Read news from:
Austria
SHARE
COPY LINK

WEATHER

Brewers celebrate summer heat

Swedish breweries are happy over the recent heat wave and are hopeful that the warm summer weeks will compensate for poor sales in the spring.

Published: 12 July 2010 08:47 CEST
Brewers celebrate summer heat

Following a weak start to July, the recent heat has left thirsty holiday makers reaching for the bottle and many are choosing a beer to cool off.

Henrik Dunge CEO at brewer Åbro estimates that the company’s sales of beer and soft drinks are currently 10 percent higher than an average summer.

“At the same time we don’t want too good weather. If it is too warm then people don’t have the energy to shop,” he said.

The World Cup has also given sales of beer a boost.

“The matches have come at the perfect time. We particularly note that in our restaurant business there has been a hike during match nights.

Spendrups is another brewer that is satisfied with the start of the summer.

Information director Caroline Ekman said that there are currently no sale figures compiled, but when the weather is good over a longer period of time then sales can climb by 15-20 percent.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

WEATHER

Norway to get a taste of summer with 20C days this week

Summer is finally here! Or least it is if you live in southern Norway, where a warm front coming up from Europe will bring t-shirt temperatures of 20C by Thursday, according to forecasts.

Published: 30 April 2024 08:42 CEST
Norway to get a taste of summer with 20C days this week

Warm air from southern Europe will combine with a high pressure zone which will bring clear skies and sunshine, with summery weather coming towards the end of the week, Norway’s national weather forecaster Yr has reported. 

“Thursday and Friday especially will be nice,” Ingrid Villa, a meteorologist at the Norwegian Meteorological Institute, told the public broadcaster NRK. “Then we will probably get temperatures of over 20 degrees Celsius in some places.” 

Patches of 20C warmth are expected both in western Norway around Bergen and in Western Norway around Oslo, with the area around Tromsø expected to have slightly cooler weather, although Villa said that “it will absolutely be something like summer there too”. 

The warm sunny weather is, however, expected to pass northern Norway by, with grey overcast skies expected for much of this week. 

But if you think summer has come to Norway to stay, you risk disappointment as much cooler temperatures are expected next week.  

“There’s nothing unusual in getting an early taste of summer in April and the start of May, and then we can quickly go back to cooler more spring-like weather,” Villa said. 

SHOW COMMENTS