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DISCOVER SWEDEN

Where can you buy Sweden’s mega-hyped candy in its homeland?

Swedish candy is having a moment, with BonBon, the New York-based purveyor of sickly sweet Swedish treats enjoying runaway success and TikTok, YouTube and Instagram flooded with candy videos. So where can visitors to Sweden buy the real stuff?

Where can you buy Sweden's mega-hyped candy in its homeland?
A selection of Swedish candy on offer at a branch of Hemmakväll. Photo: Hemmakväll

The centres of Sweden’s three big cities all boast upmarket stores selling artisanal liquorice and Belgian-style chocolates but that is absolutely not what you want. Real Swedish candy comes from factories and is anything but artisanal. 

Producers include the Swedish confectionary giant Cloetta, smaller players like Grahns, Bubs, and Grenna, and international companies like Finland’s Fazer and the US multinational Mondelez. 

What you’re looking for is either a branch of Hemmakväll, the giant in the Swedish candy business, or a specialist retailer that aims to have an extensive selection of losgodis — literally “loose sweets”, Sweden’s word for “pick and mix”.  

With over 70 franchise stores in just about every Swedish city, Hemmakväll, which means “evening at home”, sells more Swedish candy than anyone else. 

Failing that, every supermarket, big or small, will have Swedish candy for sale, both in bags for popular varieties such as bilar (cars) surskallar (sour skulls), and gummibjörn (gummy bears), and a small pick-and-mix section. But then you miss out on the sheer visual impact of 500 or more varieties of sweets laid out in aisles. 

Stockholm

House of Candy, on Stockholm’s main shopping street Drottninggatan, aims to have the city’s largest selection of pick-and-mix sweets and boasts more than 450 varieties, both factory produced and some more artisanal. 

Caramella, at Hötorget in central Stockholm, is a more traditional sweet shop that sells both upmarket artisanal sweets and the standard varieties.

Svea Godis on Sveagatan, a little further from the centre, boasts a decent selection crammed into a relatively small shop. 

To find a branch of Hemmakväll in Stockholm, you have to leave the city centre. There’s one in Hammarby, just south of Södermalm, another in Sundbyberg, and another in the Kista Galleria shopping centre. 

Gothenburg

In Gothenburg, there’s a branch of Hemmakväll in the Odinsplatsen square, right by the central station, which makes it an easy place to stock up before leaving for the airport back home. 

The city also boasts the 4-Gott sweet shop on Östra Hamngatan in the city centre, which claims to have over 1,000 varieties of sweets in its pick-and-mix section. 

Sega Gubben, on Övre Husargatan in the city centre, boasts 600 varieties, while in the upmarket Majorna district there’s Godis Stan. 

Malmö 

In Malmö, you have to leave the city centre and go up the Amiralsgatan street to the old concert hall building to find the nearest branch of Hemmakväll. There is also a branch in the Triangeln shopping centre.  

The city also boasts two branches of Sweeet, a much smaller local challenger to Hemmakväll, one in Mariedalsvägen, a short walk from the Slottparken and Pildammsparken parks, and another on Nobelvägen, close to the popular Folketspark. 

Candy Airlines on the E4 motorway in the north of Skåne is a popular place to break off long car journeys. Photo: Godisflyget

Outside the big cities 

Perhaps the most striking sweet shop in Sweden is Godisflyget, or “Candy Airlines”, which is housed in a building shaped like an aeroplane on the side of the E4 motorway as it enters Skåne from Småland. The shop is a great place for families with children to break off their journey, and sells more than 400 varieties of sweets at reasonable prices.  

The pretty town of Gränna on the banks of Lake Vättern is another excellent place for people journeying between southern and northern Sweden to break off their journeys, with its many artisanal manufacturers of polkagris, Sweden’s answer to candy cane. This isn’t the place to buy the sort of sweets that are viral on TikTok, however. 

Sweden’s biggest sweet shops are the ones on the borders of Norway and Finland, catering to border shoppers who buy much cheaper Swedish sweets in bulk at the same time as stocking up on alcohol and food. 

The Norwegian border is dominated by Gottebiten, which has branches at Nordby, Strömstad, Svinesund, and Charlottenberg. On the Finnish border, there’s Candy World, a giant warehouse in Haparanda. 

Candy World also has branches in Sundsvall, Borlänge, and Gävle and has plans to open warehouses in Örebro and Norrköping. 

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For members

DISCOVER SWEDEN

Five reasons why you should visit Sweden this summer

A fantastic festival and event lineup, the weak krona making trips more affordable, new ways to get to Sweden, and an escape from the heat mean you should consider a trip this summer.

Five reasons why you should visit Sweden this summer

This summer, Sweden offers several tempting reasons to visit, from an extraordinary lineup of festivals and events to the financial advantages many tourists have due to a weakened krona.

READ MORE: Nine things to look forward to in Sweden in 2024

Moreover, getting to Sweden has become more convenient with the introduction of dozens of new flight routes.

