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How an Italian brought Sicily to Malmö through ice cream

Malmö and Sicily may be thousands of kilometres apart, but in one special ice cream bar in the city they combined so well that it led to love. Italian blogger Silvia La Rosa tells the story of Dolce Sicilia and its founder Francesca Maugeri.

How an Italian brought Sicily to Malmö through ice cream
Opening Dolce Sicilia in Malmö was a chance for Francesca Maugeri to reconnect with her homeland. Photo: Silvia La Rosa

It’s surprising how much of your homeland you can find elsewhere, but it’s incredible that a tiny piece of Sicily can be found right here in Malmö, Sweden. Dolce Sicilia near the city’s central train station combines the best of Sicily – a fairy-tale love story and handmade ice cream – with a real love for the country it’s located in.

After speaking with Maugeri (or “Mamma Dolce Sicilia” as she likes to call herself), I feel like Dolce Sicilia’s story may as well start with “Once upon a time…”. Like a true Sicilian, she doesn’t hold back on the hospitality, and happily talks at length on every question I ask her.

The ice cream parlour’s story began in 2006, when Maugeri decided to leave her native Sicily for a new chapter in Sweden in the hope of reinventing her life after a divorce that didn’t sit well in a disapproving conservative society.

“We need to be brave,” she said, and that bravery drove her north to Sweden, where one of her four children was already living.

Her inspiration was a desire “do something that can give joy and happiness to people” she explained, as was a life-long engagement with her grandparents’ passion.  They were the owners of “Costarelli di Maugeri”, a famous, much-loved ice cream parlour in Acireale, Sicily.

It was during her days there that she started to pick up the family’s creativity, and an urge to continue their tradition through the same quest to make genuine, quality handmade ice cream.


Dolce Sicilia. Photo: Silvia La Rosa

Her grandparents’ success was founded on the quality and authenticity of their products, the opposite of typical processed ice cream. With Dolce Sicilia, Maugeri also had the specific aim to be the first organic, handmade ice cream parlour in Skåne. That wish has became a reality, with the family’s recipes proudly taken all the way from Italy to Sweden.

It has been such a success so quickly that Maugeri describes being astonished during the early days. She barely had time to think “Will anyone come?” before the ice cream was selling out and queues were forming out the door, she explained.

Mamma Maugeri told me that she was determined to have the best products and a level of excellence on par with Italian ice cream parlours. It is for that reason that the nuts used in the ice cream come from Sicily: the pistachios are from Bronte, the almonds from Avola, and the hazelnuts from Nebrodi. That choice has been made to ensure a high standard. Moreover, as Maugeri proudly confessed, it was a choice she made in her heart in order to maintain a strong bond with her motherland and support its produce.


“Home-made additive-free ice-cream, made with authentic quality ingredients according to old Siclian recipes”. Photo: Silvia La Rosa

Producing ice cream in a cold country like Sweden may seem like a bizarre choice to an outsider, but Maugeri explains that her business idea did not happen without reason, and it was planned at length. There were initial worries, but she was certain that she was right to be brave and give herself a chance, and the results soon started to show.

And Dolce Sicilia has been successful in more ways than one. One day, a local journalist decided to write an article on the ice cream parlour, and that piece in turn inspired his editor to go and try the product out in person. What he didn’t know was that he was going to meet his future wife.

“I went for an ice cream, but I ended up finding my wife, I was so lucky!” he tells me proudly. The passionate expression on his face and his perfect Italian, despite Swedish origins, says it all.

As it happens, Maugeri’s now husband was already madly in love with Italy, its food, its wine, and above all, Sicilian composer Vincenzo Bellini. In a way, he was already connected to his future wife’s home city of Catania, where Bellini also hailed from.

A lot has happened since the beginnings of Dolce Sicilia back in 2006, and I asked Maugeri what her biggest triumph has been. She didn’t hesitate: “the greatest success is my husband, of course”.


Maugeri and her husband, Göran Holmström. Photo: Francesca Maugeri

It is interesting to hear a Sicilian’s perception of Sweden, a country which is different to Sweden in so many ways. I asked Maugeri what qualities she would export from her adopted home to her homeland, and above all she praised Swedes’ respect for nature, their capacity to relate to and live in the environment, and how they enjoy what they have with respect and care.

“In Italy we make so much of an effort to make our houses sparkle because they are ours, but we don’t have the same care for the outside world. In Sweden it’s different,” she told me.

Italians could learn some respect and love for the world beyond the inside of their home, she thinks.

As for Sicily, when I ask Maugeri what she misses about her birthplace, there is a clear melancholy in her eyes. It is the look of someone who can never forget their first home, and as a result feels the pains of their motherland even stronger than some people still living there. “My life is proof that you have to be brave,” she concluded.


