Europe's news in English

COPY LINK

VERSACE

Paris haute couture ball kicked off by Versace

Versace got the haute couture ball off to a bold start on Sunday night in Paris, as the Italian house sent out creations of aerial chiffon, body-hugging leather and rich crystal embroidery.

Published: 2 July 2012 09:50 CEST

Paris haute couture ball kicked off by Versace

David Shankbone

For the first of two dozen haute couture shows taking place until Wednesday night, the platinum blonde, permatanned designer Donatella Versace said she drew inspiration from the imagery of tarot cards.

Abstract prints derived from the fortune cards – sun, moon, lovers – adorned billowing chiffon evening gowns or a strapless mini dress of silk satin, overlaid with plastic and sliced into fine horizontal strips.

Hair in loose, bouncy curls, the models strode a catwalk directly above the swimming pool of the Ritz hotel, covered up for the occasion.

Their tight bustiers were fashioned from fine strips of shiny leather, or swirled patterns of crystal mesh and embroidery, flaring into generous sheer skirts, slit high on the thigh, in lime green, raspberry pink or sky blue.

Versace, who took a bow in black to the sound of Prince’s “Kiss” mixed in with an operatic air, was showing her second haute couture collection since returning to the exclusive club after an eight-year hiatus.

The show kicked off three days of autumn-winter couture collections headlined by such names as Chanel, Jean Paul Gaultier, Givenchy and Dior, whose new designer Raf Simons is making his hotly-awaited debut on Monday.

Haute couture is a protected appellation in France, awarded based on strict criteria like the amount of work carried out by hand and in-house, and the share of pieces made to measure.

Two dozen houses will be sending out one-off creations at the exclusive shows in Paris, their dizzying artistry matched only by their astronomical price tags, with wedding dresses reaching 100,000 euros ($130,000) or more.

Member comments

Log in here to leave a comment.

Become a Member to leave a comment.

French Vogue celebrates 100 years

French Vogue celebrates 100 years. Photo: Thomas Olva/AFP

But as well as celebrating the magazine’s storied history, the exhibit comes at a time of turbulence for the publication.

Just last month, it was confirmed that its editor of 10 years, Emmanuelle Alt, was out and wouldn’t be replaced.

She was not alone.

Looking to cut costs, owner Conde Nast International has axed editors across Europe over the past year, and put international Vogue editions under the direct control of global editorial director, Anna Wintour, in New York.

New York-based Anna Wintour now has overall control of French Vogue. Photo by Christophe ARCHAMBAULT / AFP

Like much of the media industry, Vogue is struggling with tumbling sales and ad revenue in the digital era.

But the latest twist is also part of the endless push and pull between New York and Paris going back to its early days.

“The whole history of French Vogue is one of back-and-forth with Conde Nast in New York – growing more independent for a while, then being reined back in,” said Sylvie Lecallier, curator of the new exhibition, “Vogue Paris 1920-2020″, which opened this weekend after a year’s delay due to the pandemic.

The Paris edition was often the loftier, more bohemian sibling to its more hard-nosed New York version.

But it was also the hotbed in which much of 20th century style and womenhood came to be defined.

“Paris was the place to hunt out talent and content and bring it to New York,” said Lecallier.

The exhibition charts the evolution from art deco drawings of the 1920s through the erotic image-making of photographers like Helmut Newton in the 1960s and 1970s.

Its last peak was under editor Carine Roitfeld in the 2000s, who brought back a provocative Gallic identity by ridding the newsroom of foreign staff and becoming a fashion icon in her own right.

Her successor, Alt, was a quieter presence, though she still oversaw key moments including its first transgender cover star, Brazilian Valentina Sampaio, in 2017.

But internet culture has created “a perfect storm” for Vogue, says media expert Douglas McCabe of Enders Analysis.

“The first 80 years of Vogue’s life, it had the market to itself, it was the bible for fashion,” McCabe told AFP.

“But online today, there are so many other ways to get your information. Influencers, Instagram, YouTube — everyone’s a threat.”

In a world where new fashion trends can blow up around the world in seconds, it has become much harder for a monthly magazine to set the pace.

“It’s not that they can’t survive for another 100 years — but they will be differently sized,” McCabe said.

Vogue has tried to branch out into different areas, including events.

“I used to work for a magazine, and today I work for a brand,” Alt said on the eve of French Vogue’s 1,000th issue in 2019.

But the big money was always in print, and Vogue Paris sales are dropping steadily from 98,345 in 2017 to 81,962 to 2020, according to data site ACPM.

It is perhaps unsurprising that the new top job in Paris, redefined as “head of editorial content”, went to Eugenie Trochu, who was key to building the magazine’s online presence.

She declared herself “thrilled to be part of Vogue’s international transformation”.

For the curator of the exhibition, it is ironic timing.

“We had no idea it would end like this when we started work on the exhibition,” said Lecallier.

“Who knows where it will go from here.”

The exhibition Vogue Paris 1920-2020 is at the Palais Galliera in Paris’ 16th arrondissement. The gallery is open 10am to 6pm Tuesday to Sunday and is closed on Mondays. Tickets for the exhibition are €14 (€12 for concessions and under 18s go free) and must be reserved online in advance.

Url copied to clipboard!