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Italy’s ‘unluckiest’ town hopes to break curse with lottery win

Many Italians won't even say its name out loud in case it brings bad luck, but the town of Colobraro is hoping its attempt to win big in the lottery will help it shed its reputation as the country's 'most cursed' town.

Published: 13 June 2016 12:12 CEST

Italy’s 'unluckiest' town hopes to break curse with lottery win

No such thing as bad luck? Photo: Gaetano Virgallito/Flickr

“Colobraro isn't unlucky,” sighs its mayor, Andrea Bernardo, speaking to The Local. “A town can't be lucky or unlucky… but people are superstitious.”

That's certainly true. The small town in the southern Italian region of Basilicata is shunned by those in neighbouring towns and villages, who refuse to speak its name – instead calling it 'that town' – and they even put amulets on balconies or walls facing Calobraro.

But its fortunes could be about to change, thanks to the mayor's initiative and the SuperEnalotto, an Italian state lottery.

“Each resident has had the chance to get a ticket, for free, and the winning numbers will be announced on Tuesday,” explains Bernardo. “I hope that some of our residents will become rich!”

Tickets worth a total of €8,250, provided free of charge by Sisal, the company which runs the lottery, were handed out on Sunday. The ticket distribution was accompanied by music, games and performances, and all those attending also received lucky amulets, containing grain to represent abundance, and salt and lavender to ward off evil spirits.

Coda per ritirare quote del Maxi sistema @Superenalotto!
La fortuna vince!#iotifoColobraro https://t.co/b4IAOqyWQh pic.twitter.com/92bOJd8bgs

— Marco Mariani (@MarcoMariani_IT) June 12, 2016

Queue to collect the tickets from the SuperEnalotto 'maxi system'.

This week, the jackpot is €94 million – currently the highest lottery jackpot in Europe – and another public event will be held in Colobraro on Tuesday evening for the draw, during which residents will be anxiously checking their tickets.

It’s the largest syndicate that’s ever taken place in the SuperEnalotto, and nothing of the kind has ever before been organized for an entire town.

But would a big win finally change the reputation of the town?

“Yes, why not?” says Bernardo, and indeed the initiative seems to have already had a positive effect, with Italians across the country tweeting the hashtag '#iotifocolobraro' (I'm cheering for Colobraro).

And if the town's bad luck does prevail, Sisal will still give the council a 'consolation prize’ of €10,000, to finance its cultural evenings which take place in August. Any winnings from tickets unclaimed by residents will be donated to four non-profit organizations chosen by the local council.

Bernardo, in his second term as mayor, has tried in vain to disassociate the town from its 'curse', and more recently has embraced its reputation by organizing events named 'Project Colobraro, land of magic and fantasy' and capitalizing on the supernatural link.

“The reputation doesn't have a negative effect on tourism, we have played along with it and created events to attract tourists ,” he explains. Many living in the Basilicata region, however, still take detours to avoid passing through 'that town'.

So how did Calobraro, with 1320 residents in total, get its reputation as Italy's 'most cursed' town?

“It’s just that there have been a few… unpleasant incidents, which some people have described as unlucky,” Bernardo says. “The stories of witches go back to the 19th century.”

One popular legend tells of a lawyer who, in the 1940s, tried to make an emphatic point during a case: “If I’m not telling the truth, let this chandelier fall down” – which it did. Other tales of Colobraro's curse range from the dramatic (children born with two hearts) to the rather mundane (electricians from energy company Enel complaining that utility poles kept falling down after being put up in the village).

But the infamy does have its upsides. Residents of Colobraro are rumoured to get away with speeding, if caught by a police officer fearful of invoking the curse.

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Ice to AC: Nine of the most common American misconceptions about Italy

It’s no secret that Americans love to visit Italy; the Washington Post predicted in December that the country would be Americans’ top foreign tourist destination for 2023, and the volume of US visitors who’ve arrived in Italy since then appears to have borne this out.

But while many Americans have a deep knowledge of – and love for – Italian culture, there are some surprisingly enduring myths about Italy that can be found in the USA specifically.

Some come close to the truth, while others fall wide of the mark.

There is no ice in Europe/Italian restaurants charge for ice

Fiction – Americans love ice, beverages are routinely served with it and refrigerators in the US often have some type of ice dispenser attached to the door.

But in Italy, ice is simply less prioritised. While ice in your drink will usually not cost you extra, you might need to specifically request it. Soft drinks in Italy are usually served without ice, so if you want your beverage iced, you need to request the drink con ghiaccio – with ice.

A classic Italian spritz should always come with ice. Photo by Tomasz Rynkiewicz on Unsplash

Italian homes don’t have dryers

Fact (mostly) – Tumble dryers do exist in Italy, but they’re rare. A survey published by Italy’s national statistics office (Istat) in 2014 found that just 3.3 percent of Italian households had one, whereas 96.2 percent had a washing machine and 39.3 percent a dishwasher.

