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ENVIRONMENT

Italy’s booming Prosecco production is ‘unsustainable’, say researchers

Skyrocketing global demand for Prosecco may be putting too much strain on the precious soil in northeastern Italy’s vineyards, Italian researchers reported.

Italy's booming Prosecco production is 'unsustainable', say researchers
The UK and US are Italy's biggest export markets for Prosecco. Photo: Giuseppe Cacace/AFP

The boom in prosecco production in recent years may be an environmental hazard, as it is contributing to the erosion of some 400 million kiograms of soil every year, according to a new study of Italy's biggest prosecco-producing regions by the University of Padua.

Letting too much earth wash away with rain and irrigation could jeopardize the future of the region’s vineyards, which produce 446 million bottles of prosecco every year, 90 million bottles of which are for export.

The research looked at three of Veneto's biggest Prosecco-producing areas, incluidng the Conegliano Valdobbiadene area.

 READ ALSO: Brexit could make Prosecco pricier for British buyers, Italian winemakers warn

The research found the prosecco industry was responsible for 74 percent of the region’s total soil erosion, and estimated that the “soil footprint”, or amount of soil lost, for the production of each bottle is about 3.3 kilograms.

“The soil is a non-renewable resource.” states the report. “A territory like the Prosecco area gives excellent results from an economic point of view, but this level of production in the long run will hardly be sustainable “.

Prosecco vineyards could reduce their soil loss, the scientists say. One solution — leaving grass between vineyard rows — would cut total erosion in half, simulations show.

Other strategies could include planting hedges around vineyards or vegetation by rivers and streams to prevent soil from washing away.

Prosecco is more popular thn ever before. Photo: Depositphotos

Demand from abroad for the famous Italian fizz is higher than ever before. Last year's figures show record-breaking sparkling wine sales abroad valued at over 1.5 billion.

Much of that was Prosecco, but the figures included sales of other Italian sparkling wines such as Asti or Franciacorta, which are less well-known outside of Italy.

The UK ranks as the biggest market for Italian sparkling wines, followed by the US and Germany.

Repubblica wrote that rthere have been numerous “false reports” about Prosecco in the British press, which it said had “launched an attack” after the commercial success of prosecco “caused beer sales to drop in the pubs of Great Britain.”

It quoted the president of the Veneto Region, Luca Zaia, as saying British are “purely envious” of Italian prosecco.

Zaia, a controversial figure, has previously dismissed negative reports about Prosecco as “fake news” and “the umpteenth Anglo Saxon crusade against Italian products.”

Italian wines in general are undergoing a difficult period in their relations with the UK. Producers and stakeholders alike have expressed fears regarding how Brexit could affect Italy's wine industry

READ ALSO:

  • US vows to put tariffs on products including Italian olive oil, prosecco and pecorino cheese
  • Why Italy wants Unesco heritage status for its Prosecco hills
  • Can Prosecco help Italy finally crack the Chinese wine market?

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ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

READ ALSO: 

The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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