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COVID-19

Swiss tourism rebounding despite Omicron threat

The Swiss tourism sector had a more positive start to the key winter season than had been expected, despite the Omicron variant of Covid-19, the Switzerland Tourism agency said Tuesday.

This photograph taken on December 23, 2021 shows a statue representing the 14th century Swiss folk hero Wilhelm Tell holding his crossbow in silhouette at sunset in Lausanne.
This photograph taken on December 23, 2021 shows a statue representing the 14th century Swiss folk hero Wilhelm Tell holding his crossbow in silhouette at sunset in Lausanne. Tourism is currently on the rebound in the Alpine nation. Photo: Fabrice COFFRINI / AFP

“In comparison with the previous winter holiday season, overnight stays should be up by 10 to 15 percent, with the return of foreign tourists,” the agency said, citing first estimates.

It said the number of overnight stays were at 90 percent of the levels reached in 2019, so “a certain optimism is therefore perceptible”.

Reservations, and cancellations alike, were notably made at short notice, following the ebb and flow of the Covid-19 pandemic.

EXPLAINED: What are the current rules for entering Switzerland?

However, hoteliers, particularly in the mountains, witnessed a return of European tourists, especially from Germany, France and England, while domestic visitors have remained loyal.

Omicron had Swiss ski resorts rattled in early December when the government imposed 10-day quarantine restrictions on arrivals from countries with the variant of concern.

That included Britain, Belgium and the Netherlands — the three major sources of ski tourists.

Some hotels and ski schools saw their bookings with British customers plunge by 50 percent in 48 hours. But Bern reversed its decision once it was clear that Omicron was already spreading within Switzerland.

Most cases are now due to Omicron. Foreign tourists must now provide proof of a negative Covid test on entry and fill in a passenger locator form.

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TRAVEL NEWS

Ride-hailing service Bolt to challenge Uber in Zurich

Uber's dominance of Zurich’s ride-hailing market is about to be threatened with the arrival of Bolt in the city.

Ride-hailing service Bolt to challenge Uber in Zurich

The company, which already operates scooter and e-bike hire in both Zurich and Basel, is offering rides with drivers who are contracted through Bolt’s platform.  

In a LinkedIn post, Bolt CEO Markus Villig stated: “Despite the strict (Swiss) regulations, and therefore a limited driver pool, we already have +600 plus signed up and are only getting started.”

Bolt has promised cheaper fares than their global rival, Uber, stating that they take a 20 percent cut from each ride, in comparison to Uber’s 25 percent. 

As with Uber, users pay per kilometre travelled, with increased charges for peak or ‘surge periods’. 

Also, like Uber and other ride-hailing services, rides with Bolt are booked and paid for via a smartphone app, available for Android and Apple phones.

The Estonian company, founded by Villig as Taxify in 2013, advertises itself as a micromobility hire, grocery delivery and ride-hailing service. 

Following a significant investment by German motor giant Daimler in 2018, the company was valued at over one billion euros.

In 2019, Bolt also partnered with the University of Tartu in Estonia to develop self-driving cars, also known as autonomous vehicles (AVs). 

In 2024, Bolt operates in 500 cities across 45 countries, employing around three and a half million drivers, and has been described as the world’s fastest-growing micromobility company. 

Thanks to high incomes and a concentration of global firms having a base in Germany, taxi and ride-hailing services have enjoyed success in Switzerland. 

The market volume of ride-hailing services in Switzerland, such as Bolt, Uber, Lyft, Freenow, Gett and Ola, is projected to reach half a billion euro by 2028, with 1.39 million users. 

Despite this, traditional taxi companies still lead the Swiss market, with a current market volume of over half a billion euros. 

Much of the penetration of the new generation of ride-hailing apps has been slowed by the Swiss taxi industry’s enthusiastic adoption of apps and the Swiss government’s focus on supporting sustainable travel options, such as electric vehicles. 

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