Dolce Sicilia's very own Piazza in Malmö. Photo: Silvia La Rosa

It feels like Dolce Sicilia has been about much more than perfect ice cream, but rather, about returning to Sicily without having to leave Sweden. Returning through the flavours, colours, and traditional scenes from the tiny Sicilian streets. Even the plaster in the ice cream bar has a warm ochre colour, with the scent of lemon thick in the air.

Importantly, it also has real Sicilian enthusiasm, the genuine warmth of people who love nothing more than an espresso and a chat, and the simple pleasure of sharing their love of their homeland.

This article was written by Italian blogger Silvia La Rosa. You can find her blog here

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WORKING IN SWEDEN

‘Reassess your cultural background’: Key tips for foreign job hunters in Sweden

Many foreigners living in Sweden want to stay in the country but struggle to find a job, despite having relevant qualifications. The Local spoke to three experts for their advice.

'Reassess your cultural background': Key tips for foreign job hunters in Sweden

One international worker who found it hard to land her first job in Sweden is Amanda Herzog, who eventually founded Intertalents in Sweden with the aim of helping other immigrants find work in the country.

Herzog originally came to Sweden to study at Jönköping University and decided to stay after graduating.

“I thought it would take three months, maybe six months to find a job, I was prepared for that,” she told The Local during a live recording of our Sweden in Focus podcast held as part of Talent Talks, an afternoon of discussions at the Stockholm Business Region offices on how to attract and retain foreign workers in Sweden.

“What happened was it took over 13 months and 800 applications to actually get a job in my industry, within marketing.”

During this time, Herzog was getting multiple interviews a month, but was not getting any further in the process, despite showing her CV to Swedish recruiters for feedback.

“They were baffled as well,” she said. “By the time I landed my dream job, I had to go outside of the typical advice and experiment, and figure out how I actually can get hired. By the time I got hired, I realised what actually works isn’t really being taught.”

‘Reassess your cultural background’

Often, those who come to Herzog for help have sent out hundreds of CVs and are unsure what their next steps should be.

“My first piece of advice is to stop for a second,” she said. “Reassess your cultural background and how it fits into Sweden.”

Herzog, for example, discovered she was interviewing in “the American way”.

In the US, when asked to tell an interviewer about yourself, you’d be expected to discuss your career history – how many people have you managed? Did sales improve while you were working there? – while Swedes are more likely to want to know about you as a person and why you want to work in a specific role for their company in particular.

“A lot of people don’t know this, so imagine all of the other cultural things that they’re doing differently that they learned in their country is normal,” Herzog adds.

“Just start with learning, because it could be that you don’t need to change very much, you are qualified, you just need to connect with the Swedish way of doing things.”

 
 
 
 
 
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Networking is important

“Don’t hesitate to reach out for help and guidance,” said Laureline Vallée, an environmental engineer from France who recently found a job in Sweden after moving here nine months ago with her partner, who got a job as a postdoc at KTH Royal Institute of Technology.

“You tend to insulate yourself and consider yourself not capable, but you’re not less capable than you were in your home country, you just need to explain it to the employers.”

Another tip is to network as much as you can, Vallée said.

“Networking is really important here in Sweden, so just go for it, connect with people in the same field.”

This could be through networks like Stockholm Akademiska Forum’s Dual Career Network, which helps the accompanying partners or spouses of foreign workers find a job in Sweden, or through other connections, like neighbours, friends, or people you meet through hobbies, for example.

Make a clear profile for yourself

Another common issue is that applicants are not presenting themselves clearly to recruiters, Stockholm Akademiska Forum’s CEO, Maria Fogelström Kylberg, told The Local.

“If you’re sending 600 applications without an answer, something is wrong. We have seen many people looking for jobs working in a supermarket, and the next application is a managing director post,” she said. “You have to decide ‘who am I? What do I want to do?’, you have to profile yourself in a clear way.”

This could be editing down your CV so you’re not rejected for being overqualified, or just thinking more closely about how you present yourself to a prospective employer.

“Which of my skills are transferable? How can I be of use to this company? Not what they can do for me, but what problem can I solve with my competence?”

Job hunters should also not be afraid of applying for a job which lists Swedish as a requirement in the job description, Fogelström Kylberg said.

“Sometimes if I see an ad for a job and I have a perfect candidate in front of me, I call the company and say ‘I have a perfect candidate, but you need them to speak Swedish’, they then say ‘no, that’s not so important’. This is not so unusual at all so don’t be afraid of calling them to say ‘do I really need perfect Swedish?’”

Listen to the full interview with Maria Fogelström Kylberg, Amanda Herzog and Laureline Vallée in The Local’s Sweden in Focus Extra podcast for Membership+ subscribers.

Interview by Paul O’Mahony, article by Becky Waterton

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