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TOURISM

The Italian tourist destinations bringing in restrictions this summer

Italy is one of the world's most popular holiday destinations - a little too popular for some towns and cities, which have started introducing measures to combat overtourism in peak season.

The Italian tourist destinations bringing in restrictions this summer
The islands of Ischia and Procida off the coast of Naples have strict traffic limits in the summer. Photo by Laurent EMMANUEL / AFP.

Italy saw one of its best years for tourism in 2023, with a record-breaking number of passengers passing through the country’s airports.

But as tourism industry operators rejoice that the sector appears to have fully recovered from the pandemic slump, not everyone is celebrating.

Residents of some of the country’s biggest tourist hotspots say they’re being pushed out as properties are increasingly given over to holiday rentals, while others complain of their city becoming unliveable in peak season.

To combat the impact of overtourism, some some towns and cities are just starting to bring in measures to limit numbers; others have had restrictions in place for the past few years.

Here are the tourist-calming measures some of Italy’s most popular destinations are implementing this year.

Venice

One of Italy’s most over-touristed cities, Venice city authorities finally announced at the start of this year the dates on which it would introduce its long-awaited ‘tourist tax’ for day trippers in 2024.

The five euro fee applies to all those over the age of 14 visiting the city from April 25th to May 5th and on weekends throughout May and June, as well as the first two weekends in July.

READ ALSO: How will Venice’s ‘tourist tax’ work?

The system has been roundly criticised by the council’s centre-left opposition, however, who argue it’s little more than a cash-raising scheme that will have little impact tourist numbers and will mainly serve to inconvenience residents.

Venice is one of the Italian cities that suffers most from the effects of overtourism. Photo by MIGUEL MEDINA / AFP.

Florence

In a major step forward last October, Florence’s city council passed a landmark resolution banning new holiday rentals in the city centre, following in the footsteps of South Tyrol’s Bolzano.

Mayor Dario Nardella, from the centre-left Democratic Party, said the city needed local legislation to keep the number of tourist rentals down because government plans to tackle the issue had been “disappointing and inadequate”.

Existing holiday rentals are unaffected by the ban, however, meaning it’s unlikely to have much impact on numbers in the short term.

Cinque Terre

The five tiny towns that make up the Cinque Terre on the Italian Riveria are routinely overwhelmed by visitors in the spring and summer months.

READ ALSO: Why Italy needs a national plan for sustainable tourism – before it’s too late

To try to reduce the impact from tourism, reservations are now required to pass through Via dell’Amore, a pedestrian road overlooking the sea that connects Riomaggiore and Manarola.

Italy's Cinque Terre have some limited measures in place to combat overtourism.

Italy’s Cinque Terre have some limited measures in place to combat overtourism. Photo by MARCO BERTORELLO / AFP.

There’s reportedly also talk of all five towns introducing a limit on the number of tourists visiting altogether, though this has yet to be brought in.

Last year the mayor of nearby Portofino, around 50km north of the Cinque Terre, made headlines when he introduced a ban on parking on the seafront in order to take a selfie, enforced by a fine of up to 275 euros.

Dolomites

Visitors to the Dolomites mountain range in northeastern Italy face new restrictions this summer, as cars and motorbikes travelling through some of the most popular mountain passes, including Sella, Gardena, Pordoi and Campolongo, will need to book online in advance.

READ ALSO: Nine alternative places you have to visit in Italy

The system is based on a licence plate recognition system introduced in summer 2022 on roads leading to the popular Lago di Braies that automatically grants entry to vehicles that have pre-purchased access online, and diverts those those that haven’t.

A couple of hours away from Lago di Braies, the city of Bolzano in 2022 introduced a ceiling on holiday apartments to prevent residents from getting squeezed out by a lack of long-term rentals.

Traffic in parts of the mountainous Dolomites will be restricted this summer. Photo by Luk BENIES / AFP.

Sardinia

Sardinia, with its Caribbean-like beaches that attract visitors from all over the world, has strict rules in place to limit the environmental impact from overtourism.

The famous La Pelosa beach in Stintino requires advance booking with an entry fee of €3.5 in the summer, and straw mats are compulsory if you want to put down your beach towel in order to avoid carrying away sand.

Baunei, on the island’s eastern shores, also has an app-based booking system to limit access to some of its smaller coves to 250 entries per day.

Islands

Last year the tiny island of Giglio off the coast of Tuscany introduced a ‘disembarkation tax’ of €3 from April to October and €2 from November to March for tourists, and in August the island only allows visitors to bring a car if they stay for at least four days.

The use of motorised vehicles was banned altogether on the Sicilian islands of Lampedusa and Linosa for non-residents between July 25th and September 5th last year, a measure which is expected to be reintroduced this year.

And the islands of Capri, Ischia and Procida off the Gulf of Naples have also introduced traffic restrictions for the tourist season in previous years.

