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OKTOBERFEST

Less beer and record visitors: The story of the 2023 Oktoberfest

Germany's Oktoberfest pulled in a record-breaking 7.2 million visitors this year, despite far less beer consumption than previous years, ending a successful three-week run on Tuesday.

Oktoberfest
Visitors at Oktoberfest on September 29th. Photo: picture alliance/dpa | Peter Kneffel

That marks the highest number in decades, as the seven million mark was last surpassed in 1985, said Oktoberfest head Clemens Baumgärtner (CSU) in Munich on Tuesday.

At that time, the 175th anniversary of the festival counted only slightly fewer visitors, or 7.1 million.

Baumgärtner’s announcement came at the end of of the “XXL-Wiesn”, as the popular festival – extended this year by three days – was dubbed.

READ ALSO: Everything you need to know about Germany’s Oktoberfest

What other surprises did Oktoberfest 2023 bring?

This year, visitors were somewhat more restrained when it came to alcohol: around 6.5 million liters of beer were served between September 16th and closing day on Tuesday, October 3rd. Before the pandemic in 2019, the figure stood at 7.3 million liters. 

Oktoberfest 2023

Waiters and waitresses celebrate the end of the Wiesn with guests in the Hofbräu tent. Photo: picture alliance/dpa | Felix Hörhager

Many ordered non-alcoholic beverages instead, Baumgärtner told DPA. More than 50 percent more were served, with water being a particularly popular choice.

The second Oktoberfest after two Covid-19 related cancellations in 2020 and 2021 was furthermore “peaceful”, according to the local fire department.

But as a whole, paramedics and doctors treated more than 7,600 patients for all sorts of mostly-minor injuries and sicknesses.

Andreas Franken, spokesman for the Munich police, said that there was a growing awareness of sexual offenses, which were increasingly being reported, he said, without giving an exact figure. He was surprised, however, by the relaxed attitude of some visitors to drugs.

Almost 370 Wiesn guests were caught with drugs. Most of them were carrying cannabis – which is on the brink of being legalised in Germany – and cocaine was found in 40 percent of them.

A Wiesn hit?

The biggest party of the year in Munich was also an ideal opportunity for celebrities like Arnold Schwarzenegger – who conducted a band performance in one of the beer tents – and FC Bayern player Harry Kane, to show off and pose for the many photographers. 

Arnold Schwarzenegger

Arnold Schwarzenegger conducting a band in one of the tents at Oktoberfest. Photo: picture alliance/dpa | Felix Hörhager

The one thing missing from this year’ festivals was the “Wiesn hit”, a Schlager song which captivates the whole festival in any given year, said Baumgärtner. Such a song has to be catchy, have a good rhythm, and be simple enough so that at least the verse can be sung along with en mass – even after a beer or three.

In the past songs like “Layla” by DJ Robin & Schürze, “Cordula Grün” by Josh, “Hey Baby” by DJ Ötzi or Helene Fischer’s “Atemlos” blasted on repeat through the beer tents.

This year Baumgärtner said he would have liked to see an Italian classic from 1981 at the top: “Sarà perché ti amo” by Ricchi E Poveri.

“That would have had what it takes to be a secret Wiesn hit,” he said.

READ ALSO: Why are people in Germany so obsessed with Schlager music?

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OKTOBERFEST

IN PICTURES: First weekend of Munich’s Oktoberfest sees around 700,000 visitors

Around 700,000 people braved the wet and cold weather to attend the first weekend of the Oktoberfest beer festival in Munich, according to estimates by festival management.

IN PICTURES: First weekend of Munich's Oktoberfest sees around 700,000 visitors

That is significantly less than the around one million visitors seen in 2019, the last time the festival took place as the 2020 and 2021 editions were cancelled due to the Covid-19 pandemic.

READ ALSO: Germany’s famed Oktoberfest opens after two-year pandemic hiatus

“We want the weather gods to remember what decent Wies’n [Oktoberfest] weather looks like,” festival head and CSU politician Clemens Baumgärtner said, German news agency DPA reported.

Man and woman in lederhosen at Oktoberfest

A man and a woman in traditional Lederhosen and Dirndl dresses arrive for the opening of the Oktoberfest beer festival at the Theresienwiese in Munich on September 17, 2022.  (Photo by Christof STACHE / AFP)

The festival opened on Saturday and the first guests were already queuing outside the entrances before sunrise to secure their spot at the front of a beer tent when the site was opened. The first tents closed their doors around noon.

Oktoberfest costume parade

Participants of the traditional costume parade of the Oktoberfest beer festival arrive on September 18, 2022.  (Photo by Christof STACHE / AFP)

But the Schottenhamel tent (the oldest at the Oktoberfest) spokesperson, Christian Schottenhamel, said the numbers of people visiting the tents this year were similar to that seen in 2019, DPA said.

Oktoberfest costume parade

Participants dressed as fools perform during the festival’s traditional costume parade on September 18, 2022. (Photo by Christof STACHE / AFP)

He reported that the atmosphere was euphoric, with people just happy to be celebrating Oktoberfest again.

Oktoberfest beer tent visitors

The first visitors arrive and reserve places in a beer tent during the opening of the festival on September 17, 2022. (Photo by Christof STACHE / AFP)

The festival has attracted a mixed audience so far, including families with children and visitors from abroad, such as from the United States and France.

But the spokesperson for the smaller tents, Otto Lindinger, said the audience was getting younger, noting strong demand for meat-free dishes, although the Oktoberfest chicken was said to still be a hit.

Visitors celebrate at Oktoberfest

Visitors jostle for a Maß in a beer tent at the Oktoberfest on September 17, 2022. (Photo by Christof STACHE / AFP)

Over on the south side of the festival area, head of the museum tent Yvonne Heckl described the atmosphere in the traditional ‘Oide Wies’n’, or old Oktoberfest, area as “chilled and calm”.

The festival lasts until October 3rd, as German Unity Day falls on the Monday after the last Oktoberfest Sunday.

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