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BUSINESS

Ikea boss bemoans German bureaucracy

Ikea is becoming increasingly frustrated at complicated German bureaucracy and public protest, which has slowed expansion plans, company head Mikael Ohlsson said on Friday.

Ikea boss bemoans German bureaucracy
Photo: DPA

The firm was ready to build new stores, but he said applications to build new branches, particularly in residential areas, were often hindered or scrapped all together due to protests from locals and politicians concerned about their area’s small businesses.

“If you take Germany, then we would have liked a further store in Stuttgart, but the discussion has already lasted years and years. And Lübeck took ages,” he said.

Ohlsson said he was disappointed by how slowly the company was expanding in Germany, which is Ikea’s biggest single market, accounting for 15 percent of its global business. There are already nearly 50 branches in the country.

“We want to be nearer to our customers and we’re ready to start building new stores,” Ohlsson said. “The government can stimulate investment in the company by speeding up the bureaucracy process.”

Despite Ohlsson’s complaints, the company announced record profits of €2.97 billion in the last financial year. This is 10.3 percent more than the previous year

This has not discouraged the Swedish furniture giant, however, as Ohlsson announced the company is aiming global, hoping to open up branches in more than its current count of 30 countries.

“Over the coming years we want to grow responsibly and sustainably as a company” Ohlsson said. “Ikea is still relatively small in many countries. Like in China, for example. We have decided to aim for growth to triple there in the coming year.”

Ohlsson also told press that the furniture giant plans to build at least one new shop every year, for the next ten years. “I hope Germany will be able offer us our support in this,” he said.

The Local/DPA/jcw

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ENVIRONMENT

Sweden’s SSAB to build €4.5bn green steel plant in Luleå 

The Swedish steel giant SSAB has announced plans to build a new steel plant in Luleå for 52 billion kronor (€4.5 billion), with the new plant expected to produce 2.5 million tons of steel a year from 2028.

Sweden's SSAB to build €4.5bn green steel plant in Luleå 

“The transformation of Luleå is a major step on our journey to fossil-free steel production,” the company’s chief executive, Martin Lindqvist, said in a press release. “We will remove seven percent of Sweden’s carbon dioxide emissions, strengthen our competitiveness and secure jobs with the most cost-effective and sustainable sheet metal production in Europe.”

The new mini-mill, which is expected to start production at the end of 2028 and to hit full capacity in 2029, will include two electric arc furnaces, advanced secondary metallurgy, a direct strip rolling mill to produce SSABs specialty products, and a cold rolling complex to develop premium products for the transport industry.

It will be fed partly from hydrogen reduced iron ore produced at the HYBRIT joint venture in Gälliväre and partly with scrap steel. The company hopes to receive its environemntal permits by the end of 2024.

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The announcement comes just one week after SSAB revealed that it was seeking $500m in funding from the US government to develop a second HYBRIT manufacturing facility, using green hydrogen instead of fossil fuels to produce direct reduced iron and steel.

The company said it also hoped to expand capacity at SSAB’s steel mill in Montpelier, Iowa. 

The two new investment announcements strengthen the company’s claim to be the global pioneer in fossil-free steel.

It produced the world’s first sponge iron made with hydrogen instead of coke at its Hybrit pilot plant in Luleå in 2021. Gälliväre was chosen that same year as the site for the world’s first industrial scale plant using the technology. 

In 2023, SSAB announced it would transform its steel mill in Oxelösund to fossil-free production.

The company’s Raahe mill in Finland, which currently has new most advanced equipment, will be the last of the company’s big plants to shift away from blast furnaces. 

The steel industry currently produces 7 percent of the world’s carbon dioxide emissions, and shifting to hydrogen reduced steel and closing blast furnaces will reduce Sweden’s carbon emissions by 10 per cent and Finland’s by 7 per cent.

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