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Vice or virtue? Berlin exhibition charts Germans’ penny-pinching mania

While the European Union gears up for another of its endless post-crisis bouts over spending, debt and deficits, Berlin's German Historical Museum has turned a microscope onto the mania for saving in Europe's largest economy.

Vice or virtue? Berlin exhibition charts Germans' penny-pinching mania
A visitor at the 'Saving: History of a German virtue' exhibition. Photo: DPA

“Merkel's bullying”, “Queen of austerity”, “German dogma”: headlines from around the EU greet visitors to the baroque pile on the leafy Unter den Linden boulevard that houses the museum.

All are relics of Berlin's insistence that eurozone members stick to strict limits on debts and deficits at the height of the currency bloc's post-2008 financial blues.

Politicians and the public have been puzzled by the rage from other nations, while Spaniards, Italians and above all Greeks have cursed Berlin for soaring unemployment and slashed government services.

“These attacks meet with little understanding in Germany. Why is this conflict so highly charged emotionally?” questioned museum chief professor Raphael Gross.

To most Germans, saving around 10 percent of their income has long been an “unquestioned virtue” come war, inflation, famine or fortune, Gross noted.

Witness to that fact are some €2.3 trillion ($2.8 trillion) socked away in savings accounts or under mattresses, according to a January report by Germany's central bank, the Bundesbank.

Curator Robert Muschalla said he deliberately wanted to provoke with the title of the exhibition — “Saving: History of a German virtue”.

“The idea isn't to say that saving is good or bad, it's about opening a debate on a topic that is seen as self-evident in Germany… saving has become internalized into a habit,” he explained.


Photo: DPA

Gold for iron

To understand Germans' nest-egg neurosis, visitors must look back to the 18th century, when the building that today houses the museum was the arsenal of militaristic Prussia.

Like neighbouring France, Prussia and other German states were roiled by emancipatory ideas spread by the Enlightenment thinkers of the time.

But “while the French carried out their Revolution [in 1789], the Germans invented saving” as the foundation of personal autonomy and a means to pay for education, Muschalla pointed out.

The first of the Sparkasse savings banks that dot cityscapes to this day was opened in free city Hamburg in 1778.

SEE ALSO: In rural Germany, 'mobile banking' means a bank on a truck

Prussia boasted some 278,000 savings accounts by 1850 and 2.2 million by 1875.

To a state that had asked citizens to fund its war effort against Napoleon by exchanging gold jewellery for iron rings, the savings system was a natural bulwark against enemies within and without.

Communist thinker Karl Marx raged in “Das Kapital” — a first edition of which can be seen among the exhibits — that workers' cash piles kept them invested in the capitalist system, giving them something to lose in case of a revolution.

And when World War I broke out in 1914, ordinary citizens' savings again helped foot the bill for the bloodletting.

Truckloads of cash

At the heart of the exhibition stands the symbol of what came next — a replica of the wheelbarrows used to haul stacks of near-worthless banknotes through the streets during the hyperinflation of the early 1920s.

Adolf Hitler's Nazi party was quick to seize on the opportunity, placing “saving in opposition to lending,” curator Muschalla said.

A “background noise of anti-Semitism” painted finance and credit as the province of their preferred scapegoat for Germany's ills, the Jews, he added.

Propaganda posters from 1938 — five years after the Nazis seized power — hailed “those who work and save” as the guardians of “German tradition”.

Under Hitler's Third Reich, a “Sparautomat” or savings machine was installed in many schools, allowing children to deposit pennies and pull a lever to mark their savings books.

Meanwhile, the regime began confiscating Jews' bank deposits in 1938, a few years before it began deporting them to forced labour and extermination camps.

'Stinginess is cool'

After the Nazis' 1945 defeat, the new Federal Republic of Germany turned westwards and became a thriving capitalist economy.

But unlike Americans or western European neighbours, the new Germans still shunned purchases on credit, hoarding their deutsche marks until they could afford a car, fridge or television — and keeping the savings machines in schools, minus the Nazi propaganda.

