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Sweden’s Ikea to double Chinese stores by 2015

Swedish furniture giant Ikea announced plans to more than double the number of stores it has in mainland China in the next five years, state media reported on Thursday.

Sweden's Ikea to double Chinese stores by 2015

Ikea — famed for its affordable but stylish flat-pack furniture — plans to have 16 to 18 stores on the mainland in 2015, up from its current eight stores in eight cities, executives told the China Daily newspaper in an interview.

“Although the Chinese market amounts to a small share of our global business right now, we are confident that with our sped-up expansion and China’s robustly growing economy, China will be the Ikea Group’s biggest market in 15 to 25 years,” Ikea Asia-Pacific President Ian Duffy said.

Currently, China does not rank in Ikea’s top 10 markets, the report said, adding that for the company’s 2010 fiscal year, revenue in China was 3.7 billion yuan ($555.9 million), up 23 percent from the previous year.

Globally, the group’s revenue from its 315 stores in 38 countries was €23.1 billion ($30.76 billion) during the same fiscal year, the report said.

Ikea officials in China were not immediately available when contacted by AFP for comment on Thursday.

The usually secretive privately owned company said in October that its board had decided in December 2009 to release an annual financial results summary.

Ikea started construction on a second Beijing store on Wednesday, which at a total cost of five billion yuan is its biggest single project investment worldwide, Duffy said.

It is considering a similar-sized investment in a second Shanghai store with stores also planned for Wuxi in the eastern province of Jiangsu and Wuhan in the central province of Hubei, the report said.

Duffy said Ikea’s sourcing, logistics and retail operations in China have allowed it to slash costs since it first entered the country in 1998.

“That’s the reason we can reduce the price of our products in China, for example, a coffee table from 199 yuan (205 kronor, $30) 10 years ago to 39 yuan today — the cheapest in the world,” he said.

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WEATHER

Danish Ikea store shelters staff and customers overnight during snowstorm

Heavy snowfall left 31 people looking for a spare cushion at the Aalborg branch of Ikea on Wednesday as they were forced to spend the night at the store.

A file photo at Ikea in Aalborg, where 31 people stayed overnight during a snowstorm on December 1st 2021.
A file photo at Ikea in Aalborg, where 31 people stayed overnight during a snowstorm on December 1st 2021. Photo: Henning Bagger/Ritzau Scanpix

Anyone who has found themselves wandering the mazy aisles of an Ikea might be able to empathise with the sense of being lost in the furniture store for a seemingly indefinite time.

Such a feeling was probably more real than usual for six customers and 25 staff members who were forced to spend the night at the furniture giant’s Aalborg branch after being snowed in.

Heavy snow in North Jutland brought traffic to a standstill and halted public transport in parts of the region on Wednesday afternoon, resulting in a snow-in at Ikea.

“This is certainly a new situation for us,” Ikea Aalborg store manager Peter Elmose told local media Nordjyske, which first reported the story.

“It’s certainly not how I thought my day would end when I drove to work this morning,” Elmose added.

The 31 people gathered in the store’s restaurant area and planned to see Christmas television and football to pass the evening, the store’s manager reported to Nordjyske.

“Our kitchen staff have made sure there is hot chocolate, risalamande, pastries, soft drinks, coffee and the odd beer for us in light of the occasion. So we’ll be able to keep warm,” he said.

“We couldn’t just send them outside and lock the door behind them at our 8pm closing time. Absolutely not. So of course they’ll be staying here,” he added.

The temporary guests were given lodging in different departments of the store in view of the Covid-19 situation, Nordjyske writes.

“For us , the most important thing was to take care of each other and that everyone feels safe,” Elmose said.

At least Ikea’s stranded customers and staff had somewhere comfortable to lay their heads.

The same can unlikely be said for around 300 passengers at the city’s airport who had to stay overnight at the terminal.

The airport was forced to stop flights from 2:30pm yesterday amid worsening weather, which also prevented buses from transferring passengers to hotels.

“We have around 300 people in the terminal right now and have been giving out blankets on the assumption they will be staying here tonight,” Aalborg Airport operations manager Kim Bermann told Nordjyske.

READ ALSO: Ikea reopens in Denmark after country’s worst retail month this century

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