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TOURISM

‘Not even that ancient’: The harshest TripAdvisor comments about Italy’s sights

From Roman ruins to grand Gothic palaces, Italy’s most popular tourist attractions welcome hundreds of thousands of visitors every year – but not everyone leaves satisfied.

'Not even that ancient': The harshest TripAdvisor comments about Italy's sights

With its rich cultural heritage and plenty of art and architecture wonders, Italy draws hundreds of thousands of visitors from all corners of the world every year. 

But a quick scroll through the review section of travel website TripAdvisor will be enough to show that some of the country’s most famous attractions aren’t to everyone’s taste.

Colosseum, Rome

It may be Italy’s biggest tourist attraction, but even the Colosseum – the largest ancient amphitheatre ever built, dating back to 80 AD – fails to impress some.

“I came. I saw. I left,” wrote one reviewer, saying that looking at pictures of the building and reading about its history will spare you from “a long wait line, a port a john [sic] bathroom, and a big disappointment”.

READ ALSO: Nine tips for making the most of a Rome city break

Others were seemingly not so happy with the overall state of the attraction.

“[It] was a lot more broken than I thought it would be, at £15 a pop you’d think they’d invest in repairing it,” one wrote. 

“Not even got a roof? When they finishing it [sic]?” asked another. 

Milan, Duomo 

Though it is often regarded as one of, if not the greatest example of Italian Gothic architecture, not everyone seems to be impressed by Milan’s Duomo cathedral. 

“The outside is gaudy and tacky as the worst of Las Vegas,” while “the inside is as bad taste as the outside” and not worth the wait, “even if they paid you”, one reviewer wrote.

READ ALSO: Stay away! How Europe’s most popular spots are fighting overtourism

Another said the Duomo was no different than any “old cathedral” found in every European city, claiming that “pigeons watching [sic] is more exciting than this building”.

Speaking of pigeons, one tourist warned future visitors about the aggressiveness of the local bird population, saying that the area surrounding the Duomo is “swarming with thousands of pigeons that have long ago lost any fear of humans” and will “fly directly at your head”, forcing you to “take evasive action”.

Just another cathedral? The famed Duomo in Milan. Photo by Martin Anselmo on Unsplash

Doge’s Palace, Venice

Venice’s Palazzo Ducale is the third most-visited tourist attraction in the country and arguably one of the best-preserved traces of the ancient Venetian Republic’s power. 

But the palace isn’t everyone’s cup of tea – at least judging from its reviews.

“When you go inside, there’s nothing to see except a lot of paintings on the ceilings and high on the walls. The paintings are impressive but very samey,” one reviewer wrote.

READ ALSO: What’s the difference between Italy’s city taxes and new ‘tourist tax’?

“Really boring,” complained another, saying that the rooms were “bland” and “the view never got any better”. 

Other visitors said they were disappointed with some of their tour guides’ choices.

One wrote: “Our guide took pleasure in telling about people being tortured here. It was a bit grizzly [sic]. Personally I would give the place a miss.” 

Tourists sit under the archway of the Doge's Palace in Venice

The Doge’s Palace in Venice, which some visitors found abit “samey”. Photo by Marco BERTORELLO / AFP

Pompeii 

Even the Pompeii archaeological site, which consists of the ruins of a city buried under volcanic ash following the eruption of Mount Vesuvius in 79 AD, has its fair share of detractors.

A reviewer described the site as being “poorly paved street after poorly paved street of pretty much the same old same old terraced house over and over and over and over”.

Another said: “I really don’t get what the hype is about.

“It’s not even that ancient since they had to build so many structures around it to keep it standing. Even the freaking pillars didn’t make it (some barely did I guess).”

One reviewer even went as far as saying it was the “worst place” he’d ever visited, mentioning he had “too much ground to cover in sweltering heat” and he “should have stayed at the nice beaches of Vico Equense”. 

Trevi Fountain, Rome

A prime example of Italian Baroque aesthetics, the Trevi fountain is one of Rome’s most widely recognised symbols worldwide, but not all visitors are impressed by it.

“It splashes and splashes. It spurtles and flows. It fountains and gurgles and is as romantic as my oldest pairs of smelly socks,” wrote one reviewer, who concluded they felt “let down”.

Tourists around Rome's Trevi Fountain

Tourists around Rome’s Trevi Fountain in March 2024. Photo by Alberto PIZZOLI / AFP

That said, many reviewers expressed appreciation for the fountain’s architecture, but complained that their visit was ruined by hordes of fellow tourists. These complaints are far from unjustified given the attraction’s long-standing overcrowding issues

One reviewer suggested that “packing a pair of 8 foot stilts” may be the only way to “ensure a satisfying visit to the Trevi”.

Another called the attraction a “claustrophobia mecca” that’s “nearly impossible to deal with because of the thousands of pushy, sweaty, rude and large tourists”.

Have you seen a surprising review of an Italian landmark? Are there any Italian sights you think are overrated? Let us know in the comments section below.

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