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Why this cool designer swapped China for Sweden

The Local meets Tian Gan, who is teaching the art of printmaking in Stockholm after leaving her native China.

Why this cool designer swapped China for Sweden
The Local meets Stockholm-based artist Tian Gan. Photo: Sandra Huayi Gao

From sneakily carving out her own rubber stamps behind her teacher’s back in China, to teaching the art of printmaking, stamp-making and lino-cutting to her own students in Stockholm, Tian Gan has come a long way.

Her story starts in Chongqing, a city she describes as “big, even by Chinese standards”. That’s something of an understatement: with more than 30 million inhabitants, Chongqing’s population is more than three times larger than Sweden’s. It was at a school in that metropolis that she began shaping her Scandinavian future without even realizing.

“I started making the stamps for fun when I was a kid, basically because I didn’t want to listen to my teachers,” she laughs. “I watched a lot of Friends in high school too, so I spoke enough English to go to the best English department in China, where I studied English literature”.

When it was time to pick a university subject, Gan decided to study English literature abroad. Instead of going to the United Kingdom however, she chose Sweden, which at the time still offered free tuition to non-EU students.

It was while she was still in the middle of her studies in Stockholm that an offer to do a favour for a Swedish friend sparked an idea that later became her business.

“My friend makes baby jewellery here and sells it on (e-commerce site) Etsy. I offered to make her a logo stamp for her packaging. She loved it so much and said it was perfect, and that’s how it started,”

“The eureka moment was when I realized I could make money. As a student you don’t really have much, so I was amazed.”


Gan holding an example of her work. Photo: Sandra Huayi Gao

Gan’s passion remained more or less a hobby until her studies finished, at which point she had to come up with a reason to stay in the country she had grown to love.

“I hadn’t even considered doing it full-time. But then the logistics of trying to figure out how I could stay in Sweden came up. Starting a company seemed to be the smartest way.”

“I went to the local Nyföretagscentrum [centre for new business owners] and they gave me so much information. They had very specific help, even for a creative business, which was a big push to make it happen. So I started with small stamps, then made bigger and bigger stuff.”

Gan started to share her artwork more on the internet, and that quickly caught the interest of people in Sweden. Several soon asked her if she could teach them her craft, so eventually, she did.

“Printmaking isn’t as popular here as it is in the UK. If you do the maths, you won’t make enough money out of it as if it’s sold elsewhere in the world, because the price would make it a luxury,”

“So not a lot of people are doing it, and as such I posted lots of stuff on the internet to stay active. I got a lot of people responding asking for workshops, which made me think. I happened to have a friend who has a Lego shop in Stockholm, and he said I could hold workshops there. It was a dream come true.”

The Lego shop in question is owned by James Gill, a Brit who The Local previously interviewed for My Swedish Career. It is from his store on Stockholm’s Södermalm island that Gan has been offering both newcomers and more experienced designers the chance to learn how to carve their own stamps throughout July.


One of Gan's workshops. Photo: Tian Gan

Initially she was concerned about how much interest there would be during the height of the Swedish summer, when Stockholm residents traditionally flee the city. She needn’t have worried.

“For a long period of time after I started marketing it only three people had signed up. As I had at least one person I didn’t want to cancel, but I thought ‘this is going to be super embarrassing’.”

“Then, word got out and bang, bang, bang, people started registering. They found me on Meet Up, Instagram, Facebook. And the original people that had said ‘if you have a workshop sometime I’ll sign up’ actually did. How often does that happen?”

For the printmaker, teaching has been a surprisingly inspiring experience, particularly when one unusual technique resulted in the production of a truly unique piece.

“One Swedish lady who came had a condition which meant her hand was shaking quite a lot. I had said at the start of the class ‘there aren’t any tricks apart from a steady hand’, and she replied ‘well what can I do?’. I explained to her that her lines would be different, but they would be more unique to her.”

“In the end she created an amazing piece. I was so impressed and happy, and so inspired.”

It hasn’t all been clear sailing however. While the entrepreneur says that the classes and her printmaking are hugely fulfilling, that doesn’t mean that running her business is without its challenges.

“I think there could be more thought here about how to balance a Swedish and international market for small companies like mine. Price wise, having to pay VAT is a massive thing. I have to think about that all the time, which makes the money side of things a lot harder.”

