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BUSINESS

Jobs fears rise after shock Opel resignation

General Motors was pressed by unions Friday to respect job pledges at its German unit Opel after the shock resignation of its chief executive and as Europe's car sector struggles with overcapacity.

Jobs fears rise after shock Opel resignation
Photo: DPA

The situation in Germany is actually better than in many European countries where large auto sectors have been slow to react to a glut in output as sales slumped.

But after agreeing to management plans aimed at keeping as many workers employed in German plants as possible, unions are now drawing the line.

On Thursday, GM Europe chief Karl-Friedrich Stracke quit suddenly, raising fears that a deep restructuring plan to steer the loss-making unit Opel back into profit could now be in jeopardy.

The same day, GM’s French partner Peugeot Citroen (PSA) announced 8,000 jobs cuts as part of a radical overhaul much larger than expected.

In the western German city of Bochum, the head of the works council at the local Opel plant, Rainer Einenkel, told AFP that GM would be held to its word.

“Promises must be kept, regardless of who is in charge,” he said. “We tried to work on solutions with Stracke so plants would not be closed. I hope that GM sticks to the agreements.”

The works council also wrote to employees, warning Opel and GM to uphold the Stracke plan.

“A new debate about plant closures would further unnerve staff and customers and would lead to clear damage to the image and market share of Opel,” it said.

The head of trade union IG Metall, Berthold Huber, said GM must take “decisive and ambitious” action to help its ailing unit without closing factories or shutting labour out of the process.

“This is about nothing less than Opel’s future,” he said in a statement. The situation is similar, if not worse, in Italy and Spain.

Jürgen Pieper, an auto analyst at Metzler bank told AFP that in general, European car factories were working at about 70 percent of capacity.

Nicolas Bouzou, an Asteres economist noted that “to be profitable, an auto factory must function at least at 80-85 percent.”

Some have managed to do so, with German luxury brands BMW and Daimler, which owns Mercedes Benz, running at around 90 percent, and Audi, a high-end brand owned by Volkswagen, also maintaining a strong cadence.

They benefit from continued strong demand for premium autos in emerging markets, and VW’s solid presence in China allows it to compensate for higher labour costs back home in Germany.

In late June, Opel’s supervisory board approved a plan that involved deep restructuring, huge investment in the product range of the Opel and Vauxhall brands, and a new marketing strategy.

Material, development and production costs would all be cut and “better use made of synergies arising from the tie-up between GM and French partner PSA Peugeot Citroen,” Opel said.

Talks are currently underway to keep the Bochum plant, which had reportedly been mooted for closure, open until the end of 2016 in a deal.

Opel has also pledged to negotiate with unions to prevent job cuts across the board until 2016, two years beyond the already agreed date of 2014, in exchange for a pay hike freeze.

Talks are to resume in October, IG Metall said. But Stracke was reportedly pushed out after just six months in the job owing to poor sales and a lack of faith in his plans to turn the firm around.

Opel declined to comment but the company’s first-half 2012 sales fell by 9.3 percent. GM’s European operations have run up billions of dollars in losses over the past 10 years.

Many European automakers tried to avoid closing plants as sales fell during the global economic crisis and now face situations that have deteriorated even .

According to a study by AlexPartners, only three European plants have been closed since 2007. In the United States, 18 factories were shut down over a four-year period, allowing those that remained open to operate at around 88 percent of capacity.

“In the end, (European) production will have to adapt to demand. It is only then that they will become profitable again,” said Laurent Petizon, a director at AlexPartners.

UBS analyst Philippe Houchois said: “Given how overcapacity is spread across the European Union, each of the generalist automakers, PSA, Renault, Fiat, GM and Ford would theoretically need to shut down at least one plant.”

In early July, Fiat boss Sergio Marchionne warned that his group would have to close a factory if the European market remained in a slump over the next two to three years.

Automakers for the most part have the financial means to pay for such shut-downs without having to call on public funds, Houchois said, which reduces the amount of leverage available to governments.

In Spain, a PSA factory in Madrid-Villaverde is believed to be under threat, and experts say the Opel plant in Bochum will likely close after 2016.

AFP/jcw

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ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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