘I found the American dream in Swedish Lapland’

Visiting Swedish Lapland was life-changing for Chad Blakley, who fell in love with it and the stunning natural phenomenon called auroras, or the Northern Lights. The Local spoke to the co-founder of Lights Over Lapland to find out how he ended up here.

'I found the American dream in Swedish Lapland'
Abisko-based photographer Chad Blakley. Photo: Private

Blakley got his first taste of Sweden when he met his wife Linnea at a university keg party in the US. Despite the boisterous, less-than-romantic setting, they quickly fell in love and got married a year later. Wanting to learn more about her culture, he quit his office job and flew to the Nordic country in the summer of 2008.

Both being fans of the mountains, the couple chose the far north of Sweden as their destination and got summer jobs cleaning hotel rooms. “It was amazing. I fell in love with the nature of Lapland,” Blakley tells The Local.

He loved it so much that he decided to come back for the winter, the prime time for many visitors to the north. “I was promoted to dishwasher duty, which was fantastic. I could go skiing pretty much all day.”

One night, when he was walking across Lake Torneträsk, he saw his first aurora.

“No one had told me this was a place to see the Northern Lights. I didn’t have it on my radar to try and see them. So one night I was walking home after washing dishes and out of the corner of my eye I saw a very faint green glow. And to be honest with you, at first I didn’t really understand what it was. I hadn’t put two-and-two together. But after a few minutes of trying to figure out what I was seeing, it clicked. From that moment I was hooked.”


Green auroras in Swedish Lapland. Photo: Chad Blakley

Blakley, 37, had a past career in photography. When he was in high school back home in Texas he started his own photography company, taking pictures of graduating seniors and weddings. Although he loved being behind the camera, he eventually lost interest in the repetitive subjects and gave it up.

But seeing the stunning Arctic weather phenomenon for the first time reignited his interest in photography. And after his decade-long absence from the vocation, picking up a camera again was exhilarating. “It felt like coming home. I was transported back to my youth. It got all the creative juices flowing.”

He bought a second-hand Nikon DSLR and taught himself how to photograph the green lights that would appear in the black skies of northern Sweden, and ultimately started making a name for himself.

Eventually, in 2010, he and Linnea formed Lights Over Lapland, a family-run company that specializes in photography expeditions, helping people experience the Northern Lights in Abisko National Park, a stunning 77 square kilometre swathe of largely untouched nature.

“It sounds cheesy, but I had found my calling. It really transformed my life. From corporate guy, to toilet scrubber, to – I’m proud to say – the most successful aurora photography company on the planet,” says Blakley.

They started off small. Their first aurora season they had 13 guests, the year after they had 500, the third season was 1,500, the fourth season was 6,000 and this last season they had 15,000 guests. The increased popularity even prompted Blakley to start a bus company called Visit Abisko.

He says their guests come from all over the world, but perhaps surprisingly, very few of them are Swedes.

“The vast majority of Swedes haven’t seen a proper display of the auroras. I would love to invite as many of them as possible to come and see them,” says the American, but adds that it is not unusual for the natives of a country to miss out on their own homeland’s beauty.

“You become home-blind or you just put it off. But I have to say, when we do have the Swedes, they’re always so happy that they finally came.”


The Northern Lights in Abisko National Park. Photo: Chad Blakley

The Northern Lights is all down to Earth’s relationship with the Sun. The aurora’s origin begins at the surface of the massive star, and if it reaches earth it collides with Earth’s magnetic field, which generates currents of charged particles which then flow along the lines of the magnetic force into the Polar Regions, northern Sweden being one of them. The particles are boosted in energy in Earth’s atmosphere, and when they collide with oxygen and nitrogen atoms, they create a dazzling light that can be green, red, orange or blue.

The magical, constantly shifting, glow of the Aurora Borealis is rather difficult to describe, and although Blakley readily calls it beautiful, he prefers to describe his clients’ reactions. “I’ve seen grown men cry. I’ve seen men go down on their knees and propose to their girlfriends. I’ve seen people have almost religious type experiences. To be able to share those moments with them is truly amazing.”

He explains how Aurora tourism is unique because most wonders are here on Earth, but auroras are almost like something from the beyond. “I don’t know many people who get to show others something that is from beyond the shores of our planet. To me, it’s a dream come true,” he says.

Abisko’s natural landscape, centred on a town of less than 100 people, might sound lonely or boring to some, but Blakley wouldn’t trade it for anything. “I consider it to be Europe’s last real wilderness. The great thing about Abisko is I can walk out of my door, go hiking for three or four minutes and literally be in the wilderness. I could walk in any direction and not see another human for 100 kilometres.”

A common mistake people make is associating auroras with the winter time, but Lights Over Laplands offers tours from October all the way till April.

