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‘Swedish people love it, but they find it quite odd’

Meet the web developer and entrepreneur using traditional Scottish ceilidh dancing to break the ice with Swedes.

'Swedish people love it, but they find it quite odd'
Scottish entrepreneur William Macdonald. Photo: Michael Campanella

During the day you might find William Macdonald doing all manner of coding things beyond the understanding of many of us, but at night – four times a year at least – you will find him coaxing Swedes and other foreigners into loosening up on the dance floor.

In November 2015, around St. Andrew's Day (Scotland's national holiday), Macdonald organized his first ceilidh in Stockholm. A ceilidh (pronounced: ˈkā-lē (kejli)) is a traditional Gaelic dance with folk music. It has been in the Scot's blood since his childhood in western Scotland.

“I went to a school by Loch Lomond, and I've been doing ceilidhs since I was seven. It was like gym glass. And it is: you get hot and sweaty doing this. We did it at secondary school too, and then any time there's a wedding in Scotland,” Macdonald explains to The Local.

Having moved to Stockholm almost ten years ago with his then wife, a Swede whom he met at a pub in London, Macdonald started looking for ceilidh events in Sweden's capital.

“There was a ceilidh group on Meetup.com, someone else had set it up, but he'd never actually organized any ceilidhs. No one ever did anything about it. And I was really trying to find a ceilidh, so I then contacted this guy and said 'do you mind if I try to organize one?' He said 'go for it!' So I took control of this group,” he says.


Musicians performing at one of Ceilidh Stockholm's events. Photo: Sofia Nahringbauer 

From there he began working with three other people, forming 'Ceilidh Stockholm', who have helped to make a success of the venture. The third one took place at the end of August and the next one is pencilled in for just before St. Andrew's Day on November 27th.

Macdonald speaks of wanting “to organize something that's fun, lively and energetic”.

The ceilidhs appear to be getting bigger and more professional each time. On the topic of the past summer's ceilidh, he says:

“We got a live band this time, which was a first. For the others we had just been using Spotify to play the music – because it's very hard to find a ceilidh band in Stockholm.”

At his ceilidhs you'll find everyone from Swedes who studied at universities in Scotland or the rest of the UK, to Stockholm residents from Hong Kong who went to international schools where ceilidh dancing is still taught today. Not forgetting his fellow Scots in the city, of course.

While Sweden's licensing laws among other things present obstacles, one of the aims for the future is to find a bigger venue than the Grammofon bar in Stockholm's Norrmalm, where previous events have been held.

Before then however, Ceilidh Stockholm could be set to expand in other ways.

“I've been contacted by someone who has a good idea – to turn ceilidh dancing parties into team-building exercises, because a lot of offices do these things like go off and build a raft,” Macdonald reveals.

“At least with a ceilidh, it's cheap, simple, a lot more fun I think.”


Ceilidhs aren't for the shy. Photo: Sofia Nahringbauer

Our conversation turns to Swedish work culture and Stockholm's reputation of being the startup capital of Scandinavia.

Macdonald, who still runs a web-hosting company he created back in the UK alongside his full-time job, bemoans: “I've had a go at setting up a business here in Sweden, but it's just a lot of paperwork, book keeping… a lot of hassle.”

Conversely, he says that his problems with Sweden from a business perspective are made up for by its family law and what it's like to work here:

“When you're an employee here, it's a great place, it's a fantastic place. I was married but we divorced unfortunately, but here the way it works is that the father and the mother share custody of the children. You work it out among yourselves, but if both of you agree to it, you share the custody, you share the costs, there are no alimony payments, everything is shared down the middle, and I think that's a wonderful thing. Whereas in Britain, fathers only get the kids every second weekend, and I would hate that. It's really bad for the children.”


Macdonald taking part. Photo: Sofia Nahringbauer

“Also, when you have a job here and have children, people leave to pick their kids up from daycare at about four o'clock. In offices like mine, half the office goes at four! And it's a wonderful system, I think it's so good here. If you come back from maternity or paternity leave and say 'I want to work 80 percent', they will tend to accommodate that too, especially if you have children,” he adds.

Running the ceilidhs has also taught Macdonald a great deal about online marketing and the social media age, he comments:

“When I sent out a newsletter I said 'Thank you for coming! Here's a link to our Twitter account and our new webpage, and here are some photographs from the ceilidh event'. The only thing people clicked on was the link to get photographs of themselves. That's all people care about. They're very narcissistic!”

The money raised by Ceilidh Stockholm goes to Feedback Madagascar, a charity he praises as being resourceful, effective and “small enough that you can still see what the money is going to”.


Another of the dances. Photo: Sofia Nahringbauer

Macdonald is trying to make a difference, as well as come some way towards introducing Swedes to Scottish up-close, fast-paced dancing with complete strangers.

“Swedish people love them. When we first started it they were a bit perturbed by having to dance with strangers – being thrown around very quickly and all of a sudden you’re in someone else’s arms,” he laughs.

“So they find it quite odd I think. But overall they like it, once they’ve had a bit of alcohol.”

Article written by The Local's intern Jack Schofield.

For members

READER INSIGHTS

How to find a job in Sweden: Five tips from those who’ve been there, done that

The Swedish job market poses unique challenges for newcomers. The Local's readers share their best tips for cracking the career code.

How to find a job in Sweden: Five tips from those who've been there, done that

Network, network, network!

A statistic that often gets tossed around is that seven out of ten jobs in Sweden are obtained through personal connections, and there’s no doubt that a good network is crucial to your job hunt, making the labour market extra challenging for newcomers to the country.

In fact, networking was the main tip mentioned by The Local’s readers.

