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FOOD AND DRINK

Will Swiss restaurants have to label bought-in menu items like France?

France may force restaurants to label menu items which have been prepared on the premises so that diners know exactly what they're getting when they eat out. Is Switzerland likely to follow suit?

In this file photo, a couple enjoy a fondue in a former ski gondola at Restaurant Marzilibruecke in Bern.
In this file photo, a couple enjoy a fondue in a former ski gondola at Restaurant Marzilibruecke in Bern. Will Switzerland follow in France's footsteps and move to require restaurants to label dishes that have been bought in? (Photo by STEFAN WERMUTH / AFP) 

If we go to a decent restaurant, we tend to assume all the dishes have been freshly prepared in the restaurant’s kitchen shortly beforehand. But actually, some eateries buy in pre-prepared dishes from wholesalers and just heat them up.

France’s minister for trade and small businesses, Olivia Gregoire, recently said she was in favour of requiring France’s approximately 175,000 restaurants to explicitly indicate whether items on the menu were prepared on the premises.

Currently, it is voluntary for restaurants to put the label on their dishes, but Gregoire told La Tribune Dimanche that she would like it to become compulsory by 2025.

Opinions are split on this issue in Switzerland.

Hospitality industry association GastroSuisse is in favour of restaurants voluntarily labelling dishes made in house with the ‘Fait Maison‘ label.

Restaurants have been able to use this label since it started being rolled out in 2017 (it’s only been available in Zurich since this year though).

READ ALSO: Where are the ‘best’ restaurants in Switzerland?

But if restaurants choose to use it, they’re also required to label any dishes that haven’t been made on the premises.

Just under three percent of restaurants voluntarily use the label.

So far, at least 550 restaurants out of Switzerland’s approximately 23,200 establishments, or around 2.4 percent, have already been certified or are in the process of acquiring the label.

Patrik Hasler-Olbrych, head of communications at GastroSuisse, told Swiss news website 20 Minuten that he nonetheless believed the voluntary approach had “proven successful in the first phase”. 

GastroSuisse does not currently see legislation similar to what is coming in France as either “necessary or expedient” for Switzerland.

However, Josianne Walpen, of the Swiss Consumer Protection Foundation, says there’s a lack of information on how dishes are prepared in restaurants in Switzerland.

“In a well-kept restaurant, you can certainly expect that the kitchen will not heat up a ready-made meal, but will make it themselves,” she told the news site.

The difficulty comes when you try to define what counts as pre-prepared.

“If the roast is made in house, but the mashed potatoes have been mixed with [instant mashed potato] powder and flakes, what holds true?” she queried.

READ ALSO: Is it legal for Swiss restaurants to charge for tap water?

“Information for consumers is completely absent” at restaurants in Switzerland, she added, explaining that consumers were in the dark about whether restaurants are freshly cooking or just warming up the dishes they order.

Nonetheless, Walpen does not think that making labelling compulsory is the right thing for Switzerland.

She believes the resources that would be needed to check the information would be better deployed elsewhere.

“France – and to some extent French-speaking Switzerland – has a different food culture to German-speaking Switzerland,” she said.

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FOOD AND DRINK

McDonalds to open seven new restaurants in Switzerland this year

The American fast food giant McDonald's plans to open seven new locations in Switzerland before the end of 2024.

McDonalds to open seven new restaurants in Switzerland this year

With the first McDonalds in the country opening in Geneva in 1976, the company currently has 180 franchises nationwide. 

While the company has not revealed the exact locations of all the new restaurants, local reporting suggests that there will be a new branch in Küssnacht in Schwyz and in Zug.

The company is also currently actively seeking locations and taking franchise inquiries in regards to the expansion plans. 

In 2023, the company opened five new restaurants at Altenrhein in the canton of St Gallen, Gland in Vaud, Sihlcity in Zurich, and Riddes and Visp in Valais.

One restaurant has already opened in 2024, at Aarberg in the canton of Bern. 

The current expansion is part of the brand’s plan to have 200 locations throughout the country over the medium term.

Each of the country’s outlets now can allow ordering through the restaurant’s app and payment. A further 117 offer delivery through services such as Uber Eats.

McDonald’s announced in the press release that 88 percent of their total food spend now comes from local suppliers within Switzerland

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