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What did Italians google the most in 2015?

Google has revealed what Italians searched for the most during 2015, with everything from ‘Fifty Shades of Grey’ to Milan’s Expo making it into the top-10.

What did Italians google the most in 2015?
Photo: Giuseppe Cacace/AFP

Italians were interested in major world news events, with November’s Paris attacks and the attacks at the office of the French satirical magazine, Charlie Hebdo, in January, both making it to number four and 9, respectively.

But the story that struck the hardest, at least according to Google statistics on the top searches to come out of Italy over the past 12 months, was the loss of the beloved singer, Pino Daniele, who died on January 4th.

And the popularity of reality TV programmes showed no sign of waning in 2015, with the Italian version of Big Brother and Isola dei Famosi, or Celebrity Island, being the second and third most-searched.

Away from the reality scene, the San Remo Music Festival is still going strong after more than 60 years, making it to number five on the Google search list.

Whether they admitted to reading the book or not, Italians were certainly intrigued about the film version of ‘Fifty Shades of Grey’, which was released earlier in the year and came in at number six, with Miss Italia 2015 and Expo following in seventh and eighth place. Valentino Rossi, the professional motorcycle racer and multiple MotoGP world champion, came 10th.

Pino Daniele, who was born in Naples, was also the most searched Italian person, followed by Valentino Rossi and Sergio Mattarella, the Sicilian judge who became president in February.

Actress Laura Antonelli, who died in June, and TV personality Maria Grazia Capulli, who died in October, also made the top ten.

As did the porn star Rocco Siffredi, who made headlines in October after announcing the launch of a ‘University of Porn’ for aspiring stars.

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BUSINESS

Google News to return to Spain after seven-year spat

Google announced Wednesday the reopening of its news service in Spain next year after the country amended a law that imposed fees on aggregators such as the US tech giant for using publishers’ content.

Google News to return to Spain after seven-year spat
Google argues its news site drives readers to Spanish newspaper and magazine websites and thus helps them generate advertising revenue.Photo: Kenzo TRIBOUILLARD / AFP

The service closed in Spain in December 2014 after legislation passed requiring web platforms such as Google and Facebook to pay publishers to reproduce content from other websites, including links to their articles that describe a story’s content.

But on Tuesday the Spanish government approved a European Union copyright law that allows third-party online news platforms to negotiate directly with content providers regarding fees.

This means Google no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers.

Writing in a company blog post on Wednesday, Google Spain country manager Fuencisla Clemares welcomed the government move and announced that as a result “Google News will soon be available once again in Spain”.

“The new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content,” she added.

“Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.”

News outlets struggling with dwindling print subscriptions have long seethed at the failure of Google particularly to pay them a cut of the millions it makes from ads displayed alongside news stories.

Google argues its news site drives readers to newspaper and magazine websites and thus helps them generate advertising revenue and find new subscribers.

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