“Then there’s importing the rubber I use in my workshop, 70% of which comes from the UK or the US. That’s expensive, and one selfish reason behind having the workshops perhaps is to get people interested so shops here start selling the stuff.”

Gan also thinks Sweden can be something of a tough country to network in for those working in the creative industries.

“I don’t think Sweden does very much for us on that front. I have a couple of friends who are also designers and we talk about the logistics of running a business, but apart from that, I don’t get enough chances to meet enough creative people or feel any sense of community.”


Gan working in her studio. Photo: Sandra Huayi Gao

As for selling her products, she feels Sweden leaves a lot to be desired in that area, too.

“We do have Nordic Design Collective, a site similar to Etsy, but overall if you compare the same kind of e-commerce platforms in Sweden with ones abroad, there’s no competition. Even if Sweden has the world’s best internet as people claim, e-commerce is still pretty backward here.”

Challenges clearly exist, but instead of succumbing to them, Gan’s plan is to use her own background to her advantage, in an effort to take her business forward.

“The manufacturing industry is tough here, cost-wise. That’s why everyone is making trays, you can’t really make much else in Sweden as you look into your options and the cost is high, there’s very little variety compared to China.”

“So in the long run I want to manufacture some stuff back in China to keep the costs down. But I also want to keep opening up the Swedish market and continue with the workshops.”

Those are long-term goals, and Gan’s short-term targets are to keep her workshops running, get her products into a major convention in Sweden, and collaborate more with other creative people.

“Along with the workshops I’m doing I want to do some linocut workshops too. Then, in the next year I want to get into Formex, which is the design convention being staged in Stockholm.”

“I want to create some pattern designs and print them on products. I’m meeting a ceramics artist who has a lot of experience with having workshops who wants to collaborate after seeing me on Instagram. So things are happening. I’m very excited.”

After looking back on her work and her teaching, Gan reluctantly admits that she has already achieved a lot if her unlikely starting point is taken into consideration.

“Intellectual property isn’t hugely respected in China, so if I did what I’m doing there I couldn’t make a living. As for Sweden, most Chinese students come here to study medicine, chemistry or IT.”

“Perhaps I should think of myself as more non-conformist than I do! But really, what I would say is that if you’re thinking of doing something others haven’t done before, don’t worry about it. Do it. Otherwise you’ll never know. That’s my take.”

For members

READER INSIGHTS

How to find a job in Sweden: Five tips from those who’ve been there, done that

The Swedish job market poses unique challenges for newcomers. The Local's readers share their best tips for cracking the career code.

How to find a job in Sweden: Five tips from those who've been there, done that

Network, network, network!

A statistic that often gets tossed around is that seven out of ten jobs in Sweden are obtained through personal connections, and there’s no doubt that a good network is crucial to your job hunt, making the labour market extra challenging for newcomers to the country.

In fact, networking was the main tip mentioned by The Local’s readers.

“The job market is quite hot in Sweden, and talent is in short supply. People hiring do not have a lot of time to find the right talent, and tips from friends, colleagues and former colleagues are the way to first, find out organisations are hiring, and secondly, get your CV on the short list,” said Kyle, a Canadian reader who works in innovation management in Gothenburg.

“If you are going for a major employer like Volvo, network gets you in the door, as HR does not have much to do with hiring… the hiring managers do all of it and have no time, due to the insane number of consensus meetings. If you are looking for smaller organisations, they have even less time to find people, and networking is their primary way to find talent,” he added.

NETWORKING IN SWEDEN:

Some of the networking tips readers mentioned were going to job fairs, getting an internship to help you establish connections in your preferred field, joining clubs (this could be anything from your local gardening association to meetups for coders, but focus on clubs that may be popular among people working in your chosen field), and drawing on your organic network of friends, neighbours and others.

Don’t neglect the groundwork

The saying “dress for the job you want, not the job you have” is getting worn out (and people may look at you funny if you turn up to interviews in a Batman suit), but there’s truth to the notion of making sure you know what you want – and preparing for it.

In other words, don’t wait for a job ad to appear before you start to customise your CV and figure out what skill set you need. Create your CV now so that you’re ready to tweak it to your dream job – you could even have a general look at job ads in your field to see what requirements are needed. And don’t forget to spruce up your LinkedIn profile so that it fits with your career goals.

