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BMW and Daimler ramp up amid surging demand

A surge in demand for luxury cars has BMW and rival Daimler scrambling on Thursday to ramp up production in Germany and the United States, the groups said.

BMW and Daimler ramp up amid surging demand
Photo: DPA

“We are now in talks with factories to set up night shifts and cut back on summer holidays,” a spokesman for BMW, the world’s leading premium car maker, told AFP.

Six months ago the company was still using temporary work measures to deal with a slump in sales.

“The plants in Leipzig (eastern Germany), Spartanburg (United States) and more and more in Dingolfing (southern Germany) are nearly at full capacity,” personnel director Harald Krüger told the business daily <i Handelsblatt.

BMW’s new X1 sports utility vehicle and its new Series 5 autos are the models most affected by assembly line strains, the spokesman said.

BMW has now hired 5,000 part-time workers, compared with around 1,500 in the midst of the economic crisis last year, almost none of whom worked on production lines.

Up to 25,000 BMW workers were placed on short-time schemes during the downturn, including some as late as January.

Rival Daimler has laid on extra weekend shifts meanwhile at its Mercedes Benz factory in Sindelfingen, southwestern Germany, a spokeswoman said.

Daimler is considering similar measures at a heavy truck plant in Wörth, southern Germany in September.

The group now employs 1,800 temporary workers, and three factories are running at full capacity “thanks to a rebound in demand for our products and a pick-up in global markets,” the spokewoman said.

At the end of May, 13,700 workers were still on shorter hours, but that compared with 68,000 in April 2009.

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WORKING IN GERMANY

Which Bavaria-based companies regularly hire English speakers?

Bavaria is no doubt a beautiful state with a strong economy, but can be a hard place for non-German speakers to integrate. The Local takes a look at job opportunities in Germany’s southeastern 'Free State.'

Which Bavaria-based companies regularly hire English speakers?

Munich ranks third in German cities with the highest total GDP, behind Berlin and Hamburg, but in terms of GDP per capita, it’s higher than both of them.

It also consistently ranks high, often highest, in terms of average household income.

As of 2023, nine of the 40 companies listed on DAX, Germany’s stock index, were based in Bavaria. Seven of those are based specifically in Munich.

While Frankfurt is commonly known to be Germany’s business capital, Munich can claim the title of Germany’s insurance capital, which is saying something, as Germany is home to some of the largest insurance firms in the world, like Allianz.

Beyond the state’s capital city, a number of international companies are based elsewhere in Bavaria, particularly in the Franken region, near Nuremberg.

Which companies actively hire English speakers?

Bavaria, and Munich in particular, is home to a number of companies at the forefront of international business. But the state is known for its traditional, sometimes conservative, culture, which affects its business culture as well.

Whereas companies embracing English as their primary business language are easy to find in Berlin, the practice is less common in the south. That said, there are some notable exceptions. 

Sportswear giants, Adidas and Puma, both have their headquarters near Nuremberg in Herzogenaurach, and regularly recruit English speaking international talent.

“As an international company, our teams reflect the rich diversity of our consumers and communities,” Jon Greenhalgh, Senior Manager Media Relations for Adidas told The Local. “Fostering a culture of inclusion where we value and leverage differences, ensures that we can authentically engage with our employees and truly connect with our consumers.”

He added that around 40 per cent of Adidas’ Germany-based employees are foreign nationals, from over 100 different countries.

Siemens and BMW rank among Bavaria’s top employers, and are also known to hire their fair share of foreigners.

“In Germany, we recently had around 2,000 open positions,” Konstanze Somborn told The Local on behalf of Siemens AG.

He added that Siemens operates in 190 countries. “That is why we value international teams very much…English as a common language is very usual.”

READ ALSO: ‘Which German companies want to hire foreigners?’

Similarly, BMW hires workers from a variety of backgrounds. 

“Every year, we hire lots of internationals and welcome them to the BMW Group,” Dr. Hans-Peter Ketterl, a press spokesman for BMW Group told The Local. 

But not all of these positions are available to non-German speakers.

Ketterl added that BMW’s working language is German in the country, even though, “English is an indispensable entry requirement as the second corporate language in many areas of the company.”

Check job boards and follow best practices

If it’s your first time applying for jobs in Germany, make sure to change your resume to the German format, even for English positions.

While Germany is home to its own job boards, like Xing, LinkedIn is probably the best place to start. In addition to searching for positions based in your preferred location, you can check relevant groups, like Munich Startups, to broaden your horizons.

The English Jobs in Germany website is also a good resource to start with. 

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