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SWISS TRADITIONS

Living in Switzerland: An expert’s guide on how to behave and what to expect

Switzerland is rich in customs and traditions. The Swiss pride themselves on being "punctual, reliable, diligent and modest" - as stated on Swiss National Day by president Ueli Maurer.

Navigating Swiss life can seem confusing.
Navigating Swiss life can seem confusing. File Photo: Seventyfour/depositphotos.com

Swiss core values dictate the daily life and behaviour of Swiss locals. For foreigners living in Switzerland, this can make dealings with the locals challenging to navigate. Many newcomers to Switzerland often report feelings confused about why they’re shot looks of disapproval for being late or for being addressed bluntly about a problem.

Peter Nielsen, an experienced cross-cultural trainer, specializes in intercultural communication. He believes misunderstandings happen when foreigners are not aware of local customs and culturally acceptable behaviour.

READ ALSO: Ten things foreigners do that make Swiss people feel really uncomfortable

Based in Basel since 2002, Peter has been working to help foreigners settle into Swiss life. He shares his best tips for understanding Swiss local customs, some of which foreigners might find surprising.

Below is Peter’s practical advice on how to adjust to everyday life in Switzerland:

1. The Swiss are solution orientated, don’t take it personally

In Switzerland, people have little patience with long and complicated explanations. The Swiss generally like to keep information short and to the point. If they need more context, they will ask.

When addressing you with a problem, a local Swiss person who knows you will not lead into the topic slowly, but speak rather bluntly and expect you to do the same. The matter is perceived as an ‘issue,’ one to be fixed, so keep it solution-oriented and don’t take it personally. Once resolved, the Swiss move on and leave the past in the past.

Photo: Londondeposit/Depositphoto.com

However, if a Swiss person does not know you well, they will not be so direct. For example, a neighbour will not directly tell you what you are doing wrong. If there are issues regarding garbage disposal, noise and parking a Swiss person may call the police or appropriate authorities. They may even contact a landlord, or slip a note under your door. If your behaviour changes, or the problem is solved, then all is left in the past.

2. When receiving instructions, expect information overload   

When receiving insight and instruction, say from a landlord to tenant, then the information will be extremely detailed and explicit. Expect comprehensive written or oral information on most things, from how the washing machine works through to what you are allowed to do in the garden.

3. The Swiss will address issues directly and not sugar-coat anything

If we look at feedback, Anglo Saxon cultures will appreciate the sandwich method of feedback ( i.e. a pleasant statement, constructive criticism, followed by another pleasing statement). In Switzerland, this will often confuse the receiver. A correctional and only useful criticism approach will work better.

A scenario:

A parent and child are taking part in an activity together, and a local Swiss person sees a danger with/risk to the child. The Swiss will often immediately interfere. A Swiss person might approach the parent and state what is going on is not safe, or will move the child out of harm’s way.

For a Swiss person, this is meant to be a helping hand, a way of explaining that this particular situation is unsafe. It is NOT intended to be understood by the parent that he/she does not take care of a child well enough. It is NOT about the people involved; it is about the situation. The Swiss believe they have a responsibility towards one another when in the public sphere. Not addressing danger would be seen as neglecting or not adhering to a Swiss core value. 

4. Children are expected to be autonomous from an early age

Children are expected to take responsibility early on. A child in kindergarten will be expected to walk to and from kindergarten on their own after 2-3 weeks. In school one is expected to treat the others with respect and understanding, help one another, while having an academic focus at the same time.

READ ALSO: Parenting- should you raise independent children the ‘Swiss way’?

5. Greeting people in Switzerland

Photo: koldunova_anna/depoistphotos.com

When communicating with the Swiss, remember to use courtesy phrases. But the Swiss will have and use more than you – at least in their language which contradicts the “get to the point” Swiss way.

When initially meeting a Swiss person, you must shake hands (or kiss twice on the cheek if you know them socially). Then, say: “good to meet you.”

6. The Swiss goodbye

When the Swiss say goodbye, a mere farewell will not do. Translated into English it will be something like:

Swiss person: “Goodbye” – followed by your response
Swiss person: “Thank you” – followed by your response
Swiss person: “Have a good week” – followed by your response
Swiss person: “See you next Monday” – followed by your response
Swiss person: “Thank you (again)” and “Goodbye” (again)

A general rule is if the first goodbye was in German, the second might be in French (adieu – pronounced “Ade” or in Italian “ciao”) – followed by your response.

