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‘If you have an idea, go for it and just do it’

Pramodini Makehelwala Senevirathne from Sri Lanka is the founder and co-owner of Bloqmode, a company renting out the latest fashion pieces at affordable prices.

Published: 25 January 2016 07:05 CET
'If you have an idea, go for it and just do it'
Pramodini Makehelwala Senevirathne owns the company Bloqmode. Photo: Caroline Holt Photography

Pramodini Makehelwala Senevirathne, 33, moved from Sri Lanka to Sweden in 2011. Since then she has finished her master's degree in computer science at Stockholm University and started her own company, Bloqmode.

Like for so many others before her, it was love that first brought her to Sweden, when she married her partner who already worked in the country.

“He is also from Sri Lanka but he is working here, so after I got married I had to move here,” she laughs.

Bloqmode was born in one of her university classes, after the students were asked to work on a project and present it in front of the class. Seneviathne and her group of four suggested the idea of making quality dresses available to people on a budget, a business concept she had thought of for a long time.

“I’ve had this idea all the time in my mind,” Seneviathne tells The Local.

“After we presented this as our project idea everybody said 'wow this is really great, you should do this'.”

Once Senevirathne graduated in 2015, she and a friend thought about bringing the idea to life and formally launched Bloqmode. The concept is easy, customers either visit Bloqmode’s website or their premises in Kista, Stockholm, and rent a dress for three days or seven days. 

After the launch, Senevirathne's business partner and friend left Sweden. Instead she teamed up with her husband to keep the fashion start-up going.

“My friend, she went back to her country. Now me and my husband own the company,” she explains.

So far Bloqmode only delivers dresses within Stockholm, but Senevirathne reveals she has plans in the making to grow the company even further.

“I want to expand this through the whole of Sweden,” she says.

Senevirathne's role at the company is not only to handle the paperwork, but also to deal with practical things like orders and deliveries. She argues it is important to go for what you believe in and not let insecurities or the hurdles of fate stop you. 

“If you have a specific idea or whatever it is that you want to do, just go for it and just do it,” she says.

“I never thought I would be doing something like this. I mean I did my studies in IT and now I am doing my business,” she says.


“I've had this idea all the time in my mind” Seneviathne says about her business idea. Photo: Caroline Holt Photography 

Senevirathne enjoys living in Sweden and says the Swedish people she has met have been really nice and helpful. When it comes to the Swedish language, she says time rather than the language itself is the main obstacle.

“It’s not hard to learn actually. But the problem for me is that I don’t spend that much time learning it,” she laughs and explains that most Swedes know English well enough for her not to hurry her Swedish skills.

“Especially in Stockholm, people speak English really well.”

However, she has experienced one downside of the country, the job market. 

“It is really hard to find a job. Even though I have a master's degree here.”

Even though Senevirathne thinks the job market is tough in Sweden, she still believes it is a great place for people with passions they want to develop.

Innovation is booming in Sweden, she argues and many institutions are available to help you with your business and offer financial advice.

“It is a really good place to start you business.” 

Article by Emma Lidman

For members

READER INSIGHTS

How to find a job in Sweden: Five tips from those who’ve been there, done that

The Swedish job market poses unique challenges for newcomers. The Local's readers share their best tips for cracking the career code.

Published: 10 April 2024 11:32 CEST
Updated: 13 April 2024 15:50 CEST
How to find a job in Sweden: Five tips from those who've been there, done that

Network, network, network!

A statistic that often gets tossed around is that seven out of ten jobs in Sweden are obtained through personal connections, and there’s no doubt that a good network is crucial to your job hunt, making the labour market extra challenging for newcomers to the country.

In fact, networking was the main tip mentioned by The Local’s readers.

“The job market is quite hot in Sweden, and talent is in short supply. People hiring do not have a lot of time to find the right talent, and tips from friends, colleagues and former colleagues are the way to first, find out organisations are hiring, and secondly, get your CV on the short list,” said Kyle, a Canadian reader who works in innovation management in Gothenburg.

“If you are going for a major employer like Volvo, network gets you in the door, as HR does not have much to do with hiring… the hiring managers do all of it and have no time, due to the insane number of consensus meetings. If you are looking for smaller organisations, they have even less time to find people, and networking is their primary way to find talent,” he added.

NETWORKING IN SWEDEN:

Some of the networking tips readers mentioned were going to job fairs, getting an internship to help you establish connections in your preferred field, joining clubs (this could be anything from your local gardening association to meetups for coders, but focus on clubs that may be popular among people working in your chosen field), and drawing on your organic network of friends, neighbours and others.

