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Pernod wins auction for Vin & Sprit

The Swedish government said on Monday that it had sold the Vin & Sprit group (V&S) which owns Absolut vodka to the giant drinks group Pernod Ricard of France for €5.626 billion ($8.88 billion).

Pernod wins auction for Vin & Sprit

Swedish Financial Markets Minister Mats Odell said in a statement that Pernod Ricard had made the best offer of four on the table for the state-owned drinks group.

Absolut vodka would be Pernod Ricard’s number one brand.

Pernod Ricard, a global player after its acquisition last year of British group Allied Domecq, intended to keep V&S as a Swedish entity, based in Sweden, with continued responsibility for production and marketing in accordance with its established practice of decentralized management of key brands.

According to Odell, V&S’s current Swedish management team, lead by CEO Bengt Baron, will remain in place.

The total value of the transaction for V&S was equivalent to 55 billion kroner in accordance with the agreement signed on Sunday, the statement said.

“Through a carefully executed sale process we have achieved a very good transaction for V&S and for the Swedish people,” the ministry said.

“Pernod Ricard submitted an offer that on an overall assessment is the most attractive, including offering the highest purchase price of the four final bids.”

The board of V&S welcomed Pernod’s successful bid, taking an optimistic view toward the new owners.

“They take a long-term industrial view and have stated their ambition to continue to develop V&S’s operations. The Board sees considerable industrial logic in the deal,” it said in a statement.

The French drinks giant would acquire the whole company, excluding V&S’s 10 percent stake in Beam Global Spirits & Wine, Inc., the American spirits company.

The three other candidates were the diversified US group Fortune Brands, the US family-owned group Bacardi and the giant Swedish holding company Investor AB in conjunction with an investment fund EQT Partners AB and a Fourth AP Fund, a Swedish pension fund.

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Spain has second highest rate of daily alcohol drinkers in EU 

More than one in ten Spaniards drink alcohol every day, making them the Europeans who drink most regularly after the Portuguese, new Eurostat data reveals. 

Spain has second highest rate of daily alcohol drinkers in EU 
Photo: Cristina Quicler/AFP

Thirteen percent of people in Spain drink alcohol every day, a similar rate to Italy, where 12 percent enjoy a tipple on a daily basis, and only behind Portugal, where 20 percent of people have an alcoholic drink seven days a week.

That puts Spaniards above the EU average of 8.4 percent daily drinkers, data published by Eurostat in July 2021 reveals. 

This consistent alcoholic intake among Spaniards is far higher than in countries such as Sweden (1.8 percent daily drinkers), Poland (1.6 percent), Norway (1.4 percent), Estonia (1.3 percent) and Latvia (1.2 percent). 

However, the survey that looked at the frequency of alcohol consumption in people aged 15 and over shows that weekly and monthly drinking habits among Spaniards are more in line with European averages. 

A total of 22.9 percent of respondents from Spain said they drunk booze on a weekly basis, 18.3 percent every month, 12.5 percent less than once a month, and 33 percent haven’t had a drink ever or in the last year. 

Furthermore, another part of the study which looked at heavy episodic drinking found that Spaniards are the third least likely to get blind drunk, after Cypriots and Italians.

The Europeans who ingested more than 60 grammes of pure ethanol on a single occasion at least once a month in 2019 were Danes (37.8 percent), Romanians (35 percent), Luxembourgers (34.3 percent) and Germans (30.4 percent). 

The UK did not form part of the study but Ireland is included. 

Overall, Eurostat’s findings reflect how the Spanish habit of enjoying a glass of wine with a meal or a small beer (caña) outdoors with friends continues to be common daily practice, even though 13 percent does not make it prevalent. 

Spaniards’ tendency to drink in moderation also continues to prevail, even though a 2016 study by Danish pharmaceuticals company Lundbeck found that one in six people in the country still drinks too much. 

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