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Nestlé and Google among top employers

The world’s largest food company, the planet’s largest search engine firm and Switzerland’s biggest bank top a list of “ideal employers” for business undergraduate students at Swiss universities, a new study shows.

Nestlé and Google among top employers
Photo: AFP

Nestlé, Google and UBS ranked one, two, three in a survey of students at 48 universities, conducted by consulting firm Universum and released on Tuesday.

Credit Suisse ranked fourth, followed by Ernst & Young, one of three professional services companies ranking in the top ten, with the others being PricewaterhouseCoopers (seventh) and McKinsey & Company (eighth).

Other companies most admired by business students included the Swatch Group (sixth), L’Oréal (ninth) and the Swiss National Bank (tenth).

Earlier this year, Nestlé ranked ninth among global companies with the best reputations, in a survey conducted by the New York-based Reputation Institute.

In other fields of study, ABB tops the list of most appealing employer for engineering students followed by Siemens, Swiss Federal Railways (SBB), Google and Alstom.

Google, judged the world’s most attractive employer by Universum in a global study, ranked number one for Swiss IT students, ahead of IBM, Microsoft, Swisscom and the European Organization for Nuclear Research (CERN).

Natural sciences students picked Novartis as their top choice, followed by Roche, CERN, Nestlé and Google.

Law students judged the federal government as the best place to work, followed by the International Committee for the Red Cross, Nestlé, international law firm Lenz & Staehelin and UBS.

The survey was conducted between December 2012 and March 2013 among 10,094 students.

Universum said the research “indicates a company’s position in relation to other ideal employers in the recruitment market”.

Its rankings, it said, “enable employers to track and set targets for measuring thei level of employer attractiveness”.

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BUSINESS

Google News to return to Spain after seven-year spat

Google announced Wednesday the reopening of its news service in Spain next year after the country amended a law that imposed fees on aggregators such as the US tech giant for using publishers’ content.

Google News to return to Spain after seven-year spat
Google argues its news site drives readers to Spanish newspaper and magazine websites and thus helps them generate advertising revenue.Photo: Kenzo TRIBOUILLARD / AFP

The service closed in Spain in December 2014 after legislation passed requiring web platforms such as Google and Facebook to pay publishers to reproduce content from other websites, including links to their articles that describe a story’s content.

But on Tuesday the Spanish government approved a European Union copyright law that allows third-party online news platforms to negotiate directly with content providers regarding fees.

This means Google no longer has to pay a fee to Spain’s entire media industry and can instead negotiate fees with individual publishers.

Writing in a company blog post on Wednesday, Google Spain country manager Fuencisla Clemares welcomed the government move and announced that as a result “Google News will soon be available once again in Spain”.

“The new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content,” she added.

“Over the coming months, we will be working with publishers to reach agreements which cover their rights under the new law.”

News outlets struggling with dwindling print subscriptions have long seethed at the failure of Google particularly to pay them a cut of the millions it makes from ads displayed alongside news stories.

Google argues its news site drives readers to newspaper and magazine websites and thus helps them generate advertising revenue and find new subscribers.

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