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Fox News jumps on Ylvis craze with promo vid

Fox News, the US broadcaster, plans to use 'The Fox', the viral hit by Norway's Ylvisåker brothers, in their new promotional video.

Published: 18 September 2013 10:20 CEST
Fox News jumps on Ylvis craze with promo vid
Jane Lynch as 'The Fox' - Fox News
"It seems we are very cool. Fox asked us for permission to use the video to promote their program, and we gave it to them," Arne Svare, head of Concorde, the company which produces the brothers' chat show Tonight with Ylvis , told Dagbladet. 
 
In the new Fox advert, celebrities including Jane Lynch from the television series Glee sing along to the chorus of the Norwegian brothers' hit song. 
 
Bard Ylvisåker, one of the two brothers, told VG that Fox's decision to use the song, which was originally intended simply to promote their chat show, was "absolutely insane". 
 
The song is now the 5th most popular video on Youtube in the US,  behind Miley Cyrus, Britney Spears, a video showing waiters' reactions to outrageous tips, and an advert for the Chipotle iPhone game. It is close to passing 35 million views. 
 
 
 

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YOUTUBE

‘Take On Me’ tops a billion YouTube views: What makes 80s Norwegian hit so enduring?

It’s arguably the biggest success in the history of Norwegian pop, and A-ha’s 1984 pop classic ‘Take On Me’ this week reached a new milestone.

Published: 21 February 2020 15:08 CET
'Take On Me' tops a billion YouTube views: What makes 80s Norwegian hit so enduring?
A-Ha performing in 2015. Photo: AFP

The song combines synthpop with acoustic guitars, keyboards and drums and is indisputably the band’s signature tune and one of the most evocative pop songs of the decade.

That is complemented by a memorable music video which combined live action sequences with black-and-white pencil sketch animated overlays, in what was then an innovative technique called rotoscoping. It won six awards at the 1986 MTV Music Video Awards.

Perhaps the combination of both music and visuals has driven Take On Me into the realms of YouTube royalty. The official video, originally released in 1985, was recently restored and upgraded to 4K resolution to improve visual quality, Warner Music Norway wrote in a press statement.

In any case, A-ha now join a small list of artists with music videos that have tipped the 10-figure mark for total views on the social media website.

While South Korean rapper Psy’s 2012 hit Gangnam Style and Despacito by Luis Fonsi (2017) have famously garnered monstrous numbers of YouTube views, it’s arguably harder for songs which pre-date widespread use of the Internet to rack up those kind of figures.

Take On Me joins two Guns N’ Roses songs (November Rain, Sweet Child o’ Mine), Queen’s Bohemian Rhapsody and Nirvana’s Smells Like Teen Spirit in an elite club of just five songs from the 1970s, 1980s and 1990s with over a billion views.

Numb by Linkin Park was the first pre-YouTube video from the 2000s to reach a billion views.

“Obviously the video is unique and it has some features that stand up and stand the test of time,” he shared. “It’s hand drawn which makes it what it is,” A-ha guitarist Magne Furuholmen told Billboard last year.

“The song also seems to resonate with people across time. It’s just very fortunate to have such a big song in our catalogue,” Furuholmen said.

“We probably spent a few years talking it down, trying to get people to focus on new stuff we’re doing. At this point, certainly speaking for myself, I’m just surprised and proud that the song has done so well and still finds an audience,” he added.

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