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Men stare at breasts, women at wedding rings: study

An eye tracking study by a French laboratory, conducted in seven countries, presented an image of an attractive woman to both men and women to discover where their eyes went.

Men stare at breasts, women at wedding rings: study
Miratech

While the study made the unremarkable discovery that men spend longer than women observing a woman’s chest, it also found that women spend much longer looking at the wedding ring on the woman’s finger.

The study was conducted by French company Miratech and used its eye tracking technology to track the eye movements of men and women when presented with the image.

Men look at the woman’s chest for 37 percent longer than women, with French men spending longest observing this region. French men spent 2.7 times as long looking at the chest as British men.

Of the women, it was French and Danish women who spent the longest observing the woman’s breasts; more than twice as long as their British and Spanish counterparts.

Women look at the ring on the woman’s finger for 27 percent longer than the men, although French women had the shortest attention span for this. British women were the most attentive, spending 149 percent longer looking at this than British men.

Both men and women spent the longest period of time looking at the woman’s face, although men tended to linger on the lips while women focused on the eyes.

At the end of the test, participants were asked to say what they thought of the young woman in the photo. 

While women found her “common and vulgar,” men described her as “very attractive and sexy.”

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LIVING IN FRANCE

France to roll out ID cards app

Technology is being rolled out to allow people to carry their French ID cards in an app form - and could be rolled out to other cards, including driving licences and cartes de séjour residency cards.

France to roll out ID cards app

Holders of French carte d’identité (ID cards) will soon be able to carry certified digital versions of them on their smartphone or other electronic devices, a decree published in the Journal Officiel has confirmed.

An official app is being developed for holders of the newer credit card-format ID cards that have information stored on a chip. A provisional test version of the app is expected at the end of May.

Users will be able to use the ID card app, when it becomes available, for a range of services “from checking in at the airport to renting a car”, according to Thierry Breton, EU Commissioner for the Internal Market.

All French citizens have an ID card, which can be used for proving identity in a range of circumstances and for travel within the EU and Schengen zone – the new app will be in addition to the plastic card that holders already have.

Under the plans, after downloading the app, card holders will need merely to hold the card close to their phone to transfer the required information. According to officials, the holder then can decide what information is passed on – such as proof of age, or home address – according to the situation.

The government has not given any examples of situations in which the app would need to be used, but has set out the main principles and the ambition of the plan: to allow everyone to identify themselves and connect to certain public and private organisations, in particular those linked to the France Connect portal.

READ ALSO What is France Connect and how could it make your life simpler?

Cards will continue to be issued for the foreseeable future – this is merely an extension of the existing system.

Only French citizens have ID cards, but if successful the app is expected to be rolled out to include other cards, such as driving licences, cartes de séjour residency cards or even visas. A digital wallet is being developed at the European level – Member States have until September to agree what it could contain.

READ ALSO Eight smartphone apps that make life in France a bit easier

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