READ ALSO: Readers reveal: How Switzerland could improve its public transport system 

7. Eye-contact is good but the Swiss value personal space

Eye contact is essential when dealing with Swiss people; it relays trust. Gestures are not excessive. A wave with the hand, a nod of the head, a raised eyebrow is all that is needed. No, or little touching – never touch colleagues or anyone in a business setting. Silence is okay, used, and appreciated. Personal space is generally an arm’s length in a 90-degree angle from your nose.

Photo: VitalikRadko/Depositphoto.com

8. No need to queue in everyday situations

There is also no queuing culture; it is every man or woman for themselves. There is an exception to this rule when getting on/off the lift. Men generally will let women in first, and then enter. When exiting, there will be a bit of shuffling to get everyone moved around so that the ladies can get out first.

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SWISS TRADITIONS

EXPLAINED: Why is Switzerland so famous for watches?

Watches are considered as quintessentially Swiss as chocolate. But how did that become the case?

EXPLAINED: Why is Switzerland so famous for watches?

Switzerland is considered the centre of the global wristwatch trade, with several of the world’s largest and most exclusive manufacturers based there.

However, this was not where the watch trade was born. 

In the 16th century, portable, wearable clocks, usually worn on a chain around the neck, first appeared in the German cities of Nuremberg and Augsburg. 

Both cities were known for precision instruments related to the weapons and surveying trades.

Several advances in metallurgy in these two cities enabled the creation of working, albeit somewhat unreliable, clock movements that could be carried around. 

READ MORE: Cuckoo clocks and Toblerone: The ‘Swiss’ products that are not actually Swiss

Soon, these were luxury items – and in fierce demand across Europe. 

Shortly afterwards, another momentous historical event occurred that would enable Switzerland’s dominance of the watch trade. 

An industry is born

As the Protestant Reformation exploded across Europe, French Protestants – known as Huguenots – were driven from France by the Catholic monarchy. 

Many of these Huguenots crossed to Switzerland and settled in Geneva, bringing their skills as metalworkers and jewellers. 

At this time, the city of Geneva was under the control of the reformer John Calvin and his supporters.

Calvin was a strict and austere man who had forbidden displays of flashy jewellery in the city. Thus, many Huguenots retrained as watchmakers to circumvent the religious laws that were rigorously enforced. 

Necessity breeds innovation, and within decades, the first clunky, inaccurate wearable clocks were replaced by far more advanced, smaller timepieces. 

READ MORE: Geneva watch fetches $21 million at auction

Throughout the 17th century, the pocket watch became incredibly popular, owned in large numbers by the nobility. 

Several large mercantile companies appeared in the 18th century, and the merchant class also began carrying them. 

To meet this surge in demand, timepiece manufacturing spread beyond Geneva to several nearby cantons, such as Neuchâtel and Jura. 

At this time, the country’s oldest still-existing watch manufacturer, Blancpain, was founded in 1735. Breguet, another titan of the watchmaking industry, was founded in 1775.  

The first wristwatch 

By the 19th century, the Swiss clock and timepiece industry had achieved almost total dominance, only rivalled by England and parts of Germany. 

This is due to the development of the etablissage system. Family firms in various villages and towns would be responsible for creating standardised watch parts, which would then be assembled by watch firms in the larger cities. 

Inventing the self-winding mechanism also played a huge role in furthering the influence of Swiss watchmaking. 

Such a system streamlined the production process and meant that watches could consistently be produced without waiting for specific parts to be available.

Many believe that Abraham-Louis Breguet created the first wristwatch in 1810 for Caroline Bonaparte, Queen of Naples and sister of Napoleon.  

READ MORE: Napoleon’s locks to be put in Geneva watches

This led to a fashion trend, and by the mid-19th century, women would wear bracelets that included a timepiece. 

Many new luxury brands, such as Patek Philippe in 1839, emerged to cater to this market. 

Men’s wristwatches would follow later – prompted by military men requiring something to use to time manoeuvres in the field. 

The Swiss watch industry continued to expand throughout the 20th century, weathering the development of quartz movements in Japan and several other threats to its dominance. 

Today’s Swiss watch industry

In 2024, the Swiss watch industry will contribute around 26.5 billion francs to the country’s economy, with just four companies—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—comprising almost half the market share. 

Around 700 wristwatch makers operate across Switzerland today, catering to luxury and specialist markets. 

Despite competition from other countries, such as Japan and the United States, the country is still viewed as a centre of innovation and excellence. 

READ MORE: Swiss watches rebound to beat the pandemic blues

Many firms emphasise bespoke, hand manufacturing as their strength in creating excellent timepieces. 

This perhaps explains the prices that some Swiss watches can command —some Patek Phillipe models, for example, have sold for more than 20 million euros! 

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