A poster preserved in the exhibition blares the “Geiz ist geil” — “stinginess is cool” — slogan used by the Saturn electronics chain in the 2000s.

In a society still obsessed with discount supermarkets and money-off coupons, saving is a “German pathology” lamented Die Welt newspaper columnist Henryk M. Broder in a video.

“'Geiz ist geil' is really the worst phrase — except for 'Heil Hitler' — ever invented in this country,” he said.

READ ALSO: Will the German love affair with cash ever end?

BANKING

Card over cash? Why Germany is seeing a new payment preference

Cash has long been king in Germany, with many smaller retailers refusing to join the rest of the world in adopting contactless payment systems. But card-based payments are on the rise, as recent stats about Girocard use reveal.

Card over cash? Why Germany is seeing a new payment preference

Germany has long been a very cash-based country, occasionally to the dismay of frustrated tourists at the Döner shop.

A few German phrases express the people’s love of physical money. There’s ‘only cash is true’ – Nur Bares ist Wahres. Or Bargeld lacht, literally meaning cash laughs, but used to imply that cash is what’s wanted, similar to ‘cash is king’ in English.

But the classic German preference for cash appears to be evolving, as the use of girocards is growing, even for small transactions.

How are girocards being used?

Girocard, an ATM and debit card service offered by German Banks, was designed to allow customers to use virtually all German ATMs and, increasingly, to make purchases at businesses.

READ ALSO: Ask an expert – Why is cash still so popular in Germany, and is it changing?

Last year, consumers in Germany used their Girocard more often than ever before for cashless payments. A total of €7.48 billion payment transactions with the plastic card were counted – 11.5 percent more than in the previous record year 2022, according to figures published by the Frankfurt-based institution Euro Card Systems.

Whether at the bakery, petrol station or supermarket, customers are increasingly pulling out their cards at the checkout, even for smaller amounts. As a result, the average amount paid with the Girocard fell from €42.34 to €40.69 within a year. 

The rise of card payments in Germany

Contactless payment, which is possible with girocards and credit cards that have an NFC chip, got a boost during the Covid pandemic, as retailers promoted it for hygiene reasons. 

But the use of card payments has continued to grow in Germany since then, boosted partly by the increasing use of girocards.

Promoting the use of girocards, some German banks have expanded their cards’ functions: Sparkassen, Volksbanken, or Raiffeisenbanken offer girocards for the digital wallet, for example.

Banks want to continue upgrading the payment card with further applications. For example, a project is being tested which would add an age verification function to girocards that would be useful when a customer is buying cigarettes.

On the retail side, it’s clear why the Girocard is preferred to other debit options.

“We see that debit cards from international providers cost up to four times more,” Ulrich Binnebößel, Head of the Payment Systems & Logistics Department at the German Retail Association (HDE) told DPA.

What’s the difference between the Girocard and other debit?

The Girocard is a strictly German phenomenon. It can be seen as the latest iteration of the EC card, which was created to consolidate payment systems following the unification of former East and West Germany.

In 1991 different debit card systems, including Eurocheque guarantee cards from former West Germany and Geldkarte ATMs from former East Germany, were unified into Eurocheque cards.

Then in 2001, the Eurocheque system was disbanded, but German banks continued to use the EC logo for “electronic cash’” cards, or EC cards. In 2007, the German Banking Industry Committee introduced Girocard as a common name for electronic cash and the German ATM network.

Girocards are only issued and accepted in Germany, so if you want to get one of your own, you’ll have to join a German bank, and shell out those notorious German banking fees.

READ ALSO: Why it’s almost impossible to find a free bank account in Germany

Alternatively, you can get by with internationally accepted debit cards provided by a bank in your home country, or otherwise by joining an app-based European banking service like N26. 

But be warned, without the Girocard in hand, at some smaller retailers you may be told, “Leider nur Bargeld oder EC-Karte.

With reporting by DPA

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