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FOOD AND DRINK

7 tips to save money on your food shopping in France

With rising inflation and cost of living, many people in France are desperate to keep their grocery bill low. Here are a few tips for how to avoid paying too much for food, drink and other everyday items.

7 tips to save money on your food shopping in France
A Franprix employee arranges the shelves before opening (Photo by Thomas SAMSON / AFP)

With inflation ticking upward, we’ve seen prices rise, especially for things like fresh vegetables, meat, pasta, cooking oil, and even eggs. Even though inflation is affecting food prices less than energy prices, buying groceries is still a huge part of every household’s budget, and unfortunately things are set to keep getting more pricey. 

We’ve put together a list of a few ways you can save a few euro at the supermarket:

Figure out if you qualify for any government benefits

First things first, it is worth seeing whether you can qualify for any existing government assistance, like CAF. On top of this, the French government will be providing low-income households with several one-off grants, known as a chèque energie, to help cover rising costs. 

The next chèque energie will be paid at the end of 2022 at a rate of between €100 and €200 depending on income level – this will apply to around 12 million households (around four in 10). 

Despite its name, the energy cheque is in fact a cash payment that goes directly into the bank accounts of those who qualify.

READ MORE: EXPLAINED: How to receive CAF payments in France

Compare store prices

Unfortunately, going to the closest supermarket is not always the most economical solution. If you prioritise grocery stores on the lower end of the price spectrum (and you’re willing to walk a bit further) you can save a lot of money. A helpful tool to find the cheapest store near you is the “Que Choisir” online interactive map (click here) that has listed 4,000 affordable stores in mainland France. 

Discount grocery stores, like Lidl and Aldi, are great options for saving a little extra at checkout. But if you must go to a pricier chain, like Monoprix for instance, try to buy Monoprix brand items – they’re typically a little less expensive than name brand foods.

Plan ahead to make the most out of discounts

If you go online ahead of heading to the grocery store, you can see which items will be discounted (“promotion”). If you cannot find this information online, you can always go to the store and ask for a catalogue of that week’s sales items.

Normally, this is something the cashier should have access to. With these discounts in mind, you can construct more affordable recipes. 

Franprix’s website, the ‘discounts’ page

Also, if you’re looking for cheaper recipes in general, you can always go to blogs and online recipe sites specialised in frugal shopping. If you want to try some French specific sites, you can test out “https://www.marmiton.org/” or “https://1repas1euro.com/recettes/

When it comes to discounts though, be careful about conditions involved (particularly when it comes to loyalty cards).

Sometimes these promotions promise a lot, but actually getting your money back might not be as simple as slashing a few cents at the checkout – you might need to send the coupon somewhere to get the discount, or wait for points to accumulate on your card.

That being said, you can optimise your discounts using several online sites that allow you to combine your loyalty cards (Fidme, Fidall, and Stocard). Other online coupon sites include Groupon, which allows you to make grouped purchases (therefore cheaper), and Coupon Network and Shopmium, which help you benefit from existing discounts. For cashback plans, you can look to websites such as Shopmium, iGraal, FidMarques and Quoty, which allow you to be reimbursed for a part of your expenses.

Make a list, set a budget… and stick to it

It might seem obvious, but when you go into the store, try to resist temptation. The best way to do this is to keep track (in real time) how much you are spending.

Some stores make this easier by allowing you to carry around a ‘self-scanner,’ this will help you to watch your bill go up as you shop. Another tip for this is to withdraw the exact amount of cash you expect to need for the essentials of your trip – obviously in order to do this, you’ll need to know the base prices of your essential items, so it will require a bit of planning ahead.

Buy (then freeze) soon-to-expire products

A consumer’s best friend and sure-fire way to decrease waste! Items coming up on their use-by-date tend to be discounted, so if you plan to purchase these foods and then immediately freeze them, you can significantly extend their shelf life.

Lots of supermarkets make this easier for you by dedicating entire shelves to “short shelf life” items that, according to Elodie Toustou, the head of the “Money” section of the magazine 60 Millions de consommateurs, opting for these foods will allow you to “pay three to four times less.”

Another great way to do this is to use applications like “Phénix” and “Too Good to Go.” These applications will allow you to set your geographic parameter and then click on food stores, restaurants, and bakeries in your area that are getting rid of “panniers” (sacks) of soon-to-be-expired foods. Lots of times these panniers cost only a couple euros.

