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Why prices in Denmark could still increase despite falling inflation

Around half of retail businesses in Denmark say they expect their prices to go up within the next three months.

Why prices in Denmark could still increase despite falling inflation
Danish food prices could remain high as energy bills go down. File photo: Liselotte Sabroe/Ritzau Scanpix

Although inflation has fallen in each of the last three months in Denmark, half of the country’s retail businesses say they expect to put their prices up in the coming three months according to a report by news wire Ritzau.

Some 54 percent of retailers, excluding car dealerships, said they expect prices to go up according to data published by Statistics Denmark.

Around 43 percent said they expect prices to be “around the same as current levels”, while just 3 percent said they would go down.

Retail businesses are defined as those who sell directly to consumers and not to other businesses.

There are also signs that retailers are selling from their stocks rather than tying up capital in new stock, Ritzau writes. Around half of retailers told Statistics Denmark in January that their stocks were too full, but that proportion fell to a quarter in February.

“We can see that things are going a little better for retail. They have become a little less pessimistic, including not thinking their stocks are too large. And there are several of them who think they can put prices up,” Danske Bank senior economist Louise Aggerstrøm Hansen told Ritzau.

“When there are several who feel they can put prices up, that’s probably what they’ll do. And then we won’t quite get this inflation problem under control,” she said.

“It’s certainly positive because we’re talking about businesses which are doing better and are less at risk of closing. But we are in a situation where it is getting harder to control inflation,” she said.

Declining inflation in recent months is mainly related to a fall in energy prices. Economists tend to look at inflation measures which exclude energy and food prices as a way of assessing the extent to which inflation has taken hold in other areas of the economy.

This measure of inflation excluding energy and food, “core inflation” or kerneinflation, was lower than the overall inflation level – around 6 percent compared to 10 percent – in the autumn, when the latter measure peaked.

However, core inflation has continued to rise while the overall, energy-driven inflation rate has since started declining. That is a sign that end prices for consumers could remain high in the shorter term, even if energy bills are lower than they were in 2022.

“It’s a little paradoxical. Because if things aren’t going badly enough, we won’t get inflation under control. So central banks will have to raise interest again to make things go worse,” Hansen said.

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ECONOMY

Explained: Why Denmark’s economy is looking in such extremely good shape

Denmark's economy is growing faster than the government expected, inflation is falling faster, and employment is holding up better. We explain why the new economic forecast shows Denmark has achieved the softest of soft landings.

Explained: Why Denmark's economy is looking in such extremely good shape

 “When I stood here a year ago and presented my first financial statement, it was with a message that the Danish economy was heading for a soft landing. We have since been strengthened in that assessment,” Stephanie Lose, Denmark’s economy minister, said at a press conference announcing the government’s Økonomisk Redegørelse, or financial statement, for May. 

In the press statement, she said, “optimism is returning to the Danish economy”, with the economy likely to improve further in the coming year.

“We have carried out reforms that make Denmark richer and help to secure the necessary workforce for Danish companies,” she said. 

How has the government changed its growth forecasts? 

The government has increased its expectation for Denmark’s growth rate since its last statement in December, with it now expecting 2.7 percent growth in 2024, up from the1.4 percent it expected for the year in December. 

It has also upgraded its expectations for 2025, predicting growth of 1.8 percent compared to the 1 percent it expected back in December. 

Lose said that the pharmaceutical company Novo Nordisk, which is expanding rapidly as a result of the success of its weight-loss drugs Ozempic and Wegovy, had driven much of Denmark’s recent growth, with the reopening of Denmark’s gas field, the Tyra field, would start to contribute to growth soon.

“In the past two years, the pharmaceutical industry in particular has driven growth in the Danish economy, while there has been stagnation or decline in large parts of the rest of the economy,” she said. “In the coming years, other industries again look set to contribute to growth. Added to this is the reopening of the Tyra field in the North Sea, which also contributes to growth in GDP.” 

What does the government expect to happen to inflation? 

Denmark’s inflation rate fell rapidly from a peak of over 10 percent in October 2022 to below 2 percent in September 2023, where it has stayed ever since. But Lose said she expected the rate to edge up over the coming years. 

“Inflation has fallen quickly and faster than expected,” Lose said. “In the new forecast, we expect inflation to rise in the coming months, as the prices of services and energy pull in the direction of slightly higher inflation.” 

What does the government expect to happen to employment? 

Thanks mainly to Novo Nordisk increasing staffing to manage the success of its new drugs, and the bounce back from the pandemic, employment has also held up better than expected.

Employment soared by some 160,000 people between 2021 and 2023, and the government now expects the number of employed people to grow by a further 13,000 in 2024 but to then fall by 18,000 in 2025. 

“Employment has long been at a sky-high level, so it is estimated that we will see some adjustment. But we do not expect an extensive setback, because the Danish economy stands on a rock-solid foundation,” Lose said.

What does the government expect to happen to housing prices? 

The government has significantly upgraded its expectations of what will happen to the price of domestic property this year. It now expects prices to increase by an average of 3.2 percent in 2024 and 3 percent in 2025, a rise of two percentage points on the 1.2 percent rise for 2024 it expected when it made its last forecast in December. 

This is due to the continued strong labour market, which has seen rising incomes and wage increases in Denmark as a result of new collective agreements, at the same time as Denmarks Nationalbank is expected to cut interest rates. 

This rise follows two consecutive years of falling real house prices in 2022 and 2023. 

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