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SAAB: A RETROSPECTIVE

SAAB

Saab hits bankruptcy 60 years after a flying start

Saab Automobile's decision to file for bankruptcy on Monday ends two years of efforts to save the loss-making company that began as an aircraft manufacturer and then rolled out cars for 60 years.

Saab hits bankruptcy 60 years after a flying start
A vintage Saab 92

Saab was founded in 1937 with government assistance to make airplanes in the pre-war years — something which later became evident in the aerodynamic, sporty shape of its first concept car designs.

Saab AB, a separate company, continues to this day to make fighter jets, commuter planes and defence systems.

After the end of the war, Saab Automobile built its first prototype cars in 1947, with the first production version rolling off the assembly line two years later.

In 1969, Saab Automobile linked up with Swedish truckmaker Scania, becoming Saab-Scania.

Saab’s glory years came in the 1980s when a weak Swedish krona helped boost sales in its export markets, the US and Britain, where it gained a reputation for its pioneering turbocharging technology.

But by the end of the 1980s it had encountered financial difficulties, and after three straight years of losses, US auto giant General Motors bought 50 percent of Saab Automobile from Saab-Scania in 1990.

Ten years later it snapped up the remaining 50 percent, making it a wholly-owned GM subsidiary.

The US company wanted a premium marque to add to its wide range of brands, while Saab would gain better economies of scale by being part of a larger company.

But in almost two decades of GM ownership, it made a profit only one year, in 2001 — the last time it was in the black.

An ageing product line and a collapse in demand owing to the tightening of available credit hurt Saab’s sales in recent years.

Saab employees told AFP in 2009 that the US parent company did not invest enough money in new products during its tenure as owner, and this weakened sales.

GM was hard hit by the 2008-2009 global economic crisis and needed to shore up its own badly-damaged balance sheet: it sold Saab in early 2010 to Dutch niche carmaker Spyker, now called Swedish Automobile, for $400 million.

Spyker’s ambitious plan for Saab aimed to turn a profit in 2012, with among the launch of a new 9-3 model, but those goals turned out to be too optimistic.

Saab initially planned to sell 50,000 cars in 2010 and 100,000 in 2011, but ended up selling a total of just 32,000.

The company, which has its main production headquarters  in Trollhättan, a town of just 55,000 inhabitants in southwest Sweden, was forced to halt production in April 2011 as suppliers stopped deliveries over mountains of unpaid bills.

Saab’s 3,700 employees saw their wages delayed for five months in a row and did not receive their November paychecks, as the company was out of money.

Swedish Automobile scrambled to negotiate deals with several potential buyers to raise the cash needed to save the carmaker from bankruptcy, including talks with Chinese carmaker Youngman and car distributor Pang Da.

Those talks failed when GM blocked the necessary technology licence transfers to the Chinese firms, signaling the end for Saab.

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FOOTBALL

The day a naked Swedish footballer caused an unexpected scandal

In 1949, a Swedish football player made international headlines when he dared to bare in Brazil.

The day a naked Swedish footballer caused an unexpected scandal
Scroll down for the whole image. Photo: PrB/TT

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Brazil would seem to be one of the last places in the world where a bit of nudity could cause offence, never mind create an international uproar. And yet that is exactly what happened 70 years ago when Swedish football player Sven Hjertsson dropped his drawers during a match in Rio de Janeiro, Brazil. 

Faced with a broken waistband and unwilling to depart the field and leave his team a man down during the close match with Fluminense FC, the 25-year-old defender for Malmö FF made the decision to do a quick change near his team's goalpost.

From the Swedish point of view, the brief nudity this entailed was insignificant. Based on what the Swedish players, coaches and journalists had seen on Brazilian beaches during the 1949 tournament, they clearly assumed the Brazilians would feel the same way. What happened next proved just how vastly different the two countries' views of acceptable nudity were.

“The next day, the Swedish 'Naked Shock' took up full pages in the [Brazilian] megacity's newspapers. The upper-class Fluminense… had never been involved in anything like this,” journalist Henrik Jönsson explained in a 2009 article in the Swedish newspaper Sydsvenskan.

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In retrospect, it's difficult to say who was more shocked: the Brazilians by Hjertsson's mooning or the Swedes by the Brazilian reaction to it.

“It was a scandal! The Swedish journalists who were on the trip told us about the uproar. People went and confessed after the game. Dad thought it was ridiculous. On the beach, the Brazilians had minimal swimwear,” recalled former Swedish football player Bertil “Klumpen” Nilsson, whose father Sven Nilsson was a Malmö FF coach, in the Sydsvenskan article. “Hjertsson's white butt became the big topic of conversation when Dad came home. No one understood the Catholic double standard.”


The incident laid bare Sweden's and Brazil's different approaches to nudity. Photo: PrB/TT

In the end, Malmö FF lost the match 2-1. The team – the first from Sweden to be invited to Brazil – did not have an easy time in the tournament. The effects of a long flight, difficulty adjusting to the hot and humid climate of Brazil, and a serious bout of diarrhoea that decommissioned half the team during the first week, had all taken their toll. Champions at home in Sweden, the team nonetheless left Brazil without a win.

READ ALSO: Ten rules for getting naked in Sweden

As for the “Naked Shock”, it seemed only to burnish Hjertsson's reputation back in Sweden, and perhaps even overshadow his legacy to some extent. During his 12-year career at Malmö FF, the team won gold four times in the national championships. He also played 13 times for the Swedish national team, which was considered one of the world's greatest football teams between 1945 and 1950. In 1950, the year after the incident in Brazil, Sweden ranked third in the world ranking, ahead of Brazil in fourth place.

Hjertsson died in 1999, but the photo of him from 1949 lives on as a singular glimpse into international football seven decades ago.

Victoria Martínez is an American historical researcher, writer and author of three historical non-fiction books. She lives in Småland county, Sweden, with her Spanish husband and their two children.

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