“The job market is quite hot in Sweden, and talent is in short supply. People hiring do not have a lot of time to find the right talent, and tips from friends, colleagues and former colleagues are the way to first, find out organisations are hiring, and secondly, get your CV on the short list,” said Kyle, a Canadian reader who works in innovation management in Gothenburg.

“If you are going for a major employer like Volvo, network gets you in the door, as HR does not have much to do with hiring… the hiring managers do all of it and have no time, due to the insane number of consensus meetings. If you are looking for smaller organisations, they have even less time to find people, and networking is their primary way to find talent,” he added.

NETWORKING IN SWEDEN:

Some of the networking tips readers mentioned were going to job fairs, getting an internship to help you establish connections in your preferred field, joining clubs (this could be anything from your local gardening association to meetups for coders, but focus on clubs that may be popular among people working in your chosen field), and drawing on your organic network of friends, neighbours and others.

Don’t neglect the groundwork

The saying “dress for the job you want, not the job you have” is getting worn out (and people may look at you funny if you turn up to interviews in a Batman suit), but there’s truth to the notion of making sure you know what you want – and preparing for it.

In other words, don’t wait for a job ad to appear before you start to customise your CV and figure out what skill set you need. Create your CV now so that you’re ready to tweak it to your dream job – you could even have a general look at job ads in your field to see what requirements are needed. And don’t forget to spruce up your LinkedIn profile so that it fits with your career goals.

“I believe that several factors contribute to successfully landing a desirable job in Sweden. It’s essential to prepare to meet the requirements beyond just having a university degree. Many individuals realise these requirements only after completing their studies when they start searching for a job, which can be too late,” said Adnan Aslam from Pakistan, who works as a food inspector.

“I recommend identifying the job advertisements for positions you aspire to hold in the future and then preparing for those requirements during your studies. For me, acquiring a basic level of proficiency in the Swedish language and obtaining a Swedish driving licence were crucial. I pursued these goals during my studies and was able to secure a desirable job before graduating,” he added.

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Felipe Cabral even has a GPT assistant trained on his own CVs and old cover letters, and said the set-up only takes ten minutes if you already have your documents. “With that in place, you can give instructions like: Read this job description and create a tailored version of my CV and letter for it. (…) Remember to always review and ask it not to create data aside from your documents.”

Be flexible and ready to adapt

Moving to a new place inevitably means having to learn not just the practicalities such as how to write a CV or which websites to use to look for job openings, but also learning how to navigate a new culture with all its unspoken expectations.

Swedish workplaces are generally less hierarchical than many other countries, but that doesn’t mean you can say whatever you want whenever you want without anyone raising an eyebrow. Swedes are usually direct, but be careful of being too abrasive or boastful: raising your voice, even during a spirited argument, or banging your own drum to show off your skills may not go down well.

“Talk, deliberate, complain like a Swede and you’ll come across like you know what the job entails, so your trustworthiness increases,” said an Indian data analyst who preferred to remain anonymous.

“Office politics are just as strong in Sweden as anywhere else. The flat hierarchy is deceiving as social hierarchy is enforced quite a bit in that lack of formal hierarchy. Take your time in learning these dynamics wherever you work before revealing your talent and capabilities. Expect those internal politics to happen, and they won’t hurt so much when they do,” said Kyle, the Canadian reader in Gothenburg.

This article about Swedish office politics may be useful.

Stay true to yourself

Adapting to your surroundings is one thing. Completely changing who you are is another.

For one thing, your happiness is as important as your career progression, and for another, your foreignness need not be an impediment: it’s also a skill that sets you apart from the rest. It means you have unique experience, and also, in the right setting, provides an opportunity to sometimes violate those social rules we mentioned above, because people assume you will, anyway.

“Trust is key. Build trust in your network, work with integrity. It’s OK to violate jantelagen if you are maintaining integrity. Sometimes your outsider and more honest/open opinion will burn bridges, especially those that may feel threatened by talent. But it will build trust with other colleagues who see it as brave and more trustworthy to work with,” said Kyle from Canada.

Hunker down for the long haul

We don’t want to scare you, because there are plenty of examples of people who quickly find their dream job in Sweden and settle into their new workplace, enjoying perks such as long summer holidays, generous parental leave and the famous work-life balance.

But if you do find it tougher than you expected: know that you’re not alone.

Several readers who responded to the survey said they were still trying to find a job in Sweden.

“I found jobs all over Europe but not here. They say they have a lack of experienced senior engineers but the don’t seem to be doing much to solve this,” said a Brazilian in Gothenburg.

A reader from Bangladesh said she was “at a loss” as to how to make a career change from her current AI role in Stockholm, despite many years of experience as an IT project manager.

“Over the past 18 months, I’ve submitted over 600 applications to various organisations. Unfortunately, despite being overqualified for some positions, I’ve faced rejections at every turn, from both large and small companies. The job market here, especially for foreign-born women, feels overwhelmingly challenging,” she said, adding that the struggle had impacted her mental health.

The Local has on several occasions reported on foreign residents’ struggle to get a foot on the Swedish job ladder, with many facing hurdles such as employers’ unfamiliarity with international degrees, discrimination, or a lack of network that can provide paths into a company.

So during the job hunt, don’t forget to care for yourself. Share your concerns with fellow job-seekers, ask for help and join networking groups – this is good not just for creating new contacts, but also in terms of your social well-being and meeting people who are in a similar situation.

And finally, as one British reader in Stockholm advised, keep looking: “Be open-minded with the opportunities that present themselves. It isn’t an easy market to enter and doesn’t feel inclusive.” But he added, “don’t give up”.

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