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Do ‘foreign-sounding names’ trigger racism in German HR?

Through hundreds of interviews with Human Resources departments in Germany, careers coach Chris Pyak saw day-to-day discrimination in the hiring process.

Do 'foreign-sounding names' trigger racism in German HR?
Photo: Depositphotos/eabff

My last column spawned a heated debate on The Local's Facebook page. The title of the column triggered a lot of feelings and many commented without reading the actual article first. The topic: Racism in HR.

Last week I talked about research results by a German government agency that proves a substantial racist bias in the recruiting process. The German Institut zur Zukunft der Arbeit (Institute for the Future of Work) tested prejudice in HR with a sample of 1500 “job applications”.

READ ALSO: Working in Germany: It's a myth you need to know German to land a job

This survey shows that – all things equal – candidates with a “foreign sounding” name still have to apply to significantly more jobs in order to land an interview.

To be very clear: We are talking about German citizens, born and raised here in Germany, native German speakers, who went to a German school and university.

The only thing that's “different” about them: Their name sounds “foreign”.


A woman at a job interview. Photo: Depositphotos/eggeeggjiew

Which brings me to the real obstacle that international professionals face in Germany.

Everyone will tell you that “German language” is the obstacle to hiring you. But in most cases, it is not.

Over the years I heard stories of thousands of expats like you. They share their experiences with me in my annual Expats Career Survey and in my coaching sessions.

At the same time, I also get to hear the stories of HR managers, recruiters and department heads. They talk openly to me and tell me their real motivations. Something that they will never do with a candidate.

Because in many cases it would allow you to sue them for discrimination and more importantly: They simply don't care enough about you to provide you with real feedback, instead of the most convenient feedback.

'They know nothing about the actual job'

To be clear: There are great HR people out there. But the majority that I have spoken to over the years know very little about the profession for which they are hiring. 

They are like referees at a soccer game who don't know that the whole point of soccer is to score goals. But they are still tasked with evaluating the players.

Additionally, HR attracts a certain type of personality. People who otherwise would have taken a job in government administration. They have a very strong desire for “safety”. Not the safety of the company though, but safety from criticism.

Their number one goal in life is to be “safe”. But then you come along and you are very “different” from the “normal” candidate.

What will a person do, who seeks “safety” above all? Will they take a risk or avoid a risk?

Of course they avoid the risk. And you are out.

When they reject you, they might say: “Oh, your German is still not good enough.”

Just what do recruiters say?

When they talk to me, they say things like this:

“I don't even read the CV from an Indian applicant. They play our software and know exactly which keywords to include in order to come out at the top. I reject them right away.”

“I cannot evaluate these foreign applications” (In this case, the person held a Master's degree from Cambridge University!)

“Simple rule: If I can't spell the name, then neither can our clients.”


This general study shows the prevalence of workplace discrimination in Germany compared to other countries. In 21 percent of a cases, it was said to be triggered by racism. Graph prepared for The Local by Statista.

“I look at the picture and invite those who seem fitting.” (This is 2019! Unbelievable!!) Guess what: That particular recruiter has so far never deemed a non-white person “fitting”.

I could go on and on.

It's not just foreigners, though. The fear of everything “unusual” is also holding back others who dare to be “different”.

“She got promoted way to fast and is too young for this position” (Guess what: How can you ever hire high achievers if you seed out the people who got promoted “too fast”? That's what *describes* a high achiever!)

“He is too old”.

“She is the right age. But she just got married. She probably wants children soon”. (To hear this from a female HR person amounts to betrayal of the sisterhood. Worse than any man.)

Just what jobs are available in Germany?

I regularly analyze nearly the complete German job market with our partner Textkernel B.V., combing through more than 53.000 job portals, companies websites, etc.

As of today (September 27th) there are 818,000 full-time positions available in Germany, and 24.400 of them are in English. A little less than three percent.

READ ALSO: How to get a job in Germany if you don't fit all of the criteria

At the same time, the Top 10 jobs in demand are:

-Software Developer
-Customer Service Consultant
-Web Developer
-SAP Consultant
-Sales Manager
-Account Manager
-Project Manager
-Business Development Manager
-Product Manager
-Scientist

Which of these jobs could you not do while also learning German? What I regularly experience when I talk with managers: “You need German” is not an evaluation. It's a gut reaction.

When you look closer at the actual goals, challenges and tasks in a position you very often find: The things that create the biggest value in the position can be done in English.

For other tasks, you can find a replacement. (Like Google Translate or hiring an intern to translate in contact with factory floor workers),

But in most cases you never get the chance to explain *how* you would help the hiring manager to achieve her goals. You get rejected based on superficial criteria that have no relation to the actual job.

Which let former Deutsche Telecom board Member Thomas Sattelberger to exclaim once: “How do you double performance in HR? You fire half the people.”

ABOUT CHRIS PYAK

Chris Pyak is the Author of “How To Win Jobs & Influence Germans“. The managing director of Immigrant Spirit GmbH has worked in four different cultures and lived in five different countries.

Chris returned to Germany in 2011. His mission: Bring the Immigrant Spirit to his home country. Chris introduces international professionals to employers in Germany.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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