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LOUIS VUITTON

Hermès vs Louis Vuitton: Brand wars turn ugly

Two of France's most famous luxury brands look set for a bitter court battle after deluxe bag maker Hermès accused the Louis Vuitton group LVMH of "historic fraud", as a long running bitter feud took a new twist on Wednesday.

Hermès vs Louis Vuitton: Brand wars turn ugly
Photo: George Groutas

Hermès, the select handbag and scarf maker, accused luxury conglomerate LVMH of carrying out the "most important fraud in the history of the French stock market" in a court filing, as quoted in the Les Echos newspaper on Wednesday.

The two companies have been locked in a bitter feud ever since LVMH, which owns Louis Vuitton and dozens of other luxury brands, revealed that it had secretly built up a 17-percent stake in the family-dominated Hermès.

LVMH, led by tycoon Bernard Arnault, later built this holding up to 22.6 percent prompting Hermès to cry foul and accuse Arnault of surreptitiously trying to add Hermès to his large stable of brands.

In its accusation at a French business court, Hermès accuses LVMH of using highly complex financial instruments set up by top French banks that enabled it to conceal its buying spree from French regulators.

Hermès demands that LVMH sell back the stock to the three banks – Societe Generale, Natixis and Credit Agricole – which are themselves accused in court of acting as de-facto fronts for the alleged takeover attempt.

The courtroom battle is the latest in a barrage of legal proceedings launched by Hermès against LVMH, whose spokesman told Les Echos that the accusations by Hermès were unfounded and part of wider slander campaign.

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ART

Paris show of masterpieces unseen in West proves a smash hit

A smash-hit Paris show of one the world's greatest private collections of modern art is to be extended after 600,000 people flocked to see it in just 10 weeks.

Paris show of masterpieces unseen in West proves a smash hit
Photo: AFP

“Icons of Modern Art” at the Louis Vuitton Foundation features the cream of the staggering collection of 250 paintings put together by Sergei Shchukin before the Bolshevik Revolution, which had never before been seen outside Russia.

The show includes 29 works by Picasso, 22 by Matisse, 12 by Gauguin and other top-notch Cezannes and Van Goghs that the super-rich textile merchant picked up on trips to Paris before World War I.

With 60,000 people a week flocking to the spectacular though relatively modest-sized private gallery designed by Frank Gehry, its hours are being extended to try to cope with the demand, with doors opening seven days a week until 11:00 pm (2200 GMT) in February.

In the final week of the extended run, which ends on March 5, the foundation in the west of the French capital will stay open till 1:00 am.

The gallery — paid for by the French luxury goods tycoon Bernard Arnault — will lay on a breakfast every morning for visitors in the final week when doors open at 7:00 am, it told AFP.



Magritte blockbuster

That could end up amounting to quite a mountain of croissants as the show's attendance is already outstripping the blockbuster “Magritte” exhibit at the Pompidou Centre in Paris, which is currently pulling in 6,000 people a day.

As well as the impressionist and post-impressionist masterpieces, the exhibition also includes 30 major pieces from the Russian avant-garde suprematist and constructivist movements, loaned by the Tretyakov State Gallery in Moscow and the Russian Museum in St Petersburg.

Shchukin, who fled Russia for France after the revolution, had a particularly close relationship with Henri Matisse, whom he brought to Moscow in 1911 to decorate his palatial home.

He also commissioned two of the artist's most important works, “The Dance” and “Music”, which are the centrepieces of the Paris show, curated by the former head of the city's Picasso Museum, Anne Baldassari.

Lenin himself signed the decree to expropriate the works, before Stalin scattered the collection to museums in Moscow and St Petersburg, condemning some of the greatest masterpieces of 20th-century art as “bourgeois and cosmopolitan”.

The exhibition is the fruit of years of negotiations between LVMH boss Arnault and the Russian authorities, with a partnership agreement signed last year between the foundation and the Hermitage Museum in St Petersburg and Moscow's Pushkin Museum.