“It doesn’t have to be winter. Auroras are happening 24 hours a day, seven days a week, and 365 days a year. You just have to be in a place that’s dark enough to see them, and far enough north,” explains Blakley.

The differences between the US and Sweden are stark, particularly in Swedish Lapland. “It’s a much slower way of life. I think that slow pace is exacerbated in Abisko. I miss home, family, friends, the landscape. But the differences between the two are really what have kept me here.”

Sweden has become home. “I don’t think I’ll ever go back and live in the US. I can’t imagine not seeing the auroras every day. And Sweden has really given me an opportunity to live a lifestyle that I couldn’t imagine anywhere else. I tell people that I found the American dream in Lapland.”

Article by The Local’s intern Saina Behnejad.

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MY SWEDISH CAREER

My Swedish Career: How I became Swedish Lapland’s first local wedding planner

Lisa Tousignant’s Swedish journey began with her taking a teaching job with IES in Stockholm. This month, she launched Arctic Lapland’s first wedding planning company.

My Swedish Career: How I became Swedish Lapland's first local wedding planner

Tousignant’s new company, Arctic Weddings of Lapland, opened for bookings on July 1st, and she is now focusing on arranging weddings for the coming winter season. You can see some images of weddings Tousignant has done on the company’s Instagram account. 

The idea came to her after colleagues she worked with while employed as the wedding coordinator at Icehotel, in Jukkasjärvi outside Kiruna, told her they often got weddings queries from both abroad and within Sweden.

“The photographers and the florist that I work with said they got calls all the time from people wanting to plan  weddings, but who had no idea where to start,” she said. “There’s no one doing destination wedding planning for Swedish Lapland who actually lives here and this area has so much to offer.”

Icehotel, the big international tourist draw in Jukkasjärvi, hosts dozen of weddings each year and Tousignant is set to continue her relationship with the hotel next year by doing wedding day coordinating. She hopes that Arctic Weddings of Lapland can build on the success that Icehotel has had with their customisable packages by offering different options for adventure within the whole region for winter and summer as well.

“I just had all this support from local people encouraging me to do it, because there’s so many options up here for beautiful weddings and adventure elopements. It’s hard to know where to start and how to navigate all the possibilities.” she says “The overwhelming support made me realise I have been building this idea in my heart for so long and wedding planning is what it is.”

 

A wedding at the Björkliden Mountain resort near Kiruna. Photo: Rebecca Lundh

She wants to what she calls “adventure weddings”. This week she was visiting the Nutti Sámi Siida offices to discuss collaborations. She plans to work with Fjellborg Arctic Journeys, who arrange dogsled trips and have a beautiful lodge camp that could accommodate large wedding parties. With her connection to Tornedalen, she plans to work with Huuva Hideaway, who specialize in Sami food, culture and history, and is also hoping to collaborate on events at Lapland View Lodge and Art Hotel. “i’m going to work my way down Norrbotten from Kiruna to Luleå connecting with all the venues and suppliers, “ she laughs.

 Tousignant’s journey towards being an Arctic wedding planner began 15 years ago when she left what she describes as “a successful career” doing public relations for CBC Television in Canada. 

“It just felt like life was supposed to be more than going back and forth to a job I didn’t love anymore,” she remembers, “I quit…sold all my stuff and went to Central and South America where I worked in hostels and roamed around for nearly two years getting to know myself in my mid-30’s.”

After her two years of travelling, she applied for teacher training college in Canada, got hired by Internationella Engelska Skolan (IES), and moved to their school in Nacka outside Stockholm. She thens taught at IES, and then at Futura Skolan International, for nearly 6 years, before following her sambo Martin Eriksson to the far-North of Sweden. 

“My sambo and I decided to have kids, “ she explains. “Making this decision really pushed him into wanting to change careers and follow his dream of becoming a shoe maker. We really try to support each other in following our dreams, so he moved up to Övertorneå in August while I stayed to complete my teaching contract.”

She moved up to Övertorneå in December, a week before their daughter was born. 
 
For her, moving to the far North of Sweden felt like coming home. “I immediately loved the North! People up here are chatty and friendly and very open.”
 
They lived in Övertorneå for almost three years, while Eriksson built up a successful bespoke boot business. But the Covid-19 pandemic reduced custom, and Eriksson took a job in Malmö shooting videos for the local police. But Malmö did not suit them. 
 
“After living in such a sleepy town, having two kids in the city was overwhelming and everyone missed the snow, so we took the first job opportunities we could in Norrbotten, my sambo [shooting video]for IRF (The Swedish Institute of Space physics) and me for Icehotel,” she says. 
 
 

An image from the website of Arctic Weddings of Lapland. Photo: Arctic Weddings of Lapland.
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