The offending advert was aired to encourage more people to baptise their children.
Helge Helgesen, a vicar from Stavanger in Norway, has demanded the advertisement be banned.
The Tjensvoll church vicar said to Stavanger Aftenblad: “This is, to say it mildly, one of the worst ways of representing the baptism ritual of the church that I have ever seen.”
Norwegian religious organization “Aksjon dåp” (“Baptism aid”) of Stavanger are behind the 30-second video clip that is now shown in cinemas in Rogaland. The purpose, claim its producers, is to “show the richness and blessing of baptism”.
Helgesen demanded to have the ad removed immediately and said: “Someone has completely lost their mind. Because I feel it is only offensive to what we stand for as a church.”
PR expert Jarle Aabø backed and said the baby in the advert “sounds like a drunkard living under a bridge drinking methylated spirit.”
Aabø added: “I think this is nothing to laugh about.”
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