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France to keep crown as world’s most-visited tourist destination

Latest data on visitor numbers reveals that France will be the most-visited destination in the world in 2023, a title it has held (excluding the pandemic years) since 2014.

France to keep crown as world's most-visited tourist destination
The beach at Arcachon, southwestern France. Photo by Thibaud MORITZ / AFP

The World Travel & Tourism Council says that France is on course to be named ‘most visited tourist destination in the world’ for 2023, while the UN’s World Tourism Organisation says that France’s tourist numbers rebounded to pre-pandemic levels, with 99 percent of the visitor numbers seen in 2019. 

France was first named the world’s most-visited destination in 2014 and held its crown until 2019. After the disruption caused by the Covid pandemic and subsequent travel restrictions, tourism began rebounding across the world in 2022, with 2023 recording pre-pandemic tourism levels in most places, according to the WTO. 

READ MORE: Five UNESCO recognised sites in France you should visit

France and neighbouring Italy both saw 99 percent of their 2019 tourism numbers. 

Julia Simpson, WTTC President and CEO, said: “France’s commitment to Travel and Tourism is not just reflected in the impressive data, but in the unwavering efforts of the government.

“President Macron recognises the real value Travel and Tourism brings to France in terms of the economy, jobs and its standing on the world stage. His support has ensured France remains the world’s most popular destination.”

France’s aviation authority also revealed that air traffic in December 2023 had matched 2019 levels, for the first time since the pandemic.

Over the whole of 2023, passenger numbers in France amounted to 94.5 percent of the pre-crisis level, at just under 170 million, the DGAC authority said in its monthly statistics release.

The devastating impact of Covid-19 containment measures on air travel slashed French passenger traffic in 2020 to 30 percent of 2019 pre-pandemic levels.

It clambered back to 39 percent in 2021 and 80 percent the year after.

Last year’s figure was boosted by international travel, with trips to the United States and other European Union countries around 2019 levels, while links with Africa were up 13 percent on four years before.

In 2023, France was particularly popular with the Spanish (up 64 percent compared to 2019), Canadians (+54 percent), Irish (+19 percent) and South Koreans (+16 percent), according to WTTC data. With 6.3 million visitors in 2023, the Eiffel Tower was also more popular than in 2019, according to its operating company Sete.

French tourism bosses are expecting 100 million visitors in 2024, with numbers expected to be boosted by events marking the 80th anniversary of the D-Day landings in June, followed by the Paris Olympics and Paralympics over the summer. 

READ MORE: 14 reasons to visit France in 2024

Around 10 percent of France’s total GDP comes from tourism – although only around 30 percent of this comes from international tourism, the rest is accounted for by France’s strong ‘staycation’ culture, especially over the summer as millions of French people leave the cities and travel to the beaches or countryside. 

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TRAVEL NEWS

EES: Why is the UK-France border such a problem for the EU’s new biometric passport checks?

The EU's proposed new system of passport checks known as the Entry & Exit System will apply to all of the Bloc's external borders - so why are most of the warning lights coming from the France-UK border? And is it really Brexit related?

EES: Why is the UK-France border such a problem for the EU's new biometric passport checks?

The EU’s new Entry & Exit System of enhanced passport checks – including biometric checks like facial scans and fingerprints – is due to come into effect later this year.

You can read a full explanation of how it works HERE and see our frequently-asked-questions section HERE, including information for non-EU citizens who are resident in an EU country and the system for dual nationals.

EES will apply to the whole of the EU and Schengen zone and will apply at external borders, but not for travel within the Schengen zone itself (eg between France and Germany or Italy and Switzerland).

You can hear the team at The Local discuss the latest developments on EES on the Talking France podcast – listen here or on the link below

The EU has plenty of external borders from land borders such as the Greece-Albania border to the airport frontiers that occur when, for example, an American flies into Italy.

But while several nations have expressed concern that their infrastructure is not ready, the loudest and most dire warnings are coming about the border between France and the UK.

READ ALSO Travellers between France and UK could face ’14-hour queues’ due to new passport system

So why is this border such a problem?

The problems with the UK France border are threefold; volume of traffic, space and juxtaposed borders.

Volume of traffic – This is simply a very busy border crossing, about 60 million passengers a year cross it by ferry, plane, Channel Tunnel or Eurostar. For people travelling from the UK, especially those crossing by car on the ferry or Channel Tunnel, France is simply a stopping point as they head into Belgium, Germany, the Netherlands or to Spain or Italy.

Around 70 percent of those passengers are British, which means they will have to do the EES checks.

READ ALSO Could the launch of EES be delayed again?

Space – The second problem is to do with the space that is required to process all those passengers as several crossing points – especially the Port of Dover and the embarkation area at London St Pancras – are quite crowded and for various reasons don’t have room to expand.

Extra infrastructure is required to complete EES pre-registration checks and this will be difficult to physically fit into some crossing points – for context the EES pre-registration area for the Channel Tunnel at Coquelles covers 7,000 square metres.

Juxtaposed border controls – the UK-France border is also unique within the EU because of its juxtaposed border controls, which are the result of a bilateral agreement between France and the UK known as the Le Touquet agreement.

Juxtaposed border controls exist at Paris Gare du Nord and London St Pancras for those using the Eurostar, the ports of Dover and Calais and the Channel Tunnel terminals at Folkestone and Coquelles – these mean that when you leave the UK you get your passport checked by both British and French authorities, and then there are no passport checks when you arrive in France – and vice versa.

This means that if there is a hold-up at one border control it has a knock-on effect on the other and means that very long queues can quickly build up – as has been seen several times at the Port of Dover since Brexit.

The Brexit effect

Part of the problem with the UK-France border is that discussions about EES began while the UK was still a member of the EU, and then the conversation changed once it had left.

However, even when it was in the EU, the UK never joined the Schengen zone so there were always passport checks for travellers between France and the UK.

The difference is that EU citizens are exempt from EES – so those 70 percent of passengers crossing that border who are British would have been exempt from the changes had it not been for Brexit.

French and other EU citizens remain exempt and will not have to complete EES pre-registration once the system is up and running. 

Therefore EES would have only applied to a tiny minority of travellers entering the UK – for example American tourists arriving into London – which logistically would be a much easier challenge, especially for the Port of Dover whose customers are overwhelmingly either British or EU nationals.

What about Ireland?

Had it not been for Brexit, the UK would have been in a similar situation as Ireland is now – since Ireland is a member of the EU but not the Schengen zone.

Under the new system Ireland will not use the EES system at its own borders and will carry on manually stamping passports.

However, anyone who has an Irish passport will be exempt from EES when they are travelling within Europe – for dual nationals this only applies of they are travelling on their Irish passport.

READ ALSO Your questions answered about the EU’s new EES system

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