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CHOCOLATE

Strong franc melts Swiss chocolate sales

Swiss chocolate makers were left with a bittersweet taste in their mouths last year as a strong Swiss franc melted away the appetite for their products, the top industry body said Friday.

Strong franc melts Swiss chocolate sales
Photo: Chocosuisse

Switzerland's 18 chocolate manufacturers, including such brands as Lindt, Frey and Faverger, sold 4,000 fewer tonnes last year than in 2011 as an "overvalued Swiss franc . . . made Swiss chocolate products more expensive abroad and made imported chocolate cheaper," Chocosuisse said in a statement.

The chocolate makers saw their sales fall 2.2 percent in terms of quantity to 172,376 tonnes, while their turnover fell 3.4 percent to 1.6 billion francs ($1.8 billion), it said.

More than 60 percent of Swiss chocolates are exported, and foreign sales were hit especially hard, Chocosuisse said.

In terms of volume, exports fell 2.9 percent to 103,897 tonnes, while the strong franc and overall slowdown of the world economy further nibbled away at foreign sales in value terms, which fell 7.3 percent to 760 million francs.

Germany is the biggest foreign market for Swiss chocolate, accounting for 18.3 percent of the exports, followed by Britain at 13.8 percent and France at 9.2 percent.

Apart from Germany, Britain and Belgium, most of the sector's European sales fell, the organisation said, adding though that Swiss chocolate had made great strides in places like Bahrain, China, India and Japan.

In Switzerland, turnover actually inched up 0.3 percent last year but sales volumes fell 1.2 percent, Chocosuisse said, pointing out that consumers had been dissuaded by "above-average temperatures" while "the decline in tourist numbers compared with the previous year" had also had an impact.

In addition, "price-conscious consumers have increasingly been buying the imported products, which have become cheaper as a result of the currency situation," the organization said.

"In 2013, the Swiss chocolate manufacturers hope to make up for the loss of market share experienced during 2012 on the highly saturated domestic market and to increase export business," Chocosuisse said.

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CHOCOLATE

Swiss chocolate consumption falls to 40-year low in pandemic

The desire for comfort food during the pandemic has failed to boost the fortunes of Swiss chocolate.

Swiss chocolate consumption falls to 40-year low in pandemic
Photo: STEFAN WERMUTH / AFP

Swiss chocolate makers were perhaps expecting a sweet spot as people turned to comfort food during the pandemic but are instead facing devastating 2020 figures showing consumption in Switzerland melting to a 40-year-low.

Chocosuisse, the national federation of Swiss chocolate makers, painted a bleak picture this week of the impact that the Covid-19 crisis had taken on the industry, with plunging production, exports and even consumption.

And Lindt and Sprungli, one of the wealthy Alpine nation’s most famous chocolate makers, published its annual results Tuesday detailing a nearly 11-percent drop in its 2020 revenues, to 4 billion Swiss francs ($4.4 billion, 3.6 billion euros).

Amid lockdowns and a pandemic-fuelled economic crisis last year, it may not be surprising that Swiss chocolate makers overall saw their production fall, shrinking 10 percent compared to 2019, to 180,000 tonnes, according to Chocosuisse.

And exports, which account for nearly 70 percent of Swiss chocolate makers’ revenues, fell by more than that, slumping 11.5 percent in 2020, to 126,000 tonnes.

More surprising perhaps is that the country renowned for its love of high-quality cocoa products, where people gobble up more chocolate per capita than anywhere else in the world, also saw consumption drop.

Lowest since 1982

In fact, annual consumption fell to below the symbolic threshold of 10 kilogrammes (22 pounds) per person, dipping to 9.9 kilos — the lowest level since 1982.

A major contributor to the drop, Chocosuisse chief Urs Furrer told AFP, was the steep decline in foreign tourists, who tend to tip the consumption scales.

The per capita chocolate consumption in a country is calculated by dividing the volumes sold by the number of inhabitants, leading to inflated figures in Switzerland, where chocolate treats are a favourite souvenir.

“It would be impossible to calculate the exact consumption of residents, because in shops, the salespeople do not know if their customer lives in Switzerland or is a tourist,” Furrer said.

But the absence of tourists is not the whole explanation for last year’s decline. In Switzerland as elsewhere, the health crisis and accompanying restrictions including forced teleworking, has had a clear impact on consumption habits.

“Consumption also dropped in areas that are usually crowded with passers-by, like train stations and city centres,” Furrer said, pointing out that chocolate was often an impulse buy by people on the move.

Physical distancing requirements have also taken a toll on social occasions where handing over a box of chocolates might be expected.

“The sale of gift boxes of pralines has also declined,” Furrer said.

At the same time however, the sale of raw products like chocolate masse usually used by chocolatiers, bakeries and patisseries rose last year as more amateurs delved into making their own sweets at home.

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