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Austrian Airlines slammed for misleading climate-related adverts

An Austrian court upheld a complaint against Austrian Airlines over misleading climate-related claims, a consumer rights group said Monday, after an advertising campaign it described as "greenwashing".

An Austrian airlines flight takes off at Vienna Airport.
File photo shows an Austrian airlines flight takes off at Vienna Airport. Photo: JOE KLAMAR / AFP

Austria’s Association for Consumer Information (VKI) filed the complaint against Lufthansa subsidiary Austrian Airlines a year ago over a campaign that advertised flights between Vienna and Venice as carbon neutral, using sustainable aviation fuels (SAF).

The consumer rights group argued it was technically impossible to have carbon neutral flights.

A regional court in Korneuburg, just outside Vienna, agreed with the claim that the airlines gave an “incorrect impression”.

In its ruling the court said the flights were “actually operated entirely with kerosene or using kerosene, to which sustainable aviation fuel is only added”.

The ruling was made in June but Austrian Airlines posted the verdict on its social media channels on Monday, as ordered by the court.

“Austrian Airlines takes the ruling into account in current and future advertising statements,” the airline said in a statement emailed to AFP, adding it should have “communicated more clearly” on its use of sustainable aviation fuels.

VKI legal expert Barbara Bauer told AFP it marked “the first ‘greenwashing’ verdict against an airline in Austria”.

Greenwashing is when companies use deceptive claims to convince the public that its products or operations are environmentally friendly.

Austrian Airlines is also among 17 European airlines hit by a consumer complaint filed with the European Commission which accuses them of misleading climate claims.

The European Consumer Organisation, or BEUC, said in June the claims made by the airlines breach EU rules on unfair commercial practices.

The BEUC called for a Europe-wide investigation and for airlines to “stop making claims that give consumers the impression that flying is sustainable.”

The group also said airlines are misleading consumers by charging them more to contribute to the development of SAF, which are “not market-ready” and will only represent a minor share of a plane’s fuel mix once they finally become widely available.

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Klimaticket: How to get your free Austria-wide transport pass

Austria is rolling out its free transport passes for young people to promote climate-friendly travel. Here's who's entitled to one and how to get it.

Klimaticket: How to get your free Austria-wide transport pass

Austria’s Climate Ministry announced in a press release that it will roll out its free Klimaticket offer for 18-year-olds on July 1st.

The Klimaticket is a yearly pass that, at €1,095 per year, covers nearly all public transport nationwide. So, for about €3 a day, it’s possible to ride from Vienna to Salzburg and around town without any extra expenses. You just hop on the train and go. It’s very similar to the popular Jahreskarte, or yearly ticket, in the Viennese public transport, which allows for unlimited travel in public transport within the city for €1 a day.

With the Austria-wide Klimaticket, you not only have access to Vienna’s public transport but also to the entire national network. This makes the national pass a valuable option for those who frequently travel across city limits. The subsidised offer is designed to encourage greener travel choices, and the federal government has announced that it will provide one year of Klimaticket for free to every 18-year-old residing in Austria.

Climate Minister Leonore Gewessler described the scheme as a “piece of freedom for young adults” that will start on July 1st. It was previously announced last year, as The Local reported.

READ ALSO: The spectacular Austrian train routes you can take with the Klimaticket

How will it work?

All people who have celebrated their 18th birthday since January 1st, 2024 and are registered with their residence in Austria can have the free KlimaTicket Austria issued. 

The ticket is then valid for one year—the start of validity can be freely chosen by young adults between their 18th and 21st birthdays. 

According to the Climate Ministry, the free KlimaTicket can be easily collected from the official sales and service points.

The government said around 88,000 people are eligible each year, and the authorities are earmarking €120 million for the project. 

“Young adults are being introduced to public transport as a logical, environmentally friendly alternative in everyday life. In this way, we want to inspire as many young people as possible to use public transport in the long term,” the Ministry added.

READ ALSO: Which non-Austrian destinations can you reach with a Klimaticket?

How can I pick up my Klimaticket?

The ticket can be applied for at sales outlets from June 3rd, 2024 and will be valid from July 1st. The KlimaTicket must be applied for in person at any KlimaTicket Ö sales and service points (except Wiener Linien). 

You must bring an official photo ID, a photo and a residence confirmation (not older than six months). You can find the sales and service partners online at klimaticket.at/partner.

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