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Elysée Palace to sell official souvenirs to raise cash for renovations

The French Presidential Palace has registered its name as a trademark in preparation to sell a host of Elysée branded goodies as part of an effort to raise money for building renovations.

Published: 6 June 2018 17:15 CEST

Elysée Palace to sell official souvenirs to raise cash for renovations

A photo showing the Elysee palace, the official residence of the French President. Photo: AFP

Fancy strutting around the French capital in an Elysée branded t-shirt, hoodie or jogging pants?

Well, it might not be that long before you're able to.

The presidential residence, currently home to French President Emmanuel Macron, confirmed to the HuffPost that the new brand name “Elysée – Présidence de la République” had been registered with the French trademark office the INPI on May 31st.

Souvenirs decked out in the red, white and blue colours of the French Republic are already on sale at the National Assembly where the shop sells items such as umbrellas, notebooks, tags and even bathrobes.

But with this new brand name, the palace is getting ready to launch a new range of goodies and is currently looking for a licensing partner to help come up with a marketing strategy which will provide “wider distribution structure and better visibility”.

According to reports in the French press, this “better visibility” could come from selling the new products online, in souvenir shops across the capital or outside the palace itself.

The new presidential swag may include souvenirs such as postcards, cigarette lighters, pens, caps, keyrings, and scented candles.

A representative from the Elysée confirmed to the press that all the profits would go “towards restoring historical palace buildings”.

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From gilt to grey, Paris Elysee hall gets subdued makeover

Photo: AFP

Out are the regal red carpets and elaborate tasselled tapestries which lined the walls of the Elysee Palace's main reception hall, some of which had hung there for the past 40 years.

In their place are subdued dove grey carpets and curtains embroidered with leaf motifs, against walls bearing the superimposed Rs and Fs of the French Republic.

President Emmanuel Macron and his wife, Brigitte, have made no secret of their desire to update the Elysee, bringing in modern artworks from Pierre Alechinsky, Robert Delauney and Nicolas de Stael to mirror their more progressive tastes.

The 1,000 square meter reception hall, called the Salle des Fetes, is where Macron hosts some 160 state dinners, receptions and other events each year.

The hall, which was inaugurated in 1889, had been closed since November as part of a renovation which cost 500,000 euros — a price tag likely to raise eyebrows at a time when Macron is facing virulent street protests over high cost of living.

The former investment banker has struggled to shake off the label of “president of the rich” coined by critics early on over his tax cuts for business and wealthy investors.

He famously told an unemployed gardener in September he only had to “cross the road” to find work.

The following month he told a retiree complaining about tax hikes on pensions that the French “did not realise the luck they have” and they should stop complaining.

The government argues the restoration work is necessary — the Elysee palace building dates from the early 18th century — after being put off for years, and points to its launch of a new collection of Elysee-branded memorabilia to help defray the costs.

“We take the responsibility of conserving these historic monuments very seriously… while also taking into account the limits on our public spending,” an Elysee official said.

The hall is intended to be “a showcase of French excellence and craftsmanship”, the official said.

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