The Swiss government introduced new rules Wednesday to protect products from the Alpine region. From the beginning of next year, the label "Alpine" can only be used for products that abide by the region's regulations.

"/> The Swiss government introduced new rules Wednesday to protect products from the Alpine region. From the beginning of next year, the label "Alpine" can only be used for products that abide by the region's regulations.

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FARMING

Federal Council moves to protect “Alpine” label

The Swiss government introduced new rules Wednesday to protect products from the Alpine region. From the beginning of next year, the label "Alpine" can only be used for products that abide by the region's regulations.

Once the new regulations come into force next January, the term “Alpine” can only be used to market dairy and meat products if they fulfil special conditions and have been approved by a certification office.

Terms that attempt to evade the rules, like “Alp Beef” or “Mountain Tea,” will also not be allowed, the Department of Economic Affairs declared.

The Federal Council has also introduced new regulations in response to the recent dioxin scandal and fears over irradiated food imported from Japan.

In the future, the department of agriculture will be able to demand a certificate to guarantee that seed, seedlings, fertilizer, pesticide and animal feed has not been polluted or irradiated.

The government also announced that Switzerland would fall in line with European Union regulations on feeding slops to pigs.

Since 2006, it has been illegal to feed pork slops to pigs in the EU. The Swiss government agreed to abide by the regulation in order to protect Swiss exports, but managed to negotiate a transition period so that the country’s pig farmers could adapt their production.

bk/The Local

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FOOD AND DRINK

McDonalds to open seven new restaurants in Switzerland this year

The American fast food giant McDonald's plans to open seven new locations in Switzerland before the end of 2024.

McDonalds to open seven new restaurants in Switzerland this year

With the first McDonalds in the country opening in Geneva in 1976, the company currently has 180 franchises nationwide. 

While the company has not revealed the exact locations of all the new restaurants, local reporting suggests that there will be a new branch in Küssnacht in Schwyz and in Zug.

The company is also currently actively seeking locations and taking franchise inquiries in regards to the expansion plans. 

In 2023, the company opened five new restaurants at Altenrhein in the canton of St Gallen, Gland in Vaud, Sihlcity in Zurich, and Riddes and Visp in Valais.

One restaurant has already opened in 2024, at Aarberg in the canton of Bern. 

The current expansion is part of the brand’s plan to have 200 locations throughout the country over the medium term.

Each of the country’s outlets now can allow ordering through the restaurant’s app and payment. A further 117 offer delivery through services such as Uber Eats.

McDonald’s announced in the press release that 88 percent of their total food spend now comes from local suppliers within Switzerland

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