The trick here is to plan ahead by arriving at the start of the allotted time (if the boulangerie on your corner is offering “Too Good To Go” bags from 11am to 2pm, try to get there as close to 11am as possible for the best items).

Re-consider markets and farmer’s stores

Contrary to popular belief, buying from farmers’ markets and grocers that sell predominantly local products actually can save you money, particularly if you are buying the seasonally relevant fruits and vegetables. Buying directly from a producer can also allow you to eliminate the margin taken by intermediaries. But be careful, this rule is not true all the time.

One way to benefit from cheaper prices at markets is to arrive as late as possible, when the merchants have started to pack up their products. This might allow you to benefit from lower prices or even free items, as they’ll be hoping to get rid of their remaining items.

Know what items are most impacted by inflation

Finally, as inflation continues to increase, try your best to monitor which foods are most impacted. If possible, it might be worth removing or limiting them from your diet – or looking for more affordable alternatives.

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FOOD AND DRINK

Paris bakers attempt world’s longest baguette

A dozen French bakers have set their minds to beating the world record for the world's longest baguette - hoping to join a long list of French records from stretchiest aligot to biggest tarte tatin.

Paris bakers attempt world's longest baguette

On Sunday, 12 Paris bakers will attempt to beat the world record for the longest baguette, as part of the Suresnes Baguette Show, which was organised by the French confederation of bakers and pastry chefs. 

The current record is held by Italian bakers, who in 2019 baked a 132.6 m long baguette – roughly the height of the Great Pyramid at Giza (which is now about 138.5 metres tall). 

By contrast, the standard French baguette is between 60 and 70 centimetres long, and roughly 5-7cm in diametre.

The French boulangers will have some challenges – they’ll need to knead all of the dough and then put it together on site. The only ingredients allowed are flour, water, yeast and salt. In order to count, the bread will have to be at least 5cm thick across its entire length.

According to the press release for the event, cooking the giant baguette will take at least eight hours.

Once it’s prepared, it will be up to the judges from the Guinness Book of World Records to determine if the record was beaten or not.

Then, the baguette will be cut up and Nutella will be spread across it, with part of it shared with the public and the other part handed out to homeless people.

What about other French world records?

There are official competitions every year to mark the best croissant and baguette, plus plenty of bizarre festivals in towns across France.

The French also like to try their hand at world records. 

Stretchiest aligot – If you haven’t come across aligot before, it’s basically a superior form of cheesy mash – it’s made by mixing mashed potato with butter, garlic, cream and cheese.

The traditional cheese used is Laguiole but you can also use tomme or any cheese that goes stringy when stretched. That stretchiness is very important – it makes aligot is a popular dish for world records. 

In 2020, three brothers managed to stretch the aligot 6.2m, and apparently in 2021 they broke that record too (though unofficially), by adding an extra metre.

READ MORE: 5 things to know about aligot – France’s cheesy winter dish

And in 2023, in Albi in southern France, local media reported that a man had made the world’s largest aligot (not the stretchiest). He reportedly used 200kg of potatoes and 100kg of Aubrac tomme cheese. 

Cheesy pizza – A Lyon-based pizza maker, Benoît Bruel, won a spot in the 2023 Guinness Book of World Records for creating a pizza with 1,001 cheeses on top of it. 

 
 
 
 
 
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Biggest raclette – In March, the city of Saint-Etienne in France claimed the world record for the ‘largest raclette’.

There were 2,236 people who participated, and the raclette involved 620 kg of cheese, 350 kg of cold meat and one tonne of potatoes. 

Largest omelette – Unfortunately, France does not hold this title anymore, though it did in 1994, when the town of Montourtier in the département of Mayenne cooked up an omelette on a giant pan with a 13.11m diameter. 

Currently, the title is held by Portugal, according to Guinness. In 2012, the town of Santarém cooked an omelette weighing 7.466 tonnes.

Still, France cooks giant omelettes all the time. Every Easter, the ‘Brotherhood of the Giant Omelette’ cooks up one, cracking thousands of eggs and passing out portions to the people in the town of Bessières.

Largest tarte tatin – The French town of Lamotte-Beuvron also beat a world record in 2019 for making the largest tarte tatin, which weighed 308kg. 

This isn’t the first time the French have experimented with gigantic apple pies. In 2000, the country made history (and the Guinness Book of World Records) for creating an apple pie that measured 15.2m in diameter. It used 13,500 apples and required a crane to be lifted (as shown below).

(Photo by MICHEL HERMANS / AFP)
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