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CHAMPAGNE

Champagne loses battle to ban kids drink ‘Champin’

A bid by Champagne industry chiefs to ban a Spanish kids drink Champin has gone flat after a ruling from the Spanish Supreme Court.

Champagne loses battle to ban kids drink 'Champin'
Photo: AFP/Champin

Champagne industry chiefs have lost their battle to ban a Spanish fizzy drink for kidsnamed Champín, which they claimed was trying to make illegal use of their famous brand.

But Spain’s Supreme Court threw out on Monday the complaint by the Comité Interprofessionel Du Vin de Champagne, which had called for the banning of the Champín brand as well as all bottles already on the market to be withdrawn. 

The Champagne industry is fiercely protective over its name and appellation – meaning only products made within the geographical region of Champagne can be classed as “champagne”.

Spanish fizzy pop trumps French champagne in court

Anything claiming to be Champagne that was made outside the region, or claiming to include Champagne when it does not, is liable to be banned from sale.

But the Champagne industry, which is perhaps used to getting its own way, lost its bid to take the fizz out of Champín, which is sold for under three euros in all major supermarkets in Spain. 

Spain’s Supreme Court ruled that the name of the fizzy drink, a fruits of the forest and strawberry-flavoured drink for children, did not make consumers think that the product was made from Champagne – or had anything to do with the luxury beverage.

It ruled that Champín did not infringe Champagne's appellation and that the children's drink – made by Industrias Espadafor, was “unconnected” to the famous French tipple. 

Any apparent similarities, the court ruled, were “weak and irrelevant”. “In this case the product Champín differs enough with respect to those products protected by the champagne appellation, that the phonetic similarity does not evoke the product,” the ruling stated.

 

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CHAMPAGNE

French champagne houses expect bumper 2021 sales

French champagne houses are looking forward to bumper sales this year, but it is feared the Covid surge in the lead-up to Christmas and New Year could dampen festive expectations

Moet et Chandon champagne being poured into a glass which stands on a tray, surrounded by other glasses
Champagne houses are hoping to raise a glass to a bumper year. Photo: Francois Nascimbeni / AFP

Champagne sales hope to raise a toast to a record year in 2021 as shops and restaurants replenish stocks after months of virus-related restrictions and as retail demand surges, an industry body said.

The outlook for the key Christmas and New Year festive season, however, is clouded by uncertainty over the recently detected Omicron variant of the coronavirus.

Jean-Marie Barillere, co-president of the CIVC champagne industry association and president of the champagne brand group UMP, told AFP that the sector was headed for sales of 315 million bottles this year, representing turnover of €5.5 billion.

If confirmed, that would beat the current annual sales record of €5 billion, reached in 2019 before Covid struck.

The sales surge comes as severe spring frosts followed by summer rains wreaked havoc on vineyards across France, which are forecast to report harvest losses of up to a third on a year.

But champagne must be aged over a year and producers traditionally keep millions of bottles locked away in their cellars to ensure steady supplies from one year to the next.

Strong exports, especially to English-speaking countries, were a big factor for the bumper year, Barillere said.

“The pandemic has created new consumer habits,” he said. “Everything related to entertaining at home is in high demand, including champagne.”

But the prospects for traditional events and restaurant dining over Christmas and New Year’s depends on Covid developments, and whether the Omicron strand prompts new travel restrictions, curfews or lockdowns.

“Two weeks ago I would have told you that the outlook for the festive season was excellent but the new variant has dampened our optimism,” he said.

There was now a danger of a “terrible halt” to plans for end-of-year festivities.

Dozens of countries have reported Omicron cases and the World Health Organisation has said it could take weeks to determine how dangerous the variant really is.

The EU health agency meanwhile has warned that the new strand could cause more than half of Europe’s Covid cases in the next few months.

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