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Bills, bills bills: Beyoncé blamed for Sweden’s inflation disappointment

The decision of the US pop superstar Beyoncé to launch her global tour in Stockholm in May could have been responsible for that month's surprisingly high inflation figures, Swedish economists have claimed.

Bills, bills bills: Beyoncé blamed for Sweden's inflation disappointment
Is US superstar Beyoncé responsible for Swedish inflation? Photo by VALERIE MACON / AFP

According to Danske Bank, the two sold-out performances from the singer lauded as “Queen Bey” contributed to sky-high hotel prices in the Swedish capital as over 45,000 fans each night scrambled for rooms. 

Michael Grahn, the bank’s chief economist in Sweden, estimated in a tweet that the singer’s performances had pushed up inflation by 0.2 percentage points, accounting for the majority of the 0.3 percentage point rise in hotel prices in May, and as a result explaining part of the unexpectedly high inflation rate. 

“Beyoncé’s start of her world tour in Sweden seems to have coloured May inflation, how much is uncertain, but probably 0.2 p.p. of the 0.3 p.p that hotels/restaurants added,” Grahn wrote in his tweet. “Perhaps also hiked concert ticket prices (recreation). Otherwise as expected.”

He later told the Financial Times that the singer’s impact was “quite astonishing for a single event”.

“We haven’t seen this before,” he said.

Sweden’s year-on-year inflation rate fell to 9.7 percent in May, according to the consumer price index measurement (CPI), down from 10.5 percent in April.

According to Bloomberg, that’s slightly less than most forecasts, which had predicted that it would drop to 9.5 percent. 

Beyoncé’s Stockholm performances have already made the news in Sweden, after the singer told the audience in Brussels, her second destination in the tour: “You have been the best audience so far”, which fans interpreted as a veiled critique of the less than lively Swedish effort. 

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CULTURE

Taylor Swift says Folklore album ‘inspired by Sweden’ as concert breaks record

American megastar Taylor Swift revealed that her album "Folklore" was inspired by Sweden as she captivated fans at a record-breaking concert on Friday at Stockholm's Friends Arena.

Taylor Swift says Folklore album 'inspired by Sweden' as concert breaks record

The crowd erupted as Swift explained that in her mind the idealised cabin that was the setting for her Folklore album and an iconic part of her stage show, was situated in Sweden. 

“Let’s be real, the Folklore cabin always looked like it belonged in Sweden. I just always imagined myself living in a cabin in the woods somewhere in Sweden, where the best pop music comes from…” she said as she slowly strummed a guitar. 

Over 60,000 fans, many of them young female ‘Swifties’ as her devotees are known, packed into Friends Arena for the first of three marathon three-hour concerts. According to the TT newswire, many attendees donned sequined dresses and cowboy hats.

READ ALSO: What Taylor Swift’s Stockholm gigs tell us about the Swedish economy

Photo: Christine Olsson/TT

Over 60,000 fans, many of them young female ‘Swifties’ as her devotees are known, packed into Friends Arena for the first of three marathon three-hour concerts. According to the TT newswire, many attendees donned sequined dresses and cowboy hats.

The singer made a dramatic entrance, being hoisted up from the stage floor on a pedestal while performing “Miss Americana & The Heartbreak Prince.” This ignited a sing-along that continued throughout the three-hour show.

Swift’s setlist began with songs from her “Lover” album, moved through hits from “Fearless” and “Red,” and included new material from her latest album, “The Tortured Poets Society,” released last month.

In between songs, Swift charmed the audience by thanking them in Swedish, saying “tack” for their applause.

READ ALSO: Do Taylor Swift’s ancestors really come from a small parish in rural Sweden?

Photo: Christine Olsson/TT

The three Stockholm concerts are the only ones which will take place the Nordics during Swift’s ongoing “The Eras Tour”, which began in Glendale Arizona on March 17th 2023. 

Swift held three concerts in Paris, France, between May 9th and May 11th, and will perform in Lisbon Portugal on May 24th, 25th and 26th, before concerts in Spain, the UK, Ireland, The Netherlands, Switzerland, Italy, and Germany.  

Thousands of international fans have travelled to Stockholm for the concerts, driving up hotel prices by more than 200 percent and giving a boost to the local economy. A total of 200,000 tickets have been sold.

During the show, Swift changed into a variety of outfits as she relived different periods of her career. 

Photo: Christine Olsson/TT
 

Photo: Christina Olsson/TT
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