Don’t neglect the groundwork

The saying “dress for the job you want, not the job you have” is getting worn out (and people may look at you funny if you turn up to interviews in a Batman suit), but there’s truth to the notion of making sure you know what you want – and preparing for it.

In other words, don’t wait for a job ad to appear before you start to customise your CV and figure out what skill set you need. Create your CV now so that you’re ready to tweak it to your dream job – you could even have a general look at job ads in your field to see what requirements are needed. And don’t forget to spruce up your LinkedIn profile so that it fits with your career goals.

“I believe that several factors contribute to successfully landing a desirable job in Sweden. It’s essential to prepare to meet the requirements beyond just having a university degree. Many individuals realise these requirements only after completing their studies when they start searching for a job, which can be too late,” said Adnan Aslam from Pakistan, who works as a food inspector.

“I recommend identifying the job advertisements for positions you aspire to hold in the future and then preparing for those requirements during your studies. For me, acquiring a basic level of proficiency in the Swedish language and obtaining a Swedish driving licence were crucial. I pursued these goals during my studies and was able to secure a desirable job before graduating,” he added.

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Felipe Cabral even has a GPT assistant trained on his own CVs and old cover letters, and said the set-up only takes ten minutes if you already have your documents. “With that in place, you can give instructions like: Read this job description and create a tailored version of my CV and letter for it. (…) Remember to always review and ask it not to create data aside from your documents.”

Be flexible and ready to adapt

Moving to a new place inevitably means having to learn not just the practicalities such as how to write a CV or which websites to use to look for job openings, but also learning how to navigate a new culture with all its unspoken expectations.

Swedish workplaces are generally less hierarchical than many other countries, but that doesn’t mean you can say whatever you want whenever you want without anyone raising an eyebrow. Swedes are usually direct, but be careful of being too abrasive or boastful: raising your voice, even during a spirited argument, or banging your own drum to show off your skills may not go down well.

“Talk, deliberate, complain like a Swede and you’ll come across like you know what the job entails, so your trustworthiness increases,” said an Indian data analyst who preferred to remain anonymous.

“Office politics are just as strong in Sweden as anywhere else. The flat hierarchy is deceiving as social hierarchy is enforced quite a bit in that lack of formal hierarchy. Take your time in learning these dynamics wherever you work before revealing your talent and capabilities. Expect those internal politics to happen, and they won’t hurt so much when they do,” said Kyle, the Canadian reader in Gothenburg.

This article about Swedish office politics may be useful.

Stay true to yourself

Adapting to your surroundings is one thing. Completely changing who you are is another.

For one thing, your happiness is as important as your career progression, and for another, your foreignness need not be an impediment: it’s also a skill that sets you apart from the rest. It means you have unique experience, and also, in the right setting, provides an opportunity to sometimes violate those social rules we mentioned above, because people assume you will, anyway.

“Trust is key. Build trust in your network, work with integrity. It’s OK to violate jantelagen if you are maintaining integrity. Sometimes your outsider and more honest/open opinion will burn bridges, especially those that may feel threatened by talent. But it will build trust with other colleagues who see it as brave and more trustworthy to work with,” said Kyle from Canada.

Hunker down for the long haul

We don’t want to scare you, because there are plenty of examples of people who quickly find their dream job in Sweden and settle into their new workplace, enjoying perks such as long summer holidays, generous parental leave and the famous work-life balance.

But if you do find it tougher than you expected: know that you’re not alone.

Several readers who responded to the survey said they were still trying to find a job in Sweden.

“I found jobs all over Europe but not here. They say they have a lack of experienced senior engineers but the don’t seem to be doing much to solve this,” said a Brazilian in Gothenburg.

A reader from Bangladesh said she was “at a loss” as to how to make a career change from her current AI role in Stockholm, despite many years of experience as an IT project manager.

“Over the past 18 months, I’ve submitted over 600 applications to various organisations. Unfortunately, despite being overqualified for some positions, I’ve faced rejections at every turn, from both large and small companies. The job market here, especially for foreign-born women, feels overwhelmingly challenging,” she said, adding that the struggle had impacted her mental health.

The Local has on several occasions reported on foreign residents’ struggle to get a foot on the Swedish job ladder, with many facing hurdles such as employers’ unfamiliarity with international degrees, discrimination, or a lack of network that can provide paths into a company.

So during the job hunt, don’t forget to care for yourself. Share your concerns with fellow job-seekers, ask for help and join networking groups – this is good not just for creating new contacts, but also in terms of your social well-being and meeting people who are in a similar situation.

And finally, as one British reader in Stockholm advised, keep looking: “Be open-minded with the opportunities that present themselves. It isn’t an easy market to enter and doesn’t feel inclusive.” But he added, “don’t give up”.

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