Photo exhibition shows tasty fashion

Brains behind the unusual project belong to top chef Roland Trettl and experimental photographer Helge Kirchberger, both from Austria.

The pair cooked up the idea of fashioning clothes out of food back in 2007, while brainstorming ideas for an international competition.

“We wanted to create something that hadn’t really been done before” said Kirchberger.

Check out some of the images here.

Like ‘normal’ fashion shoots, the process of creating the images was less than glamorous.

But for Fashion Food, rather than standing shivering in a field wearing painful high heels all day, models were draped in offal, covered in giant crabs and smeared with fat.

“At first it was a little odd” said 21-year-old model Anna Schwarz. “But when you forgot what you were wearing, the clothes were actually pretty cool,” she added.

Although it might not suit every taste, the outcome is remarkable and the photos will be open to the public from Saturday, 29 October until 29 January.

“Don’t think too much about the individual parts of the outfit, consider it as one whole piece of art” said the Museum’s director Lieselotte Kugler.

DPA/The Local/jcw