“I believe that several factors contribute to successfully landing a desirable job in Sweden. It’s essential to prepare to meet the requirements beyond just having a university degree. Many individuals realise these requirements only after completing their studies when they start searching for a job, which can be too late,” said Adnan Aslam from Pakistan, who works as a food inspector.

“I recommend identifying the job advertisements for positions you aspire to hold in the future and then preparing for those requirements during your studies. For me, acquiring a basic level of proficiency in the Swedish language and obtaining a Swedish driving licence were crucial. I pursued these goals during my studies and was able to secure a desirable job before graduating,” he added.

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Felipe Cabral even has a GPT assistant trained on his own CVs and old cover letters, and said the set-up only takes ten minutes if you already have your documents. “With that in place, you can give instructions like: Read this job description and create a tailored version of my CV and letter for it. (…) Remember to always review and ask it not to create data aside from your documents.”

Be flexible and ready to adapt

Moving to a new place inevitably means having to learn not just the practicalities such as how to write a CV or which websites to use to look for job openings, but also learning how to navigate a new culture with all its unspoken expectations.

Swedish workplaces are generally less hierarchical than many other countries, but that doesn’t mean you can say whatever you want whenever you want without anyone raising an eyebrow. Swedes are usually direct, but be careful of being too abrasive or boastful: raising your voice, even during a spirited argument, or banging your own drum to show off your skills may not go down well.

“Talk, deliberate, complain like a Swede and you’ll come across like you know what the job entails, so your trustworthiness increases,” said an Indian data analyst who preferred to remain anonymous.

“Office politics are just as strong in Sweden as anywhere else. The flat hierarchy is deceiving as social hierarchy is enforced quite a bit in that lack of formal hierarchy. Take your time in learning these dynamics wherever you work before revealing your talent and capabilities. Expect those internal politics to happen, and they won’t hurt so much when they do,” said Kyle, the Canadian reader in Gothenburg.

This article about Swedish office politics may be useful.

Stay true to yourself

Adapting to your surroundings is one thing. Completely changing who you are is another.

For one thing, your happiness is as important as your career progression, and for another, your foreignness need not be an impediment: it’s also a skill that sets you apart from the rest. It means you have unique experience, and also, in the right setting, provides an opportunity to sometimes violate those social rules we mentioned above, because people assume you will, anyway.

“Trust is key. Build trust in your network, work with integrity. It’s OK to violate jantelagen if you are maintaining integrity. Sometimes your outsider and more honest/open opinion will burn bridges, especially those that may feel threatened by talent. But it will build trust with other colleagues who see it as brave and more trustworthy to work with,” said Kyle from Canada.

Hunker down for the long haul

We don’t want to scare you, because there are plenty of examples of people who quickly find their dream job in Sweden and settle into their new workplace, enjoying perks such as long summer holidays, generous parental leave and the famous work-life balance.

But if you do find it tougher than you expected: know that you’re not alone.

Several readers who responded to the survey said they were still trying to find a job in Sweden.

“I found jobs all over Europe but not here. They say they have a lack of experienced senior engineers but the don’t seem to be doing much to solve this,” said a Brazilian in Gothenburg.

A reader from Bangladesh said she was “at a loss” as to how to make a career change from her current AI role in Stockholm, despite many years of experience as an IT project manager.

“Over the past 18 months, I’ve submitted over 600 applications to various organisations. Unfortunately, despite being overqualified for some positions, I’ve faced rejections at every turn, from both large and small companies. The job market here, especially for foreign-born women, feels overwhelmingly challenging,” she said, adding that the struggle had impacted her mental health.

The Local has on several occasions reported on foreign residents’ struggle to get a foot on the Swedish job ladder, with many facing hurdles such as employers’ unfamiliarity with international degrees, discrimination, or a lack of network that can provide paths into a company.

So during the job hunt, don’t forget to care for yourself. Share your concerns with fellow job-seekers, ask for help and join networking groups – this is good not just for creating new contacts, but also in terms of your social well-being and meeting people who are in a similar situation.

And finally, as one British reader in Stockholm advised, keep looking: “Be open-minded with the opportunities that present themselves. It isn’t an easy market to enter and doesn’t feel inclusive.” But he added, “don’t give up”.

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