SHARE
COPY LINK

CHINA

Audi looks to China for sales records as price war brews

German luxury car maker Audi, owned by Volkswagen, said Friday it was aiming for record sales this year with help from China where a price war might be brewing with rivals BMW and Daimler.

Audi looks to China for sales records as price war brews
Photo: DPA

Audi is targeting sales of “more than 200,000 units in 2010” in China and “around 300,000 in 2012,” sales chief Peter Schwarzenbauer told a telephone news conference.

Last year, Audi sold 159,000 vehicles in China, where VW is firmly implanted, a figure that represented 17 percent of all deliveries.

Now the biggest car market in the world, China has been good to German luxury car makers but a price war might be on the horizon there.

Echoing comments made by Daimler, Audi said that “some manufacturers have started more aggressive pricing in China.”

On Tuesday, Daimler boss Dieter Zetsche said its Mercedes-Benz brand would not cut prices to gain a bigger slice of the market.

Globally, Audi said it wants to top its 2008 record of one million vehicles sold, which would represent a gain of 13.7 percent from the 2009 level.

In the United States, where it trails BMW and Mercedes Benz, Audi hopes to sell more than 100,000 autos this year.

The German car maker also expects to make a full-year operating profit margin on the order of 7.6 percent, the level it reached in first half of 2010.

Audi confirmed its position as VW’s leading breadwinner in the first six months of the year, contributing an operating profit of €1.3 billion.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.

CHINA

China derides Copenhagen democracy meet as ‘political farce’

China on Tuesday blasted a democracy conference in Copenhagen attended by Taiwan's president and a Hong Kong activist alongside Danish government officials this week, qualifying it a "political farce".

China derides Copenhagen democracy meet as 'political farce'
Demonstrators gathered outside the Copenhagen Democracy Summit on Tuesday. Photo: Emil Helms/Ritzau Scanpix

The Copenhagen Democracy Summit was held Monday and Tuesday in the Danish capital and organised by the Alliance of Democracies, an organisation targeted by Beijing sanctions in March and founded by former NATO boss Anders Fogh Rasmussen.

In addition to Taiwan’s President Tsai Ing-wen and Hong Kong democracy activist Nathan Law, Danish Foreign Minister Jeppe Kofod also participated in the forum by video link, which Beijing said violated “the one-China principle.”

“This summit is a political farce,” the Chinese embassy in Denmark wrote in a statement published on Tuesday. “Inviting those who advocate Taiwan and Hong Kong ‘independence’ to the meeting violates the one-China principle and interferes in China’s internal affairs,” it said.

“Some hypocritical western politicians are good at meddling in other countries’ internal affairs and creating divisions and confrontation in the name of ‘democracy’ and ‘freedom’. They are bound to fail,” it added.

At the conference on Monday, Kofod said it was “deplorable” that Beijing had imposed sanctions on 10 European individuals and organisations in response to EU sanctions on Xinjiang officials over their actions against the Uyghur Muslim minority.

Like most countries, Denmark applies the one-China principle — under which Beijing bars other countries from having simultaneous diplomatic relations with Taipei — though it does maintain relations with Taiwan.

Cut off politically from the rest of China since the end of the Chinese Civil War in 1949, the territory is self-governing but is not recognised by
the United Nations.

Beijing considers Taiwan a rebel province that will one day return under its control, by force if necessary.

China’s sabre-rattling has increased considerably over the past year, with fighter jets and nuclear-capable bombers breaching Taiwan’s air defence zone on a near-daily basis.

“Our government is fully aware of the threats to regional security, and is actively enhancing our national defence capabilities to protect our
democracy,” Tsai told the conference in a video address on Monday. US President Joe Biden is expected to present his China strategy soon, as
calls mount for him to publicly commit to defending Taiwan militarily in the event of a Chinese attack.

SHOW COMMENTS