Those washing lines strung with laundry hanging above the heads of passers by aren’t there just to create a quaint backdrop for photos – people make wide use of the abundant sun to air dry their clothes and sheets.

That does not mean that Italians in cities don’t occasionally use clothes dryers though if they’re in a rush; some might take items to a nearby laundromat.

McDonald’s is healthier in Italy

Fact (sort of) – McDonald’s uses different ingredients based on the country, and the Big Mac in Italy is (slightly) healthier than the one sold in the United States. It is slightly less calorific, with 509 kCal in contrast to the American Big Mac’s 540 kCal per 100g.

The Italian Big Mac also has less salt and fat, but it does not compare to the world’s healthiest Big Mac (found in Israel).

McDonald’s in Italy also uses EU-sourced ingredients, and the EU restricts the usage of additives and growth hormones. For example Azodicarbonamide which is used to bleach flour, is banned in the EU, but not in the United States, where McDonald’s was still using it as of 2016.

It is true, however, that you can buy beer in McDonald’s in Italy.

McDonald’s burgers are marginally healthy in Italy compared to the US. Photo by Brett Jordan on Unsplash

Italians drive small cars

Fiction (increasingly) – Think of Italian cars, and you might picture a classic Fiat 500 puttering around picturesque cobbled streets – but that’s all changing.

2021 was a historic year for the Italian automotive industry: the sale of SUVs surpassed those of medium-sized sedans for the first time, claiming 48 percent of the market share compared to the sedan’s 45 percent.

That may not match the US, where SUVs and pick-up trucks currently account for around 73 percent of vehicles sold, but it’s a huge increase from 2012, when SUVs made up just 17 percent of vehicle sales in Italy.

There are no free public toilets

Fact (mostly) – You will occasionally find an Italian town or city that offers some free public toilets. For the most part though, you’ll have to pay, including in train stations – and even paid public toilets are few and fair between.

Instead, you’re better off heading to one of the many caffe-bars found all over the country and paying for a euro for a bottle of water or a coffee so you can use their facilities – if you ask nicely, you might even be allowed to go for free.

Metro stations, supermarkets and grocery stores tend to not have any toilets at all, and neither will most clothing stores. One place you will find plenty of free public bathrooms, though, is a motorway service station.

Something that strikes many visitors to Italy as odd is the lack of seats on public toilets. Exactly why this is the case is debated, but there’s a general consensus that the phenomenon has rapidly accelerated in the past couple of decades.

A street sign at an antiques fair in Turin. Free toilets in Italy are few and far between. Photo by rashid khreiss on Unsplash

Italy doesn’t have air conditioning

Fact (sort of) – There’s not no air conditioning in Italy – in fact data from Italy’s national statistics office showed that one in two Italian households had AC in 2021.

It’s far less popular than in the US, though, where 90 percent of households have air conditioning. There’s still not much of a culture of AC in Italy, where many believe it will give you a colpo d’aria leading to at best a sore neck and at worst pneumonia – so even households that have a unit tend to use it sparingly.

If your hotel or Airbnb doesn’t specifically mention AC, you can assume it doesn’t have it.

Coca-Cola tastes different in Italy

Fact – While Coke is available almost everywhere in the world, the actual ingredients in Coca-Cola are different in some countries, which could lead some Coke connoisseurs to notice a difference in taste between the products in the US and those in the EU.

The biggest difference is the regular Coke – in the US this uses high fructose corn syrup while in Europe cane sugar is used to sweeten the product, resulting in a significant difference in taste.

You’re much more likely in Italy to come across Coca Zero, the zero-sugar version of Coca-Cola, than Coca-Coca Light, the European version of Diet Coke, which has always been hard to find and which some online sources say Italy stopped distributing altogether in 2022.

Coke in the US: different to its European counterparts. Photo by Cody Engel on Unsplash

You don’t need to tip

Fact – It’s not necessary to tip after a restaurant meal in Italy. However, this is a matter of personal choice and you are free to do so (tipping certainly won’t cause upset).

Diners do often leave some change after a particularly enjoyable meal. In terms of how much to give, some people round up a bill to include a tip, while others give what spare change they have.

Some people may also opt to tip other professionals as well, such as taxi drivers and cleaners, but again – this is optional and typically not a large quantity. In some apartment buildings, residents may give a Christmas card with money inside to the portiere (doorman) as a kind of annual tip.

All cars are stick shift

Mostly fact – In the United States, stick shift vehicles are becoming a thing of the past, but in Italy they are still very much being bought and driven.

As of 2018, around 20 percent of new cars sold in Italy were automatic – which is much higher than the less-than-one percent sold in the 1980s, but still a lot less than the US’s figure of 96 percent.

That said, around 70 percent of SUVs sold in Italy use automatic transition, so with the popularity of these larger vehicles on the rise, you can expect to see more automatics on Italian roads in the future.

What do you think? Have you noticed any other common beliefs or misconceptions about Italy in the US, or elsewhere? We’d love to hear from you in the comments section below.

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