While grabbing a casual beer or two after work with friends is a behaviour more typically associated with British or Italian culture, the research backs up the OECD's latest findings in suggesting that meeting up for an 'afterwork' is gaining acceptance in Sweden, with less than one in five people quizzed saying they thought it was wrong.
“We drink more often and in different contexts today than we did ten or twenty years ago. Alcohol is more present in our everyday lives, which also affects our attitude towards alcohol,” Magnus Jägerskog, CEO of IQ said at the time.