Combine that with the rising trend of travellers seeking out cooler climates to escape the summer heat and the recent refurbishment of several museums, and you shouldn’t need much convincing.

If you’ve been waiting for a good time to visit this Scandinavian destination, this might be it.

Way Out West 2023

Cleo performing at the 2023 Way Out West festival. Photo by: Björn Larsson Rosvall / TT

A rich offer of summer events and festivals

Sweden’s summer calendar is packed with events and festivals.

Held in Rättvik, Dalarna County, from July 26th to August 1st, the Classic Car Week features music, a vintage market, a demolition derby, a classic car parade, and more. From July 29th to August 3rd, Stockholm celebrates Pride with various events, including a country-themed opening festival in Pride Park.

Starting on August 4th, traditional crayfish parties will involve feasting on crayfish, drinking songs, and enjoying crispbread and cheese. From August 4th to 11th, you can experience Medieval Week in Gotland, Sweden’s largest historical festival. The festival features jousting, sword fighting, archery, medieval food, and more. Tickets start at 159 kronor for a day or 689 kronor for an eight-day pass.

Then, running from August 8th to 10th in Gothenburg, the Way Out West music festival will feature acts like André 3000 and Pulp. Tickets start from 1,245 kronor. From August 9th to 16th, Malmö transforms into a festival city with dance, music, street food, and over 1,000 program items through its Malmöfestivalen – an event that is free to attend.

With over 200,000 visitors, the Street Food Festival will be held in Stockholm (July 26th-27th) and Gothenburg (August 29th-September 1st). The Malmö leg of the festival (June 28th-29th) has already concluded. The event is free, but the food is not.

Lastly, if you’re into new foodie experiences, you might want to consider the Surströmming Festival, a great occasion to try this fermented herring delicacy on August 15th on Ulvön island.

Psst! Before you turn your nose up at the pungent-smelling fermented surströmming, read this.

Danish couple shopping

Danish customers doing some shopping in Malmö. Photo by: Johan Nilsson / TT

A weak krona means you get more bang for your buck

Since mid-June, the Swedish krona has weakened by approximately 5 percent against the euro and 4 percent against the dollar.

This decrease makes Sweden a more affordable destination for tourists with stronger currencies.

The weak krona means visitors get better value for money, whether paying upfront for accommodations or enjoying local experiences.

So, if you’ve always considered Sweden a bit too pricey for your travelling budget, this might be the perfect opportunity to visit the country without breaking the bank.

SAS plane

A Scandinavian Airlines Boeing 737-700 aircraft taking off. Photo by: Johan Nilsson / TT

More ways to get to Sweden – and back home again

Travelling to Sweden in the summer has become even easier, with several airlines implementing new routes ahead of the season.

Norwegian Airlines launched new routes from Stockholm Arlanda to Bari, Italy, and Billund, Denmark, as well as from Gothenburg Landvetter to London, Nice, Palma, and Pristina.

Ryanair also added new routes from Stockholm Arlanda to Vilnius and Rhodes and from Gothenburg Landvetter to Rome and Brussels.

In the run-up to the summer season, Scandinavian Airlines (SAS) introduced nine new European destinations and increased flights to popular spots like Malaga and Alicante.

Swedish house

A 2023 survey in Germany revealed that 40 percent of respondents expect to change their travel behaviour due to heat in Southern Europe. Pictured is a house in
Karlskrona, Sweden. Photo by Patrick Federi on Unsplash

The “coolcations” factor

As global temperatures rise, more travellers seek cooler climates for their vacations, and Sweden fits the bill perfectly.

READ MORE: ‘Coolcations’: Is Sweden becoming a magnet for tourists looking to escape the heat?

The country’s varied landscapes, from coastal archipelagos to vast forests and lakes, offer a refreshing escape from the heat.

The trend, known as “coolcations,” is expected to drive more tourists to Sweden, making it an ideal destination for those looking to beat the summer heat.

While the concept of “colocations” is relatively new, and the first concrete figures about it catching on in Sweden will likely be available during the autumn, if you decide to escape the heat and choose Sweden over Greece or Spain, you’ll be somewhat of an early trend adopter, which means you’ll also be able to beat the crowds.

Gustavianum

Prince Carl Philip’s photo exhibition, “A glimpse of paradise”, shown at the Gustavianum in Uppsala in 2007. Photo by: Henrik Montgomery / SCANPIX

Numerous Swedish museums get a makeover

Sweden’s museums have recently undergone significant renovations, making them more attractive and ready to take in summer visitors in top shape.

ArkDes, the National Centre for Architecture and Design in Stockholm, reopened on June 14th, unveiling over four million objects.

Gustavianum, Uppsala University’s oldest preserved building, also reopened in June (on the 24th) after four years of renovations, showcasing mummies and Viking helmets, among other exhibits.

The Mjellby Art Museum in Halmstad will reopen on September 7th. It will feature an expanded collection of Nordic surrealism and temporary exhibitions focusing on gender, norms, society, and politics.

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